Tackling Tumblr Web Publishing Made Simple
Thord Daniel Hedengren
Tackling Tumblr Web Publishing Made Simple
This edition first published 2011
2011 John Wiley & Sons, Ltd
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About the Author
Thord Daniel Hedengren is addicted to words. He has written two web publishing books prior to this one: Smashing WordPress (now in its second edition) and Smashing WordPress Themes, both covering WordPress. Thord runs a web agency called Odd Alice in Stockholm, Sweden, and is a frequent freelancer and occasional editor for various publishing houses. He still thinks content is king, which either makes him an utter moron or just proves his genius. Online you'll often find him under the moniker TDH. You can catch all his antics through http://tdh.me , where you'll also find the necessary means to stalk him across the social web. Don't worry, he likes that stuff.
Dedication
This book is dedicated to all of you who are using the Web to publish your content. Your words, your thoughts, and your opinions are just as important as the next guy's. We live in a wonderful time when everyone can be heard, so use your voice and speak your mind. It is imperative.
Publisher's Acknowledgments
Some of the people who helped bring this book to market include the following:
Editorial and Production:
VP Consumer and Technology Publishing Director: Michelle Leete
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Associate Publisher: Chris Webb
Publishing Assistant: Ellie Scott
Development Editor: Sara Shlaer
Technical Editor: Jon Phillips
Copy Editor: Maryann Steinhart
Editorial Manager: Jodi Jensen
Senior Project Editor: Sara Shlaer
Editorial Assistant: Leslie Saxman
Marketing:
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Composition Services:
Compositor: Wiley Composition Services
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Indexer: Potomac Indexing, LLC
Introduction
There is something special about publishing online using a hosted service like Tumblr, the topic of this book. Today you have so many options when it comes to getting your message out there that it might be hard to pick the right one, but some avenues are definitely better choices than others.
Tumblr is a great choice for a publishing platform, and one of the more interesting publishing solutions as well. Contrary to popular belief, Tumblr is not solely for traditional blogging. You can use the strengths of the platform for so much more.
Despite having a low entrance barrier and being so simple to work with, Tumblr offers tremendous possibilities. In a way, Tumblr is to online publishing what the compact camera was for photography: just point and shoot and there you go published!
I love that. And I bet you will too.
This book will teach you all you need to get started publishing on Tumblr, from signing up to creating all types of posts. You'll learn how to tie into the Tumblr community and how to link your Tumblr site to other social networks. The book goes beyond the basics, showing you how to use Tumblr for non-blogging purposes such as marketing or small business sites. And if you have some basic knowledge of HTML and CSS (or are willing to learn a bit about them), you can learn how to edit existing Tumblr themes and create new ones.
Tackling Tumblr is divided into four parts.
Part I: Introducing Tumblr
In the first part of the book you'll learn what Tumblr is and how you can use it. You'll set up your first Tumblr site, post your first few posts, and learn about the various types of posts and how to pick the right theme.
Part II: Connecting with Tumblr
Tumblr is so much more than just publishing content. In Part II you'll learn about the Tumblr community and its offerings. You'll also take a look at how you can spread the word to other social networks such as Facebook and Twitter.
Part III: Advanced Tumbling
Part III kicks it up a notch with more advanced features, such as adding comments to Tumblr sites. You'll also take a more in-depth look at how you can use Tumblr beyond blogging.
Part IV: Tumblr Theming
In Part IV you'll learn more about Tumblr themes, from how to edit existing themes to actually building a brand new one from scratch. If you know a bit of HTML and CSS, you'll be modifying or perhaps even creating your own theme after finishing the last chapters of the book.
Keep in Touch
I can't wait to see what you'll create with Tumblr. In fact, why don't you tell me? You can find me on these fine sites and social networks:
http://tdhftw.tumblr.com My less-than-serious Tumblr blog
http://twitter.com/tdhedengren Follow and tweet me on Twitter
http://fb.com/tdhftw Keep up with my writing from my Facebook fan page
http://tdh.me I have a regular website as well
Top these off by keeping an eye on http://tackling.tumblr.com , where the Tackling theme lives and breathes. I'd like to hear from users of the theme, so don't be shy, get in touch.
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