Jack Mitchell - Selling the Hug Your Customers Way: The Proven Process for Becoming a Passionate and Successful Salesperson For Life

Praise for Selling the Hug Your Customers Way

I dont know a lot about selling but I do know a few things about delivering legendary serviceand so does Jack Mitchell. The heart of Jacks approach is the same as my own: the key is to CARE. Read this book and start selling with positive passion!

Ken Blanchard, coauthor of The New One Minute Manager and coeditor of Servant Leadership in Action

Whether youre just starting out as a salesperson or a veteran, Selling the Hug Your Customers Way will give you the insights you need to help you take your career to the next level.

Marshall Goldsmith, New York Times #1 bestselling author of Triggers and What Got You Here Wont Get You There

Jack Mitchells book documents what we all know to be true, but rarely practice. The winning formula is knowing your customers and helping them make a purchaseversus being sold. Customer centricity is at the heart of the Mitchells success and translates beautifully into the selling process.

Anne Mulcahy, former chairman and CEO, Xerox

Jack Mitchell has done it again. This clothing store legend both humanizes and systematizes selling in this interesting and readable book. And best of all, he links sales to genuinely caring about the customers goals, an important link for those who sellreally all of us!

Glenn Hubbarb, Dean, Columbia Business School

This is a must for everyone who is interested in salesnot just in selling things but in selling yourself to people in a way that they will support you and never forget you. Read it!

Leonard A. Lauder, Chairman Emeritus of the Este Lauder Companies Inc.

Both salesmen and customers will benefit from reading Jack Mitchells book on how to benefit from buyer and seller relationships.

Arthur Levitt, former chairman SEC

In the world of high-end clothes and jewelry, Jack Mitchell is a superstar. In the world of salesmanship, hes a modern-day Dale Carnegie. And in the world of business how-to books, his Selling the Hug Your Customers Way is the inspirational equivalent of How to Win Friends and Influence People. For Jack, hugging your customer is a metaphor for showing that you care and for making a human connection. It creates an experience that customers revere and reward. His mantrathink peopletranslates into a six-step process that can fit on an index card. But I recommend that you read the whole book. Its full of wisdom, humor and practical advice that can benefit anyone, regardless of their calling.

Andy Sieg, Head of Merrill Lynch Wealth Management

The great Spanish writer Baltasar Gracin wrote that metals can be recognized by the sound they make, people by the words they say. If it is true that integrity can be read in words, actions will reveal it even better. This is all the more true for work, where human dignity must be especially safeguarded. Secondly, quality of relations as well as products enables us to strike true and long-lasting bonds.

For this reason, Jack Mitchells book testifies to the work performed for half a century by a passionate family of idealists, a family who found in the soul the source of its great thoughts and steadfast human relationships.

Brunello Cucinelli, CEO, Brunello Cucinelli

This book will change you! Selling the Hug Your Customers Way will bring you closer to your customers, strengthen the power of your team, and transform the way you sell. Anchored to wisdom born from Jack Mitchells business success, youll find practical and impactful tools on how to authentically personalize emotional connections. Jack says everything is selling, and Ill add everything is personal. This book brings those concepts together, as it teaches the art and skill of personal selling.

Joseph Michelli, PhD, New York Times #1 bestselling author of The New Gold Standard, Driven to Delight, and Leading the Starbucks Way

Selling wisdom from a real professional who loves his business and his customers.

Jim Kilts, founder and partner, Centerview Capital, former CEO Gillette Company

Jack absolutely nails it... again. Selling the Hug Your Customers Way not only provides a pragmatic guide to the mechanics of selling, it also highlights the fundamental dignity of selling. Selling is an honored profession and the fundamental building block of any business. As a life-long salesman, I think this book should be required reading for every salesman and executive.

Marc Lautenbach, CEO, Pitney Bowes

Jacks books always deliver messages to its readers that are never a surprise but always wise. His books tell you what you already know but in a way you will never forget. Selling the Hug Your Customers Way is quintessential Jack. Net, it is all about enabling your customers and clients to be successful buyers. In the eyes of the customers and clients, the bestsellers are the most positive, the most passionate, the most personable, the most enabling and as a result, the most successful.

Nick Donofrio, IBM Fellow Emeritus, IBM Executive Vice President Innovation and Technology

In true Jack Mitchell fashion, Selling the Hug Your Customers Way is honest and energizing; in fact its game changing. Out of over 1,000 business books Ive read, this is the first to capture the elegant process of allowing people to buy. Ive witnessed the hug philosophy in Jacks keynotes, where the audience is frankly glued to the message.

Robert Reiss, host and CEO, The CEO Forum

Both as a CEO and long-term loyal customer of Mitchells, I can tell you this book expresses so clearly both my own personal philosophies for my business as well as helps explains why I only shop at one store... Mitchells of Westport. In my position as CEO, the book says it all, everything I do is based on my ability to sell. Not just to our customers but to our employees and the community at large. And his rules of being passionate, genuine, and transparent are the essential tools to my ability to successfully communicate my vision. The same applies to why I only shop at his store. The service is more than service, you are family there. They know me, they know what I need and they care... it is truly the definition of WIN WIN WIN. This book is a perfect guide to ensure we are all selling the right way. I highly recommend you absorb all the invaluable lessons provided in Jacks new book Selling the Hug Your Customers Way.

Cindi Bigelow, third generation CEO and President Bigelow Team

I have known Jack and the Mitchell family for over 35 years. For those of you who have shopped at the stores this book is SOP. The motivated, inspired, and knowledgeable team puts the customer first in any and all transactions. The hugs are good, however the relationship is priceless.

Ken Duane, CEO Heritage and North America at PVH Corp

Jack Mitchell, his family and the entire Mitchell retail enterprise represents the epitome of customer service. And their awesome, 24/7 attention to it, inspired Jacks first bestselling book: Hug Your Customer. So, his newest tour de force, Selling the Hug Your Customers Way is a brilliant extension of how the Mitchells turn their customer hugging and more, into one of the most powerful selling formulas in retailing today. Jack lays out five enlightened stages of the selling process (plus the last hugone for good measure), that motivate and inspire their customers and allows them to buy. And there are tons of examples relevant to all consumer facing businesses. This is a must read.