Morag Barrett - Cultivate: The Power of Winning Relationships

Morag Barrett has brilliantly put into words the complexities of the human factor at work! Almost everyone has people they love to work with... and people they most definitely do not. Cultivate shows you how to develop a long-term focus and improve working relationships with everyone from the supporter to the rival and evenespecially!the adversary. An inspiring read!

Marshall Goldsmith, author of the New York Times and Wall Street Journal best seller Triggers.

How do you build effective working relationships in your organization? In this book, Morag Barrett draws on her extensive business experience to offer an insightful response to this fundamental question. Barrett helps us identify key relationships that merit our attention the most, as well as how to work effectively with allies, rivals, and adversaries.

Michael Roberto, Trustee Professor of Management, Bryant University

Morag brings new ways of seeing workplace dynamics and success. The Relationship Ecosystem is a powerful approach to understanding critical stakeholder relationships, and how to move forward together.

Shannon Sisler, SVP Talent Management, Western Union

Morag Barrett has hit a home run. She has challenged us all to embrace the most important verb in winning lasting and genuine relationshipsCultivate.

Tommy Spaulding, New York Times bestselling author of Its Not Just Who You Know

We should never underestimate how much we depend on people to get things done in life and in business. The relationships we have and the ones we intentionally develop are often the ones that shape how we accomplish things in life. Cultivate outlines how successful people and teams can create the relationships that have the most impact in their organizations.

Michael Dunn, Global CTO, Match

Cultivate is a must-read for employees in any industry. With her insightful and fresh perspective Morag provides a revolutionary approach to personal and business success. I have personally seen and benefited from the insights and approach Morag shares.

Bruce Johnson, CEO, Global Healthcare Exchange

Morag practices what she preaches in Cultivate. How we relate to others in the workplace has a more powerful effect than any technical knowledge we possess on our success. Morag brings a refreshing approach and practical insights that will transform your working environment.

Bill Benjamin, Partner, Institute for Health and Human Potential

Cultivate highlights a subject other management texts avoid your relationships with your work colleagues. The book is packed with practical approaches.

Nigel Pettinger, Talent & Operational Excellence Director, Legal and General

At the core of building a strong personal brand is a finely tuned relationship-building competency. In her book, Morag provides practical, powerful ideas to help the reader become consciously competent in building stronger relationships. Read this book and youll be on your way to becoming a powerful personal brand.

Karl D. Speak, best-selling author of Be Your Own Brand and President of Brand Tool Box, Ltd

Cultivate is so much more than a be nice to each other message. Morag brings years of experience, success, and practical insight that will transform your working environment.

Brady Rafuse, CEO, euNetworks

Whether you are new to the business world or a seasoned executive, Cultivate is a practical guide for how to develop, nurture, and optimize every connection.

Cynthia Carpenter, Vice President, Product Management, Charter Communications

Cultivate delivers engaging tools to navigate every dynamic relationship in your life. No more shying away from crucial conversations and hard issues!

LTeisha Ryan, Director, Corporate Communications, Ball Corporation

Cultivate. The Power of Winning Relationships is a powerful tool for those seeking to navigate and grow relationshipsin business and in lifeand produce more, enjoy more and thrive!

Lida Citroen, Principal, LIDA360

I recently attended an Executive Boot camp created by Morag Barrett. The information is spot-on and delivered with a fantastic sense of humor. I recommend this book to anyone who wants to learn how to get their strategy adopted, supported, communicated, and executed.

Richard Hanke, Executive Director Global Healthcare Exchange

Morag is able to draw meaning around concepts we can sense to be true, but so often have a difficult time expressing and acting on in real timeuntil now!.

Jose Acevedo, Technology & People Visionary, Topgolf

Morag has the unique insights and professional experience that are prerequisites for writing a book on cultivating and building strong relationships in and out of the work place. Those who read this book will profit by it.

Dale Knipp, Vice President, Business Development, CSG International

Cultivate enables readers to identify key relationships and create a plan for moving them forward. It has been transformative in my business.

Chris Petrizzo, CLIQ Instructional & Performance Solutions

With a mind-shifting perspective on working relationships, Cultivate will change the way you see and build intentional business allies.

Michael Turner, President & CEO, revgen partnerss

This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher and author are not engaged in rendering legal, accounting, or other professional services. If legal advice or other expert assistance is required, the services of a competent professional should be sought.

Published by Greenleaf Book Group Press
Austin, Texas
www.gbgpress.com

Copyright 2014 Morag Jennifer Barrett

All rights reserved.

No part of this book may be reproduced, stored in a retrieval system, or transmitted by any means, electronic, mechanical, photocopying, recording, or otherwise, without written permission from the copyright holder.

Distributed by Greenleaf Book Group

For ordering information or special discounts for bulk purchases, please contact Greenleaf Book Group at PO Box 91869, Austin, TX 78709, 512.891.6100.

Cataloging-in-Publication data is available.

Print ISBN: 978-1-62634-242-2

eBook ISBN: 978-1-62634-243-9

Part of the Tree Neutral program, which offsets the number of trees consumed in the production and printing of this book by taking proactive steps, such as planting trees in direct proportion to the number of trees used: www.treeneutral.com

Printed in the United States of America on acid-free paper

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Second Edition

For those friends, colleagues, clients, and seminar participants, in twenty countries on four continents, who have helped shaped me and this book, I thank you for your patience, insights, and encouragement.

The time has finally come to put my pen (or laptop) where my mouth is and get down to business.

Morag Barrett

This book may have one name on the cover, but it took an army to make it a reality. I want to share my heartfelt thanks and gratitude to everyone who has touched this project, however fleetingly. This was a marathon sprint that I couldnt have completed without you all cheering me on and helping me believe when I doubted.