Charlene Davis - Start Your Own Photography Business: Studio, Freelance, Gallery, Events

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Table of Contents

Additional titles inEntrepreneursStartup Series

Start Your Own

Arts and Crafts Business
Automobile Detailing Business
Bar and Club
Bed and Breakfast
Blogging Business
Business on eBay
Car Wash
Child-Care Service
Cleaning Service
Clothing Store and More
Coaching Business
Coin-Operated Laundry
Construction and Contracting Business
Consulting Business
Day Spa and More
e-Business
Event Planning Business
Executive Recruiting Business
Fashion Accessories Business
Florist Shop and Other Floral Businesses
Food Truck Business
Freelance Writing Business and More
Freight Brokerage Business
Gift Basket Service
Grant-Writing Business
Graphic Design Business
Green Business
Hair Salon and Day Spa
Home Inspection Service
Import/Export Business
Information Marketing Business
Kid-Focused Business
Lawn Care or Landscaping Business
Mail Order Business
Medical Claims Billing Service
Net Services Business
Online Education Business
Personal Concierge Service
Personal Training Business
Pet Business and More
Pet-Sitting Business and More
Photography Business
Public Relations Business
Restaurant and More
Retail Business and More
Self-Publishing Business
Seminar Production Business
Senior Services Business
Travel Business and More
Tutoring and Test Prep Business
Vending Business
Wedding Consultant Business
Wholesale Distribution Business

Preface

It has never been easier than now to turn an enjoyable hobby like photography into a lucrative, professional business. As the worlds desire for panoramic moments steadily grows, so does the photography industry. New and interesting genres are constantly evolving and developing to keep up with societys need for better visual perspectives.

However, there are a number of responsibilities involved in operating a photography business, and the purpose of this book is to help you streamline those tasks so that your business runs more smoothly and efficiently. While providing the information and tools to assist you in improving your performance as a professional photographer, we also want to emphasize the importance of operating sensibly and ethically.

One of the neat things about running your own business is that you are the boss (aka head honcho, top dog, big cheese). The good news is that you get to make all the decisions. The bad news is that you have to make all the decisions. You also cant call in sick or defer to a higher authority. But dont worry. Were going to help you get on top of your game with sage advice from successful professional photographers, strategies to market your business, nitty-gritty details about the photography industry, and much more.

This is a book for photographers, but its not about photographyits about setting up and running a photography business, whether from your home or in a commercial studio. We will provide you with the information you need to build and grow your business and to get on the fast track to success. So relax, start reading, and explore all the options on how to build a profitable business in the wonderful world of photography.

The Wonderful World of Photography

Many professional photographers start their careers as enthusiastic amateurs who discover they have a real talent for capturing creative images. Once they are bitten by the shutterbug, hobbyists immerse themselves in the world of picture making while investing hundreds (or thousands) of dollars on materials and equipment. To help defray the costs, amateurs sometimes sell their images to stock companies or use their artistic talents occasionally to photograph weddings and other events. This is when a hobbyist starts the crossover into the world of professional photography and finds it can be quite rewarding.

Starting a part-time or full-time career in photography is an excellent way to blend a passion with a steady income. Photographers can turn a fun hobby into a lucrative business that can easily be operated at home or in a commercial location. Of course, there is more to running a photography business than just snapping pictures.

A photography business can be a full-time operation with employees, or a part-time weekend venture that the entrepreneur can expand as desired. The business can be started with very little upfront cash, but there are a lot of considerations such as equipment (new or used), studio location , supplies, and marketing, not to mention the traditional expenses associated with setting up an office and operating a business.

In this guide, you will find useful tips on how to set up a home office and/or functional studio, build an online or traditional portfolio, learn about current trends in the industry, find paying jobs, understand the pros and cons of becoming an apprentice, and much more. Well also discuss the advantages of participating in art shows and displaying your work in art galleries or other locales.

This book covers specialty areas such as weddings, portraits, events, fine arts, gallery, commercial, and digital imaging, and touches on photojournalism as well. It also discusses the difference between an assignment photographer and a stock photographer.

We offer suggestions on how to set up a fee structure in accordance with the type of services you provide. For example, a wedding package or family portrait sitting can generate a flat rate or an hourly fee, while stock pictures have a usage fee model. Plus, we explain the difference between royalty-free and rights-managed stock, and which method is better.

You also need to understand basic legal principles when taking photographs, including how to protect yourself from or prevent copyright infringement, when you should obtain consent so as not to violate privacy laws, and handling conflict and available remedies.

When you have your own business, you typically wear many hats and often more than one at a time. Well help you discover the ones that fit the best by showing you how to design a photography business and studio that compliment your talents and your demographics.

With todays cutting-edge digital cameras and photo editing software, modern photography is as diverse as the bakery selections at Paneraand just as much fun to indulge in. But where the bakery goods can make you plump, photography can make you prosperous. Effectively pairing creative camera skills with business know-how can be one of the easiest and most rewarding ways to segue from an active hobbyist into a legitimate businessperson. What makes photography such an attractive career choice is the ability to ease into it as quickly or as leisurely as a person desires. This type of progression is one that few other occupations have. You dont see amateur physicians trying to do uncomfortable spinal taps or part-time lawyers representing complicated murder trials.

Photographers are far more likely to work for themselves than people in most other occupations, according to the

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