Jon Gordon - The Sale: The Number One Strategy to Build Trust and Create Success

The Sale reminds us that doing business and living life with integrity is not just the right way, it's the only way. Well done!

Dave Ramsey, Bestselling author and radio host

The principles in The Sale are more relevant than ever. Doing the right thing will never go out of style in life or business. I would highly recommend this book.

Brock Bukowsky, Cofounder of Veterans United Home Loans

Cultivating a culture of trust is essential for any business or team. The Sale is an excellent story that is relevant to any industry. The principles in this book are timeless!

Brad Harris, CEO of Dallas Jet International

If you want to achieve ultimate success that lasts, The Sale is a mustread for every leader and their team. The Sale so powerfully captures how doing the right thing, even when its the hard thing, is not only the key to true success, but the only path to fulfillment in both business and in life.

Jamie Kern Lima, New York Times bestselling author, Believe IT

The best leaders bring others with them as they climb to the top of the mountain. Real success is not a destination; its about the person you become on the journey and the choices you make to get there. The Sale beautifully explains these ideals and is the definitive blueprint on becoming someone worth following.

Ed Mylett, Bestselling author of The Power of One More

What a great reminder that you really do reap what you sow. Doing the small, seemingly insignificant things the right way is the best path to success! I would definitely recommend this book!

Michael Porter Jr., NBA player

The Number One Strategy to Build Trust & Create Success

JON GORDON

Bestselling Author of The Energy Bus

ALEX DEMCZAK

Author of Thrive U

Copyright 2022 by Jon Gordon and Alex Demczak. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

Published simultaneously in Canada.

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate percopy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 7508400, fax (978) 7504470, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 7486011, fax (201) 7486008, or online at http://www.wiley.com/go/permission.

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Library of Congress CataloginginPublication Data is Available:

ISBN 9781119762690 (cloth)

ISBN 9781119762683 (ePub)

ISBN 9781119762720 (ePDF)

COVER DESIGN: PAUL MCCARTHY

COVER ART: SHUTTERSTOCK | KNIPS DESIGN

This book is dedicated to my loving wife, Erin, and to my sweet daughter, Kennedy. Thank you for always supporting me and for bringing out the best in me and others. Alex

I dedicate this book to Alex for having the courage to tell this story, pursue your dream, and live the principles in this book. Jon

Jon and Alex:

We are grateful for the many people in our lives who have modeled the principles in this book and have supported us in so many ways. We would like to thank the amazing team at Wiley, especially Shannon Vargo, Sally Baker, Michael Friedberg, and Deborah Schindlar.

Jon:

I am thankful to Alex for bringing me this great idea and story we could turn into a book and a powerful lesson the world needs to hear. I'm thankful to my family for their continued support and all the readers who continue to read and support my books. I couldn't do this without you and I really appreciate you.

Alex:

Thank you to my wife, Erin, for constantly bringing out the best in me and for encouraging me to pursue my dreams. Thank you to my parents, Carla and Basil, and to my sister, Morgan, for always being there for me and for living your lives with integrity. Thank you to all my extended family members for your constant support.

Thank you to my coauthor, Jon Gordon, for being a mentor in my life and for encouraging me to step out of my comfort zone in faith.

Thank you to editor Nathan Hassall as well as Carla Demczak, Basil Demczak, Cindy McCachern, John McCachern, Joyce Cornwell, and Ron Cornwell for reviewing the manuscript of this book to make it the best it could be.

Thank you to my friends, family, mentors, and organizations who have encouraged me to be the best version of myself and who have been great examples of what it looks like to lead with integrity. You know who you are.

Most importantly, I would like to thank God for imprinting this story on my heart. The message of this book is one that must be told.

Spend just a few minutes on social media and you will see a lie that is pervasive in our society. The lie says that your success, fame, and fortune are the most important things about you, and that you need to achieve those things, no matter the costeven if it means compromising your morals, cheating the system, or hurting others in the process. Many people believe that pushing others to the side while elevating themselves in order to get ahead is just part of the process on the path to success.

But what if there was a better way? What if you could be wildly successful without sacrificing your soul? What if there was a secret to true and lasting success? We believe the secret can be found in a frequently overlooked and underutilized principle: integrity.