Jack Mitchell - Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results

Satisfying customers is not enough. Today you have to create raving fan customers. Read Hug Your Customers and learn how to do just that.

Ken Blanchard, coauthor of The One Minute Manager and Raving Fans and chairman and chief spiritual Advisor, The Ken Blanchard Companies

Hug Your Customers offers a refreshing and much needed message any business couldand shouldfollow. Embrace its message and watch your business soar!

Bob Nelson, Ph.D., president, Nelson Motivation Inc., and author, 1001 Ways to Reward Employees

Jack Mitchells Hug Your Customers is a lesson in the fundamentals of customer focus that everyone talks about, but few practice. The Mitchells experience is the essence of customer intimacy: knowing and marketing to the individual needs of your customers. Always pressed for time, I can walk into Mitchells and walk out with what I want in fifteen minutes.

Anne Mulcahy, former chairman and CEO, Xerox

Solid business advice and solid advice for life abound in this book. But then, that is the way I have come to know Jack and Bill and all the Mitchells solid in business and solid in life!

Nicholas M. Donofrio, former executive vice president, Innovation and Technology, IBM Corporation

With clarity, great insight, and anecdotes, Jack Mitchell describes how his family has used its values about people to make Mitchells one of the best-run family businesses in America.

David Bork, author of Family Business, Risky Business, How to Make It Work, and one of the worlds leading consultants to family businesses

Because of the blend of old and new values and hugging, I believe the Mitchells/Zegna partnership of two family businesses will survive the challenges of this new era of both uncertainty and opportunities.

Gildo Zegna, CEO, Ermenegildo Zegna

Wow! Hug Your Customers is an absolute slam dunk winner! It should be read by everyone in America. Its the proven way to success.

Jim Nantz, CBS Sports

No one I know exceeds the expectations of customers better than the Mitchells, and they do it every day. Whenever Jack gives one of his guest lectures at Columbia Business School on his hugging culture, graduate students come away inspired by his winning message. They want to get out in the business world and start hugging. Hug Your Customers is full of simple, smart, proven ideas that every present and future business leader needs to know to flourish in the modern economy.

R. Glenn Hubbard, dean, Graduate School of Business, Columbia University

Ive been shopping at Richards for decades, and, while of course I love the clothes, I come back because of their business culturewhat Jack calls hugging your customers. Everyone theresalespeople, tailors, buyers, and the Mitchell familyknow me and I know them, as friends. Anyone who hopes to deliver extraordinary customer service will benefit by reading this book.

Michael I. Roth, chairman & CEO, Interpublic

For fifty-five years Ive been enjoying the home away from home that the Mitchell family has so graciously provided. Holding my dads hand on Saturday trips to the early shops in Westport. Stopping to catch up with all the smiling familiar faces. Taking my own son on similar trips and looking forward to doing the same someday with his children. Quality products delivered in a warm, knowledgeable, and intimate environment have always been the consistent thread running through the Mitchells/Richards experience. Its a win-win, great business and lifelong relationships. Saturday morning need a hug and the confidence that comes with it? Head to your second home go see the Mitchells.

Michael Perlis, president & CEO, Forbes Media

The Mitchell Family of Stores is one of the best models Ive seen for how to prosper as a multigenerational family business, which is why they were featured as a Harvard Business School case study. The roots of their success lie in their warm hugging culture and shrewd use of technology that allows them to touch every customer. Anyone in business can learn something valuable from how they do it.

John A. Davis, faculty chair, Families in Business Program, Harvard Business School, and founder and chairman, Cambridge Institute for Family Enterprise

Jack Mitchell is a gem. His genuine passion for providing world-class service to his customers comes through on every level. I am proud to say that Jack and his inspirational ideas and concepts are now part of our culture. We believe that service is the key differentiator for us in the future and look forward to keeping the HUG spirit alive for decades to come.

Holly Rush, president, Wholesale North America, Luxottica

Jack, his family, and the entire Mitchells team attend to the customer like no one else. Hug Your Customers is required reading for the entire management staff at Werner. A singular focus on the customer by empowered people is a winning combination for success.

William T. Allen, chairman & CEO, Werner Co.

Hug Your Customers gives the business-world proven techniques to ensure success for many generations. Pray your competition doesnt get this book.

Harry Paul, co-author of FISH! A Remarkable Way to Boost Morale and Improve Results