Rachael Bermingham - Savvy: Ingredients for Success

Copyright 2012 by Rachael Bermingham

Published and distributed in Australia by: Hay House Australia Pty. Ltd.:
www.hayhouse.com.au
Published and distributed in the United States by:
Hay House, Inc.: www.hayhouse.com
Published and distributed in the United Kingdom by:
Hay House UK, Ltd.: www.hayhouse.co.uk
Published and distributed in the Republic of South Africa by: Hay House SA
(Pty), Ltd.: orders@psdprom.co.za www.hayhouse.co.za
Distributed in Canada by: Raincoast: www.raincoast.com
Published in India by: Hay House Publishers India: www.hayhouse.co.in

Content: Rachael Bermingham
Editing: Leigh Robshaw
Cover Photo: Lou OBrien
Interior Photos: Lou OBrien, Rachael Bermingham, Melissa Jean Wilbraham
Typesetting: Rochelle Stone
Front Cover Design: Hassan Hijazi and Rachael Bermingham

All rights reserved. No part of this book may be reproduced by any mechanical, photographic, or electronic process, or in the form of a phonographic recording; nor may it be stored in a retrieval system, transmitted, or otherwise be copied for public or private useother than for fair use as brief quotations embodied in articles and reviewswithout prior written permission of the publisher.

The author of this book does not dispense medical advice or prescribe the use of any technique as a form of treatment for physical, emotional, or medical problems without the advice of a physician, either directly or indirectly. The intent of the author is only to offer information of a general nature to help you in your quest for emotional and spiritual well-being. In the event you use any of the information in this book for yourself, which is your constitutional right, the author and the publisher assume no responsibility for your actions.

ISBN: 9781401938352
Digital ISBN: 9781401933746

15 14 13 12 4 3 2 1
1st edition, April 2012
Printed in Australia by Griffin Press

Dedication

I dedicate this book to every woman who strives to
live to their highest potential with love, honesty,
integrity and passion on their quest to be the best
that they can be for themselves and their children.

Success means having the courage,
the determination, and the will to become the
person you believe you were meant to be.

George Sheehan

No one who achieves success does
so without the help of others.
The wise and confident acknowledge
this help with gratitude.

Alfred North Whitehead

I would never be able to do what I do without the help and support of some truly amazing people.

Thank you to the three most important people in my life: my sons Jaxson, Bowie and Casey. You are my sunshine, inspiration and reason to lift, love, laugh, and learn more every day, so the legacy I leave will be one that you will be proud of and empowered by. Every day I see your beautiful, smiley faces, I know how incredibly lucky I am to be your mum and how blessed I am that you chose me.

To my gorgeous girlfriends: I really appreciate you being in my life. Your calls, pop-ins, consideration, authenticity, thoughts, smiles, hugs, honesty, positivity, support, consistency and wisdom over a wine or two (or three) is the very reason why I love you to bits! Thank you for loving me for me!

To my Mum: thanks for travelling with me; loving, cuddling and playing with my boys, and helping me look after them on the road. Its no easy task to travel around the globe with a busy little boy and twin babies, but you made it easier FAR easier! Youre an amazing Ma and a wonderful, supportive mum too!

To Dad, Spud and Deb: no matter what craziness I bring into your peaceful, calm lives, youre always there with open arms, offering understanding and loving support in all I do! Get-togethers out at the Moore ranch are like visiting a day spa relaxing, rejuvenating and fun! And Dad, thanks for being there for Jax at his special school events too we both appreciate it greatly.

To Paul: Im thankful that in our 16 years of being together you gave me the room I needed to grow and discover myself. Im fortunate that the kids have a fantastic, loving and supportive dad.

To Leigh Robshaw: my incredible editor, who has taken this journey with me. Thank you for all your hard work, creativity, passion, patience and perfectionism. I can honestly say its been the most enjoyable, easiest and quickest book Ive ever written thanks gorgy!

To my fabulous team: who have all helped to make this book into yet another bestseller - WOOOOHOOOOO! Thank you!

To Leon Nacson: thank you for being the wonderful person and mentor that you are!

And to you, the beautiful person reading this book: THANK YOU for inviting me into your life. I hope that my story empowers you and enriches your world for the better.

Supermum? Are you kidding??? In my dreams!!!!! Everywhere I go I get asked the same question: How do you run a publishing house, write books, speak at all those events, travel all over the globe promoting your books, and still be a great mum to three little boys (a six-year-old and one-year-old twins) without losing the plot? And my response: it is not easy. Challenging yes, impossible no.

People think Im some kind of superwoman, but Im here to tell you Im not. Im Ms Average, who can be found on almost any day juggling a million things in my quest to check jobs off on my to do list, in between school drop-offs and pick-ups, and the daily activities with my twin toddlers.

Running a business from home around family commitments is fantastic, because you have flexibility, you see your children and you work when you want and how you want. But it can also be incredibly distracting, unproductive, and exhausting!

Pre-children, I had a goal to develop and grow a successful business from home, so I could work when my children were sleeping or happily playing. I had a year to build and grow my marketing/mentoring consultancy before I fell pregnant with my first son, Jaxson. Seven years down the track, a few mistakes and (fortunately) a few more successes, and Ive established a couple of global businesses which are producing more income in a month than I used to make in an entire year! Both businesses are run from my home office. I see my little ones every day growing up before my eyes and I have the career of my dreams. I absolutely LOVE what I do! Life is pretty good. With some juggling here and some juggling there, it mostly works.

Youre probably wondering how a girl who didnt finish school, didnt have a book idea, didnt know the first thing about marketing, and was beyond broke, can go on to write seven bestselling books (hopefully the book youre holding in your hot little hands now is my eighth bestseller!) and build a few multimillion dollar businesses.

Well, thats the whole point of this book. To share what Ive done and what I know. Youll discover Im probably very similar to you and which should give you some confidence that if I can do it, then so can you!

I was an average student at school in fact some of my teachers would be incredibly surprised at what Ive managed to do, Id say. Id be incredibly surprised if any of them linked the word success with Rachael Moore. Im not an academic although Id like to be! I didnt go to university and everything Ive learned since Grade 10 when I dropped out of school, has been self-taught, learnt on the job or by listening to others, Googling, or through teleseminars.