Anthony Ekanem - Online Business Masterplan

Online BusinessMasterplan

The Paths to Internet Wealth

By Anthony Ekanem

Copyright Anthony Ekanem 2016

Smashwords Edition, License Notes

This eBook is licensed for your personalenjoyment only. This eBook may not be re-sold or given away toother people. If you would like to share this book with anotherperson, please purchase an additional copy for each recipient. Ifyoure reading this book and did not purchase it, or it was notpurchased for your use only, then please return to your favoriteeBook retailer and purchase your own copy. Thank you for respectingthe hard work of this author.

There are many different ways of making moneyonline. Some are legitimate and others are illegitimate. Butbeware, many are spam techniques aimed at short-term cash flow.Turning to the internet for quick, short-term cash is not what thisbook is about. But do it right and you could be making money fasterthan you think. For those who are focused on making money online,you should look at the concepts of offline business owners andconsider how you may use them to expand beyond the internet.

Even if you want to focus on the onlinemarketing side only, the potential for partnering with offlinebusinesses in your niche is almost infinite. By approachingtraditional business owners with joint venture opportunities issomething that is rarely done, yet holds massive, passivepotential. For those who already operate an offline business, youshould read this book with an open mind. If you consider yourselftoo busy to implement these strategies, or theyre simply not yourpassion, then consider partnering with someone who can. You will beglad you did.

Advantages of Running an Online Business

There are so many advantages of running anonline business. These include:

1. Economic Leverage

You can leverage your business by employingstaff or contractors from developing countries that you couldntafford in a first world country. You can work with highly-skilledindividuals at a fraction of the price. Youre not exploitinganyone when you pay above-average rates. Its a win-win situationthat makes great business sense.

2. Minimal Set-Up Cost

If you have a computer and an internetconnection, thats all you need to get started. Even if you dontown one personally, theres always access to oneat the locallibrary, an internet caf or at a friends house. Other than thatyou will need some form of hosting and at least one domain name.This should set you back no more than about $80 or so per year.Compare this to traditional businesses with large fixed overheads,material prices and fuel bills; the internet is a businessparadise. If you already have an offline business, the potentialfor expansion through the internet is huge, and likely to be afraction of trying to expand via normal offline methods.

3. Anybody Can Do It

Despite what you may think, you dont have to bea computer programmer to run a successful internet business. Theinternet is simply a means for you to market your business through.In fact, many of the top internet marketers do not know anythingabout HTML, servers or editing graphics.

The internet makes a level playing field forpeople of any gender, race, age, social background or education.There are successful marketers who are still in their teens, somefrom third world countries, men and women, black and white, somewho have university degrees while many never even finishedschool.

There are several multi-tool platformsspecifically designed for on-line business owners to easily createtheir entire online business without having to know anythingtechnical.

You can create multiple streams of passiveincome and manage them all from one central place (all withoutknowing a single line of code). An intuitive, simple drag anddrop interface removes many obstacles. You dont have to worryabout being computer literate or hiring a mass of expensiveprogrammers.

Any modern computer today with a recent browserinstalled and an internet connection are all that is needed to getstarted. Bottom line is this there is no excuse for not beingonline. Its time to leave behind any and all reasons you havecreated for yourself for not taking action before. Ten or fifteenyears ago, getting online could have been costly, time consumingand may have had minimal impact on your business. Today its verydifferent.

Ways of Making Money Online

There are basically three ways you can makemoney online: as an affiliate, as a product creator or as a serviceprovider. Everything else is simply a variation of one of thesemethods.

1. Affiliate Marketing

This includes models such as AdSense and CostPer Acquisition (CPA). Theyre all the same whereby you arecreating traffic for someone else and either paid per click, perlead or per sale. The fewer variables that you can have in anequation, the more sustainable and passive your business can be(and the less chance there is for failure). Being an affiliate forsomebody elses product can be a great way to get started withminimal setup. However, you are at their mercy.

2. Service Provider

Being a service provider could be anything fromoffering hosting, to providing copywriting or SEO services. Thereis a lot of potential in this market, but be warned, it usuallyrequires long-term investment of your time or money. Services canbe difficult to scale. For example, if you are a copywriter theonly way you can take extra work past your limit is hiring morepeople to do the work for you. Being a service provider can creategreat value for your customers and produce some excellent long-termincome.

However, it does require long-term maintenance.This model is very difficult to set and forget and may not be thebest for anyone just getting started. If you get it right though,you will be rewarded. For offline businesses already offeringservices, then this is not a problem. The trick then is knowing howto leverage what you already have setup, and find ways to use theinternet to scale or add backend income.

3. Product Owner

The other option is to own and market your ownproduct. Its true that product creation is the best way to createsustainable income thats more likely to last in the long-term.This is because you can control the variables much better andyoure usually not reliant on any third party. You can control yourproduct, the sales process, payment, delivery and your own terms ofservice. Even if you are totally new to Internet Marketing you cancreate your own product. Yes, you may feel overwhelmed orintimidated by the idea, but the truth is, its easier, more funand more profitable than you think. One advantage of having yourown product is you can leverage the power of having your ownaffiliates working for you. Affiliates are a great way to get highconverting traffic with no upfront costs.

So now the reason you should become a productowner before becoming an affiliate As a product owner you build alist of buyers, build authority and create credibility. You alsohave sales funnels, autoresponders and mailing lists. All of whichcan be leveraged to make your affiliate promotion effortsexponentially more successful than trying to be an affiliatewithout them.

Benefits of Creating Your Own DigitalProducts

Why own your own product and why make itdigital? Lets take a look at these five main benefits in moredetail

1. Leverage

When you have your own digital product, you ownan asset that you can leverage over and over again. Youve alreadydone the hard work in creating your product in the first place. Toturn your existing digital product into a different medium to makea new product is very easy. Provided you drive traffic to yourproduct, it will go out and work on your behalf 24 hours a day, 7days a week while you get on and create your next product.

2. Instant Authority