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Thord Daniel Hedengren - Tackling Tumblr: Web Publishing Made Simple

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Thord Daniel Hedengren Tackling Tumblr: Web Publishing Made Simple

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A comprehensive guide to the popular web publishing site Tumblr

The popularity of Tumblr is growing by leaps and bounds, as it continues to make a name for itself as a reliable, accessible blogging platform. Yet, there is very little documentation on Tumblr, leaving newcomers confused as to where to start. Thats where this helpful book comes in. Written by well-respected author Thord Hedengren, this step-by-step guide is an ideal starting point for Tumblr newcomers as well as web designers who want to take their Tumblblogs to the next level.

Youll learn how to maximize the full potential of this amazing blogging and lifestreaming platform as you create your first post, make your Tumblr blog unique, create your own custom themes, and more.

  • Introduces you to the exciting world of Tumblr, the popular web publishing platform
  • Walks you through posting quotes, links, photos, audio, and more
  • Addresses finding and installing themes, using a comment system on your Tumblr site, and integrating third-party content
  • Demonstrates how to create your own custom theme, network in the Tumblr community, and modify your Tumblr themes with HTML and CSS
  • Explains ways to integrate Tumblr with other services, including Facebook, Twitter, and Flickr
  • Theres no need to grumble about learning Tumblrthis book is all you need!

    Thord Daniel Hedengren: author's other books


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    Tackling Tumblr Web Publishing Made Simple Thord Daniel Hedengren - photo 1

    Tackling Tumblr Web Publishing Made Simple

    Thord Daniel Hedengren

    Tackling Tumblr Web Publishing Made Simple This edition first published 2011 - photo 2

    Tackling Tumblr Web Publishing Made Simple

    This edition first published 2011

    2011 John Wiley & Sons, Ltd

    Registered office

    John Wiley & Sons Ltd, The Atrium, Southern Gate, Chichester, West Sussex, PO19 8SQ, United Kingdom

    For details of our global editorial offices, for customer services and for information about how to apply for permission to reuse the copyright material in this book, please see our Web site at www.wiley.com.

    The right of the author to be identified as the author of this work has been asserted in accordance with the Copyright, Designs and Patents Act 1988.

    All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, except as permitted by the UK Copyright, Designs and Patents Act 1988, without the prior permission of the publisher.

    Trademarks: Wiley and the Wiley Publishing logo are trademarks or registered trademarks of John Wiley & Sons, Inc. and/or its affiliates in the United States and/or other countries, and may not be used without written permission. Tumblr product screenshots are reproduced courtesy of Tumblr, Inc. All other trademarks are the property of their respective owners. Wiley Publishing, Inc. is not associated with any product or vendor mentioned in the book. This book is not endorsed by Tumblr , Inc.

    Wiley also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in electronic books.

    Designations used by companies to distinguish their products are often claimed as trademarks. All brand names and product names used in this book are trade names, service marks, trademarks or registered trademarks of their respective owners. The publisher is not associated with any product or vendor mentioned in this book. This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold on the understanding that the publisher is not engaged in rendering professional services. If professional advice or other expert assistance is required, the services of a competent professional should be sought.

    978-1-119-95015-8

    A catalogue record for this book is available from the British Library.

    Set in 10/12.5 Chapparal Pro Light by Wiley Composition Services

    Printed in the United States of America by CJ Krehbiel Company

    About the Author

    Thord Daniel Hedengren is addicted to words. He has written two web publishing books prior to this one: Smashing WordPress (now in its second edition) and Smashing WordPress Themes, both covering WordPress. Thord runs a web agency called Odd Alice in Stockholm, Sweden, and is a frequent freelancer and occasional editor for various publishing houses. He still thinks content is king, which either makes him an utter moron or just proves his genius. Online you'll often find him under the moniker TDH. You can catch all his antics through http://tdh.me , where you'll also find the necessary means to stalk him across the social web. Don't worry, he likes that stuff.

    Dedication

    This book is dedicated to all of you who are using the Web to publish your content. Your words, your thoughts, and your opinions are just as important as the next guy's. We live in a wonderful time when everyone can be heard, so use your voice and speak your mind. It is imperative.

    Publisher's Acknowledgments

    Some of the people who helped bring this book to market include the following:

    Editorial and Production:

    VP Consumer and Technology Publishing Director: Michelle Leete

    Associate Director- Book Content Management: Martin Tribe

    Associate Publisher: Chris Webb

    Publishing Assistant: Ellie Scott

    Development Editor: Sara Shlaer

    Technical Editor: Jon Phillips

    Copy Editor: Maryann Steinhart

    Editorial Manager: Jodi Jensen

    Senior Project Editor: Sara Shlaer

    Editorial Assistant: Leslie Saxman

    Marketing:

    Associate Marketing Director: Louise Breinholt

    Marketing Executive: Kate Parrett

    Composition Services:

    Compositor: Wiley Composition Services

    Proofreader: Susan Hobbs

    Indexer: Potomac Indexing, LLC

    Introduction

    There is something special about publishing online using a hosted service like Tumblr, the topic of this book. Today you have so many options when it comes to getting your message out there that it might be hard to pick the right one, but some avenues are definitely better choices than others.

    Tumblr is a great choice for a publishing platform, and one of the more interesting publishing solutions as well. Contrary to popular belief, Tumblr is not solely for traditional blogging. You can use the strengths of the platform for so much more.

    Despite having a low entrance barrier and being so simple to work with, Tumblr offers tremendous possibilities. In a way, Tumblr is to online publishing what the compact camera was for photography: just point and shoot and there you go published!

    I love that. And I bet you will too.

    This book will teach you all you need to get started publishing on Tumblr, from signing up to creating all types of posts. You'll learn how to tie into the Tumblr community and how to link your Tumblr site to other social networks. The book goes beyond the basics, showing you how to use Tumblr for non-blogging purposes such as marketing or small business sites. And if you have some basic knowledge of HTML and CSS (or are willing to learn a bit about them), you can learn how to edit existing Tumblr themes and create new ones.

    Tackling Tumblr is divided into four parts.

    Part I: Introducing Tumblr

    In the first part of the book you'll learn what Tumblr is and how you can use it. You'll set up your first Tumblr site, post your first few posts, and learn about the various types of posts and how to pick the right theme.

    Part II: Connecting with Tumblr

    Tumblr is so much more than just publishing content. In Part II you'll learn about the Tumblr community and its offerings. You'll also take a look at how you can spread the word to other social networks such as Facebook and Twitter.

    Part III: Advanced Tumbling

    Part III kicks it up a notch with more advanced features, such as adding comments to Tumblr sites. You'll also take a more in-depth look at how you can use Tumblr beyond blogging.

    Part IV: Tumblr Theming

    In Part IV you'll learn more about Tumblr themes, from how to edit existing themes to actually building a brand new one from scratch. If you know a bit of HTML and CSS, you'll be modifying or perhaps even creating your own theme after finishing the last chapters of the book.

    Keep in Touch

    I can't wait to see what you'll create with Tumblr. In fact, why don't you tell me? You can find me on these fine sites and social networks:

    http://tdhftw.tumblr.com My less-than-serious Tumblr blog

    http://twitter.com/tdhedengren Follow and tweet me on Twitter

    http://fb.com/tdhftw Keep up with my writing from my Facebook fan page

    http://tdh.me I have a regular website as well

    Top these off by keeping an eye on http://tackling.tumblr.com , where the Tackling theme lives and breathes. I'd like to hear from users of the theme, so don't be shy, get in touch.

    Please note that some special symbols used in this eBook may not display properly on all eReader devices. If you have trouble determining any symbol, please call Wiley Product Technical Support at 800-762-2974. Outside of the United States, please call 317-572-3993. You can also contact Wiley Product Technical Support at www.wiley.com/techsupport.

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