My first acknowledgement and thanks is to JC my best friend, chief encourager and the one who enabled me to write this book. I did not know I had it in me until you pulled it out. Thank you for the oil that never runs dry.
To my amazing husband Malachi for your never-ending love, support, motivation and absolute marketing genius. I could not have asked for a better person to share my life with than you.
To Wayne Malcolm for being the first official life coach figure in my life at a time when I thought it was all a gimmick. Hearing you week in and week out for the last eight years enormously helped to awaken the giant within me.
To Len Allen for planting the seed in me that a book can indeed be written in seven days, and then being gracious enough to coach me through it. It was at one of your seminars that I received the profound revelation that writing a book is not just for smart people, it is for anyone who has thoughts to express and I have plenty so this is the first of many!
To Goretti and the City Business Library team for hosting my very first 7 Keys to a Successful CV seminar and all the subsequent ones. Thank you for your gracious support.
To all the people that entrusted me with their CVs, cover letters and application forms over the years, allowing me to grow in confidence, experience and expertise in this area. Thank you, I could not have written this book without you.
Foreword
At the time of writing, there are 2.43 million unemployed people in the UK chasing 450,000 jobs. On average, five or more applicants are now competing for each vacancy. How are you going to beat the competition?
When the supply of talent in the labour market outweighs demand, standing out from the crowd is essential. A CV that communicates your unique attributes to an employer is the difference between securing your ideal job or not it really is that simple. Think you can fill in the gaps and tell recruiters the interesting stuff when you meet face to face? Think again.
Recently, a friend of mine (a Group HR Director of one of the UKs largest retail businesses) ran an advertising campaign to recruit 250 new positions. To her utter dismay her team received 75,000 applications within a fortnight. Ouch. Thats a lot of CVs. As you can imagine, its hard work screening 75,000 job applications (no matter how big you are) which is why her initial short-listing process was based on recruiters spending 30-120 seconds scanning the key points of a CV. Two weeks later, 73,500 people had been told thanks but no thanks on the strength of their CV alone. First impressions count.
Find a job you love, never do another day of work in your life.
Confucius
We all deserve to be happy. Sometimes weve just got to give ourselves a helping hand, especially when it comes to self-promotion. Mildreds book will give you that helping hand. These strategies and tactics will increase your chances of getting that job if you follow the seven keys closely.
Mildreds career saw her spending time on both sides of the recruitment fence and several years on the front-line whilst running CV workshops. The experience she shares in this book provides a unique insight into what makes recruiters tick. Despite having spent 20 years helping hundreds of employers recruit tens of thousands of people, when I read the manuscript I even had a couple of penny dropping moments myself!
This book will help you work out where you want to go, what you have to offer, and help you stand out from the crowd even in a competitive recruitment process. Remember, your CV is one of the most important pieces of self-promotion youll ever create. It can be a passport to wherever you want to go or the barrier, so give it the thought and attention it deserves.
So read the book, go find the job you deserve, and have some fun. And start now, after all, theres another four people out there already after your ideal job.
Good luck!
Richard Tyrie
Co-founder of GoodPeople & Jobsgopublic.com, Trustee of social enterprise charity UnLtd.
Preface
Six years ago I applied for a job as an editorial assistant at a small film magazine. I had recently graduated with a creative writing and film studies degree and was keen to get away from the Saturday library assistant job I was currently in and into the media where my real passion was.
I sent in my carefully crafted CV which highlighted my relevant media experience (all of it unpaid) and a well-written cover letter. One week later I handed in my resignation and took up my new role at the magazine. Within three months I was promoted to assistant editor and it was in this role that my journey into CV writing began. As well as the regular duties of a magazine editor (generating content, commissioning writers, liaising with designers, printers and so on), I was given the task of recruiting new staff members and work experience candidates, which meant that I came into contact with a lot of CVs.
I literally went through hundreds of CVs over the course of two years and what I found most shocking was the evident lack of preparation that went into this incredibly important document. Tiny font sizes, serial underlining, overuse of italics, too many pages, too little information, bad grammar, spelling mistakes, missing dates, wrong industrythe mistakes were endless! I had no choice but to reject CV after CV after CV. So much potential was lost and so much talent went unseen all because of a failure to accurately communicate on paper.