Isaac Janai - How to Get $4,027.50 Monthly as a Music Producer
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ISBN: 9781543930375
Introduction
As a music producer, you just finished spinning a new beat, you shared it with all your friends, and have also used your headphones to listen to the beat over and over again. Your friends tell you it is cool and you think it is time to push it to the general public. You have heard that there are many ways of promoting your music, you have tried these methods, but they seem not to yield results, and now, you are thinking and asking yourself, Can I really earn a living as a producer?
The answer is that you can earn a living as a music producer, but you must be ready to do the things that others are not willing to do. When it comes to promoting your music, your presentation matters a lot. If you keep saying the same thing over and over again like the other people, your result might not be in any way different from that of the other people.
I have discovered that many music producers use the push technique rather than the pull technique when trying to promote and market their music. As a result, they dont see results from their efforts. And that has made a lot of producers think they could never earn a living with their skills. But thats not true. With the techniques and tips you will learn from this book, you will start marketing and promoting to the right audience and start reaping the fruits of your labor. Without much ado, lets look at the various means of marketing and promoting your music to the right audience both online and offline.
Chapter One: Different ways of earning as a music producer
Before we look at the different ways of promoting and marketing your music, lets quickly look at the different ways you can earn as a music producer.
As a music producer, you can make money through the following means:
- Royalties
- Synch/license tracks
- Selling sample packs
- Offer mixing, mastering, and production services
- Selling beats
Just knowing these means of earning a living as a music producer is not enough, you need to know the right approach to doing them.
First, before we talk about any of the approaches, there is something you need to understand before you can be able to earn a living as a music producer, you need to know your craft. For a person to earn money, he/she must be selling a product or rendering a service. As a music producer, your product in this sense is your music. Hence, before thinking of earning a living with your music production skills, you must have dedicated years of training and learning in making sure you know your craft.
That said, assuming you are now very confident in your abilities, it is time for me to show how to earn more with your skills.
Sales and royalties
I know this sounds basic, but I still have to include it. For you to earn royalties as a music producer, you need to learn how publishing, ownership, and royalties work. With that knowledge, you can negotiate fair deals for your clients and yourself. Your focus should be on finding clients who have a plan for their music. Those are the clients who will most likely see something tangible from their work and you, in turn, will earn your percentage
We are not going to dwell much on royalties because it is not an active way of making money as a music producer. For you to earn enough royalties to sustain you; you need to have built a huge catalog for yourself, and that is going to take time. Lets look at the other means of earning money as a music producer.
Synch/license tracks
Another great way of making money as a producer is to license your work for use on visual media such as films, promotional campaigns, TV commercials, and other forms of video content. If you have your way around making creative sound ideas and can meet deadlines, this is a right way for you to earn money as a producer.
The tracks you produce for these companies are not the same as the one you would hear on the radio. They are usually shorter, and many times, you will have to produce to suit the video that the company you are working for gives to you.
The thing is that most professionals looking for tracks will not contact producers directly to get them one. They will instead visit their most trusted libraries and buy from a list of available catalog. Most of the music you hear on movies, video games, and commercials are gotten through this way. So, producing and having your tracks on these libraries is a great way to make money.
Some of the most trusted online libraries where you can have your music include:
- audioJungle
- Marmoset
- Music Vine
- premiumBeat
- artlist
- musicbed
- Pond5
Before you reach out to these libraries to list your music, you need to have a huge collection of quality music in your catalog. If you have a collection of stock music you have made, show it to them, as that will increase your chances of acceptance.
If you want to get better at making stock music, here is one tip to help you. Go online and pick any commercial video you find, mute the audio of the commercial and try to create audio that will fit the commercial. This way, you will learn how to produce sound following an existing media.
Selling sample packs
There are loops that other producers are looking for, and if you are the person who creates these loops, you will be making money. But to be able to create loops, and sample packs, you need to really be good at your craft. Creating and selling loops is a passive way of earning income as a producer, and is a great way of making extra money with your skills.
Mixing, mastering, and production services
If you have excellent mixing and mastering skills, then you can earn money by mixing and mastering tracks for artists and even other producers. If there is an artist you look up to, compare your tracks to theirs. If your tracks are up to par with theirs or sound better, it means you have some great mixing and mastering skills. And you could consider offering the services to other producers and artists.
Here is a good way to start:
- State it on your website that you are available to offer mixing and mastering services
- Also explain on your Facebook, Twitter, SoundCloud profiles that you are offering the services
- If you encounter an artist who you feel his music is not being properly mixed and mastered, you could offer to help them get it right.
Besides mixing and mastering the tracks of others, you can also offer ghost production services. As the name implies, you produce a full track and sign it off to other artists for them to have their name on it. You wont be given credit for the track; you are only paid off once. This is an excellent way to earn money if you are not really interested in fame. While some professionals have accepted that ghost production services is a good way for producers to make money, others think it is unethical.
Some website where you can offer ghost production services include:
- Your ghost producers
- EDM Ghost Production
- House of Tracks
- EDM Ghost producer
Selling beats
Rappers and artists are constantly in need of beats to rap on, and they will buy a professionally produced one. So, there is a huge market for you as a producer especially if you know how to market yourself.
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