Contents
RAKESH ANAND BAKSHI
Lets talk ON AIR
Conversations With Radio Presenters
Illustrations by HARIMOHAN PILLAI
PENGUIN BOOKS
PENGUIN BOOKS
PENGUIN BOOKS
LETS TALK ON-AIR
Rakesh Anand Bakshi is a scriptwriter and the author of Directors Diaries: The Road to Their First Film (2015). Hes an aspiring director and actor, and a swimming, cycling and gym enthusiast. Rakesh is the founder of Bicycle Angels, a non-profit social initiative that provides bicycles, wheelchairs and other necessities to the underprivileged; Plant a Life: Plant Angels, an initiative that encourages people to grow plants at home; and I Adore You, co-founded with Kanika Kedia, which creates personalized diaries for loved ones. Rakesh is also the author of the blog Beautiful Bicycles, Beautiful People, which features cyclists and their stories.
To those who were there and are not,
and to those who were there and are:
my mother, Kamla Mohan,
my daddy, Anand Prakash Bakshi,
my brother, Rajesh (Gogi),
my sisters, Suman (Pappi) and Kavita (Rani), and
their families.
I love you all even though I dont always express it.
And to all those who work in radio broadcasting, as well as to
the listeners of radio.
I want to mention my father in particular, because it was radio that made him want to become a singer, long before he became a lyricist. This verse was his tribute to radio, which, I think, is how most radio presenters feel about their relationship with the mic:
Yeh pyaar hai kaisa jo kabhi kam nahi hota,
Aisa toh zamaane mein koi gham bhi nahi hota
Anand Bakshi
Preface
For people from my generation, radio has really precious memories attached to it. Being one of the oldest media platforms, radio was omnipresent in most households. Programmes like Geetmala still invoke a feeling of joy and nostalgia when I think of them. My fondest memory of radio involves my father and grandfather; we would sit together and listen to melodious music ring out from the old transistor set. Radio is a medium that not only introduced me to music and sowed the seeds of passion towards it in my mind but also inculcated a deeper understanding of music in me. From revolutionary songs like those from the movie Qayamat Se QayamatTak (1988) to those from rock legends Pink Floyd, music is deeply ingrained in me, and it all began with radio.
Kartik Kalla Chief creative officer, Radio City
Radio has been the theatre of the mind for decades. But the industry is changing constantly, and today, it has become more digitally inclined. RJs are not just a voice on the radio any more; fans want to get to know them and talk to them. Its like finding a companion. This book can help shed light on the intricacies of radio as a medium and the RJs behind the mics, connect fans to their favourite RJs and, eventually, attract more talent to be a part of the industry. This book will also make for a fantastic read for radio aspirants and students in the field of mass communication and broadcast journalism.
Gaurav Sharma Chief programming officer, Radio Nasha and Fever FM
Radio developed my sense of sound and imagination during my formative years. My parents had told me that through this beautiful box I could hear not just some of the most beautiful music but also the latest news and stories. That fascinated me! Tuning over the static to get to the sweet spot was even better. There was a certain excitement that came with moving the dial to reach the correct frequency, finally getting the sweet sound of just musicit filled my senses. For the common man, the radio jockey is a friendreliable and dependable. Someone who brings beautiful music and sometimes even life-saving news updates.
I believe that the two most significant qualities a radio jockey must have are empathy and humilityempathy for your listeners and humility towards your profession. At the heart of radio is beautiful music, and I do what I do today because of radio. It was music that attracted me then and continues to today.
Indira Rangarajan EVP, National programming head, Second FrequenciesMirchi Love, Radio Mirchi
My first memory of radio is when my friend Abhirami and I created a radio programme in the mid-90s. It was primarily her idea, which we executed by stringing together a show with characters and music. I was a rookie advertising copywriter, and all my radio scripts used to be sing-songish, inspired by the fabulous jingles of the time, from Washing powder Nirma to Doodh, doodh, wonderful doodh. If you can sing it, you can wing it was my mantra.
Ten years and many wonderful coincidences later, I found myself in Mumbai and at Radio Mirchi. Ive grown to love the medium for its simplicity and gentleness, for its ability to move, inspire and entertain, for its chameleon-like quality, changing and morphing your mood. Its like that buddy you havent seen for years, but when you finally do, the first Hi floods you with gratitude and it feels like nothing has changed. That rush of emotions comes with a song you heard with a loved one or at a party with a stranger. Every song tells you a story, like a time-lapse video in your head.
Further, I believe we should refer to radio presenters as content creators rather than radio jockeys. Radio is just the medium, but interesting content can take any form.
A book on RJs and their journeys has been long overdue. I am so glad its out at a time when the profession is exploding. Every day we get so many calls from people who are aspiring RJs, and in todays digital age, they need all the help they can get to understand the evolving medium.
Ive told our RJs about this book and they are all super excited! They even want to run contests across the network and present the winners with this book.
Audio as a medium is still very exciting and is constantly evolving. But its the people who make or break the station. So a book on these stellar personalities will help us and the fans understand what makes them work.
Anil Machado
Chief content and talent officer, Radio One Ltd
I grew up listening to the radio when I was in Abu Dhabi. I listened to it on the way to school at 7 a.m., starting with the azan (the call for prayer), followed by