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Kerpen Dave - Leave Your Mark: Land Your Dream Job. Kill It in Your Career. Rock Social Media.

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    Leave Your Mark: Land Your Dream Job. Kill It in Your Career. Rock Social Media.
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Leave Your Mark: Land Your Dream Job. Kill It in Your Career. Rock Social Media.: summary, description and annotation

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LEAVE YOUR MARK isnt an advice book--its a mentorship in 288 pages. Aliza Licht -- global fashion communications executive, AKA fashions favorite PR girl and Twitter phenom -- is here to tell her story, complete with The Devil Wears Prada- like moments and insider secrets. Drawing invaluable lessons from her experience, Licht shares advice, inspiration, and a healthy dose of real talk in LEAVE YOUR MARK. She delivers personal and professional guidance for people just starting their careers and for people who are well on their way. With a particular emphasis on communicating and building your personal brand, something she knows a thing or two about, Aliza is your sassy, knowledgeable guide to the contemporary working world, where personal and professional lines are blurred and the most important thing you can have is a strong sense of self.-- Read more...
Abstract: LEAVE YOUR MARK isnt an advice book--its a mentorship in 288 pages. Aliza Licht -- global fashion communications executive, AKA fashions favorite PR girl and Twitter phenom -- is here to tell her story, complete with The Devil Wears Prada- like moments and insider secrets. Drawing invaluable lessons from her experience, Licht shares advice, inspiration, and a healthy dose of real talk in LEAVE YOUR MARK. She delivers personal and professional guidance for people just starting their careers and for people who are well on their way. With a particular emphasis on communicating and building your personal brand, something she knows a thing or two about, Aliza is your sassy, knowledgeable guide to the contemporary working world, where personal and professional lines are blurred and the most important thing you can have is a strong sense of self.

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In accordance with the U.S. Copyright Act of 1976, the scanning, uploading, and electronic sharing of any part of this book without the permission of the publisher constitute unlawful piracy and theft of the authors intellectual property. If you would like to use material from the book (other than for review purposes), prior written permission must be obtained by contacting the publisher at permissions@hbgusa.com. Thank you for your support of the authors rights.

To David, Jonathan and Sabrina,
I love you more than the world.

In loving memory of my father,
Dr. Michael Bernfeld, who left his mark
on everyone who knew him.

People with passion inspire me. You feel their energy. They stir your deepest emotions. They create momentum and excitement. We cant help but be drawn in and want to be around them. When it comes to your career, you cant hope to succeed unless you have passion for what you do. Passion is everything.

Aliza Licht has a true passion for fashion. For the seventeen years shes worked at Donna Karan International, Ive seen it firsthand. Aliza expresses her passion in what I call my C wordsshe connects, communicates and collaborates. She does it with clothes, creativity, celebrities, conversation, community. (Half a million Twitter followers is some community!) So naturally, she has chosen to write a book about yet another C word: careers. I cant think of a better mentor to help get you going at work and in life.

Im passionate about mentoring because I owe so much to those who have mentored me over the years. My most influential mentor was Anne Klein, my first boss. She taught me to trust my instincts. Anne also had an amazing work ethic, which is why she fired me when she thought I wasnt taking my job seriously. I was nineteen and devastated. Soon after, I got a job with Patti Cappalli, another designer who became a mentor. I worked incredibly hard and learned the importance of discipline. A year later, Anne Klein was looking for an assistant designer, and I applied. Thankfully, Anne gave me a second chance. When Anne suddenly passed away a few years later, I was asked to take over the label. And the rest, as they say, is history.

Anne and Patti were remarkably generous with me. In different ways, they showed me designing was a business, one you have to work at. As a result of their example, mentoring young talent is one of my greatest pleasures. Whenever possible, I work with design students at Parsons The New School for Design, happy to give back in any way I can.

Mentors shape who we are. They guide us and let us learn from their successes and their failures. Theyre the ultimate big sister in our professional lives. They give you room to grow and help you realize who you are and what youre capable of doing. They give you that needed nudge, that sign of encouragement. They challenge you to be your best, and if theyre good, theyre also tough on you. Because mentors arent there to flatter you; theyre there to help you.

Everyone may not be as lucky as I was to find a great mentor, which is where this book comes in. Aliza is the ultimate mentor because shes the ultimate role model. She talks the talk and walks the walk. A self-starter, Aliza makes things happen. Everything is possible with Aliza, and if she doesnt know something, shes the first to reach out and find someone who does. Like all great communicators, Aliza is about the we, not the me.

Most importantly, Aliza is open to new ideas and new ways of doing things. She was on top of social media long before the rest of us. The success of DKNY PR GIRL is testimony to the force of her personality. She gives you a reason to keep checking in for brand news, insider gossip and girl-talk. Aliza saw social media for the incredible platform it can be.

Alizas Internet success reminds me of when I started my company. My goal was to design clothes for just me and my friends. Little did I know I had so many friends! Yet thats what success is all aboutbelieving in something and going for it. If it speaks to you, the chances are great that it speaks to a lot of other people, too.

Aliza knows communication is all about the personal touch. Shes conversational, shes witty, she shares. She is connected to the world, because she first connects on a personal level. She cant help it; its in her DNA. As Aliza puts it, this book isnt a how-to, its a must do! Read it, be inspiredthen go out and own your passion.

The stories in this book are authentic accounts of experiences I have had or been privy to throughout my career, told to the best of my recollection. For the most part, I have changed the names, gender or character traits of some of the people mentioned in this book. To that end, I have also changed some stories chronology or setting.

The titles of the fashion magazines I worked at in the past have also been changed to chic, French titles. I could have totally included the real publication names, but whats the fun in that? You should also know that the circumstances and working conditions that I describe at these magazines occurred many, many years ago and may not be a reflection of what happens today.

For the purpose of flow, I made a decision to pick a lane between sexes. Meaning, no matter the story, I have chosen between using the pronouns he, she, her and him at random. Feel free to recast the person as you see fit.

The advice and insider secrets provided in this book are strictly and exclusively my view. They are lessons I have learned along the way and do not reflect the views of my employers past or present.

Who wore it better? flashed across my computer screen. As a public relations executive working for one of the most internationally renowned luxury fashion brands, following style trends, celebrity red carpet coverage and the like, is a daily part of my job. Was Charlizes lace Dior dress styled as well as Cates Armani? What fashion contraption was Gaga wearing now? I loved contemplating things like that, but this time was different.

I had stumbled upon a random post from a fashion blog cleverly comparing the dress worn by my companys Twitter avatara hand-drawn fashion girl illustrationto none other than Jennifer Lopez, who happened to be wearing an identical blush draped jersey Donna Karan dress. Was this blogger really comparing an illustrated fashion persona to a real A-list celebrity? Nicely done, I thought. Whether this blogger intended to get my attention or not, she had succeeded in grabbing it.

Upon quickly scrolling through the site, I learned that the bloggers name was Jenna and that she lived in Austin, Texas. She was clearly good at dissecting style, and her writing was sarcastic, a personality trait that I happen to love in people. I decided to follow her on Twitter.

As weeks passed, we became Twitter-friendly, tweeting back and forth every once in a while to dish about this or that. One day, I received a direct message from her asking me if she could email me a few career-related questions. Jennas request was one that I had received countless times beforeespecially on Twitter. And since mentoring has always been a passion of mine, I immediately responded with my email address.

Within minutes, I received an email from Jenna. Actually, it wasnt an email; it was a novel. Jenna told me that she worked at an artificial turfmanufacturing company, but that she loved fashion and really wanted to break into the field. It continued for paragraphs. I knew that the answers she needed were vast. I responded by simply writing, CALL ME.

A few minutes later my phone rang. Jenna and I spoke for a really long time and it was almost as if we were good friends catching up. (Theres just something about the sense of community you feel with people you meet through Twitter.) I had a lot of advice to give and the bottom line was that if she wanted to break into fashion, she needed to be in New York.

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