Blair Bowman - The Pocket Guide to Whisky: Featuring the WhiskyTubeMap

First published in 2017 by
Birlinn Limited
West Newington House
10 Newington Road
Edinburgh
EH9 1QS

www.birlinn.co.uk

Text copyright Blair Bowman and Nikki Welch 2017
Artwork copyright Nikki Welch 2017

The WineTube Map is a registered trademark
copyright TubeMap Limited

The WhiskyTube Map copyright Nikki Welch
All rights reserved

The moral right of Blair Bowman to be identified as the author of this work has been asserted by
him in accordance with the Copyright, Designs and Patents Act 1988

All rights reserved.
No part of this publication may be reproduced, stored or transmitted in any form without the express written permission of the publisher.

eISBN 978 1 78027 432 4

British Library Cataloguing-in-Publication Data
A catalogue record for this book is available from the British Library

Designed and typeset by Mark Blackadder
WhiskyTubeMap artwork by Go! Bang! Creative Ltd

Printed and bound by PNB Print Ltd, Latvia

Contents

Introduction

Growing up in Scotland its hard to avoid whisky, its everywhere. But the taste for it is not a given, I hated my first dram, which my dad gave me whilst camping (sorry Dad!). But the taste began to grow on me and I was curious to understand what all the fuss was about. When I arrived at Aberdeen University there wasnt a whisky society, so I decided to set one up with two post-grads. It was then that I started tasting a lot of different whiskies that I really began to develop an appreciation for the amber nectar.

Since then, my mission has been to show more people that theres a whisky out there for everyone, you just need to work out which one! I set up World Whisky Day to do this, celebrated annually on the third Saturday in May, which helps people around the world share some whisky love whether they are already whisky enthusiasts or new to whisky.

When I met Nikki and saw the WineTubeMap, and she told me she wanted to develop more flavour maps, I knew that it could work brilliantly for whisky, and that it would be a great way for people to explore whiskies so they could discover their own taste.

The rest, as they say, is history!

Slinte Mhath!
Blair Bowman

How to use the WhiskyTubeMap

The WhiskyTubeMap is a flavour map of whisky, organising styles, types and specific brands from around the world by taste and texture rather than by geography. This makes it easy to navigate around the entire world of whisky just by knowing what you (or someone else) like. It is designed for everyone, frequent traveller or complete beginner, to help explore and decode the sometimes daunting whiskies available.

Taste is a completely subjective experience and the WhiskyTubeMap helps you explore your own taste preferences rather than judging a whisky to be better or worse than another. All the whiskies on the map are good examples; what you like is down to you.

How it works

Each line has a flavour theme linking the whiskies together. The flavours evolve as the line progresses, generally running from light to intense.

Each station represents a whisky or type of whisky. They are divided into: Single malt; Blended whisky; Wood finishes and Types, and each stop will mention a whisky available in shops or bars. There is more information on how the stations are divided in the icons section .

Some stations are intersections where multiple lines meet. These tend to be world classics because they represent a number of styles.

Public service announcement

It is impossible to include every whisky out there on the map, so this is an overall representation of whisky. Each station description in the book discusses other related whiskies and particular expressions to expand on this. (See for more information on expressions.)

How to use it

If you already know what you like:

Find your favourite whisky on the map; if it isnt there, check the index for extra whiskies, which will point you to the most similar starting station.

Try the stations that are closest to your favourite; these will be the most similar.

Continue to travel along the flavour line if you reach a point that you are less fond of, head in another direction.

If you are feeling adventurous:

Find a whisky you know well on the map.

Head to the other end of the line that it is on for a more extreme version.

Or pick a completely different line and pick a whisky from there.

You may want to do this in a bar and try by dram rather than paying for a new bottle every time!

If you are new to whisky:

Head to Starting Points,

If you are buying a gift:

Find out the lucky persons favourite whisky.

Select something from one of the surrounding stations.

For more suggestions head to the Advanced Manoeuvres chapter () but most importantly, enjoy yourself.

Icons

To help you navigate the WhiskyTubeMap, each station has an icon which indicates the style of whisky at that station based on the production methods: Blended whisky, Single Malt whisky, Type of whisky (i.e. other production method or grain) or Wood Finished whisky. Many of them refer to specific distilleries or brands; others may be a description you will see on the label, like Port Wood Finish.

Public service announcement

When a station is a brand or distillery (e.g. Johnnie Walker or Jura) the description of the whisky is based on the prevailing house style of that whisky, and specific look out for whisky recommendations are given as well. If you like the sound of a certain station but cant get hold of the recommended look out for whisky, you wont be disappointed if you try other whiskies from that station/distillery.

Blended whisky

The Blended Whisky icon refers, unsurprisingly, to whiskies made by blending a selection of different whiskies together, normally including both single malt whisky and single grain whisky. Single grain whisky usually makes up the bulk of a blend, as it is far cheaper to produce. This is then combined with various single malt whiskies, each adding their own unique flavour component. It is the job of a master blender to create the recipe of whiskies that go into a specific blend, top-secret of course, and create one that tastes the same, batch after batch, and combines the best elements of different styles of whisky into one smooth and easy-drinking dram. Whilst blends are often dismissed as being inferior to single malts, they hold a special place in the whisky industry, forming its backbone. Blended whisky is the basis on which Scotch whisky built its global reputation, thanks to the likes of Johnnie Walker and other grocers of the 1800s who created their own blends, which were then marketed to the world. It remains a key part of the international whisky economy: without it there would be no whisky industry.