Carrie Kerpen - Work It: Secrets for Success from the Boldest Women in Business
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women on how to succeed in work, leadership and life
You dont have to be a #Girlboss or lean in to have a dream career and live a life you love.
In Work It, CEO of Likeable Media and popular podcast host Carrie Kerpen shares lessons from her career and an advisory board of powerful women in a wide range of industries to help women everywhere make their aspirations a reality. Packed with actionable tips and stories from the likes of Sheryl Sandberg, Aliza Licht, and Reshma Saujani, this inspiring book reveals their counterintuitive secrets for success, including:
- How and when to say no whether its a dream job that just isnt the right cultural fit or a low salary proposal, as well as when to say yes
- How to make your career work for you and your family rather than the other way around
- How to develop your own FAB PAB (Fabulous Personal Advisory Board) a support network of women rather than work with a single mentor
- The importance of talking openly about money from job offer negotiations and cash flow management, to fundraising venture capital dollars
With advice on everything from mastering social media to navigating office politics and the seemingly impossible work/life balance, Work It arms every woman with the courage and skills to achieve success and happiness on her terms.Carrie Kerpen: author's other books
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A DVANCE P RAISE FOR
Work It
We each must navigate our own journey in life, but Work It provides us with a reliable compass... the acquired wisdom and inspiration that can only come from women who have led the way.
M EREDITH V IEI RA , journalist and talk show host
Carrie Kerpen teaches readers how to navigate their professional challenges by expertly guiding them through a personalized, step-by-step strategy. As a female CEO and mother, Carrie has worked it all herself and she generously imparts her entrepreneurial wisdom in a clever and interactive way through exercises that anyone can do and benefit from instantly.
A LIZA L ICHT , author, Leave Your Mark, and fashion communications executive
An empowering career guide featuring bold advice from fifty high-profile women on how to succeed in work, leadership, and life.
B ARBARA C ORCORAN , founder, Corcoran Real Estate, and shark on ABCs Emmy awardwinning Shark Tank
Work It is the go-to guide for using your strengths to get the right job at the right time, building the career you were born to have.
S ALLIE K RAWCHEK , CEO and cofounder, Ellevest
This is a must-read manifesto for women in the workplace.
R ESHMA S AUJANI , New York Times bestselling author and founder, Girls Who Code
Work It shows us all that theres not a one-size-fits-all answer for how women succeed in lifeyouve got to work with what youve got.
R ANDI Z UCKERBERG , founder and CEO, Zuckerberg Media
Work It is THE likeable guide to business and personal success for women at any stage of their careers.
G AIL G ALUPPO , CMO, Aflac
... great, practical advice about how to succeed in business and in life, told through the stories of many impressive women.
L AUREN H OBART , president, DICKS Sporting Goods
Keep Work It in your bag and pull it out anytime you need a nugget of inspiration from any one of these amazing women! This is a great and essential read.
B ETTY L IU , founder, Radiate, Inc., and anchor, Bloomberg Television
This is like having fifty brilliant women in your corner, guiding you along your path to success.
T ELISA Y ANCY , CMO, American Family Insurance, 2016 Ebony Power 100, and 2017 AdAge Woman to Watch
Work It is a must-read for any woman, whatever shes doing and whatever her ambition. Carrie Kerpen combines fascinating, frank stories from women whove faced all sorts of challenges and overcome them, with her own searingly honest account of the ups and downs, missteps and landings that got her to her own success. This is the female equivalent of Ben Horowitzs The Hard Thing About Hard ThingsCarrie and her riveting interviewees tell it like it really is, to arm you with hard-headed advice to achieve your own dreams.
C INDY G ALLOP , founder, MakeLoveNotPorn
What I like so much about [Work It] is its deliberate accessibility. Work It will speak to those of you who arent feeling the #Girlboss or lean in or badass bause personas that so many books tout currently. Still, the secrets that make up the book still originate from some of the most successful or powerful women in business, including Kerpen herself.
800 CEO Read, Fall Favorites by and for Feminists
[Work It] will resonate with those currently struggling to achieve their goals in the business world and will encourage them to keep going.
Publishers Weekly
An imprint of Penguin Random House LLC
375 Hudson Street
New York, New York 10014
Copyright 2018 by Carrie Kerpen
Penguin supports copyright. Copyright fuels creativity, encourages diverse voices, promotes free speech, and creates a vibrant culture. Thank you for buying an authorized edition of this book and for complying with copyright laws by not reproducing, scanning, or distributing any part of it in any form without permission. You are supporting writers and allowing Penguin to continue to publish books for every reader.
TarcherPerigee with tp colophon is a registered trademark of Penguin Random House LLC.
Library of Congress Cataloging-in-Publication Data
Names: Kerpen, Carrie, author ; illustrations by Jessi Chang.
Title: Work it : secrets for success from the boldest women in business / Carrie Kerpen.
Description: New York : TarcherPerigee, [2018]
Identifiers: LCCN 2017031971 | ISBN 9780143131816 (pbk.)
Subjects: LCSH: Businesswomen. | Women executives. | Career development. | Success in business. | WomenVocational guidance.
Classification: LCC HD6054.3 .K423 2017 | DDC 650.1082dc23 LC record available at https://lccn.loc.gov/2017031971
Illustrations by Jessi Chang
Version_1
For Dave, Charlotte, Kate, and Seth,
aka the #bestfamilyever
May our adventures continue, always.
Leverage Your Assets
I HAVE SOMETH ING TO tell you.
Even though this book has Secrets for Success in its subtitle, I dont have your secret.
And, unlike most business/self-help/career books, theres not one core philosophy that will claim to change your life in this book.
We all want a magic bulletthe secret that will tell us how to be successful in todays world. We want to know if we should lean in, call ourselves badasses, or instead embrace our inner girl bosses. We search for guidance on how we can build our careers, our families, our looks, our spirits. We buy books, devour articles, follow bloggers, even crack fortune cookies in our search for inspiration wherever we can find it. We are desperate for the tool that will fix whatever is broken within usthat one secret thats guaranteed to help us achieve our goals and dreams.
But theres more than one tool in a toolbox, and theres more than one problem that needs fixing for women today.
The reality is that we are complicated creaturesand we want different things. We dont all want to climb the corporate ladder. We dont all want to be mothers. We each have strengths and weaknessesdifferent obstacles to overcome. Our storiesand therefore solutionscan be very different.
You may not know me yet, so heres a little background: Im what you might call an accidental entrepreneur. Despite having a rather loud inner self-critic, I built a multimillion-dollar social media agency at a time when there was no one to teach you about social media marketing and I built it without any formal education on how to start or run a business. I never went to business school, and before I started our agency, I didnt have a single day of agency experience. Thats just a small taste of my storyone thats built my narrative and philosophies about career and life development. I can (and will) give you the secrets to my own successbut thats only one tool for your kit. You deserve more than one tool.
You, my friend, deserve an entire tool kit.
In this book, Ive gathered stories and advice from more than fifty of the boldest and most inspiring women in business. These powerful ladies hail from a wide range of industries, backgrounds, ages, and work experiences. Some are names you know well (Sheryl Sandberg and Barbara Corcoran, for instance); others you may be meeting for the first time. Some have successfully climbed the corporate ladder; others have gone out on their own. Many have done (or are doing) both. All of them, however, will give you tools to WORK IT. But what exactly does that mean?
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