Michelle Bowden - How to Persuade: The Skills You Need to Get What You Want

1. Chapter 5
2. Chapter 6
3. Chapter 8

1. Chapter 3
2. Chapter 5

Michelle Bowden is a legend! We unleashed Michelle and her boundless energy and winning formulas on our top performers and the results have been outstanding. This book is the detail from her winning keynote presentation and it will transform your persuasiveness and change your life for the better.

Tony Bongiorno
Owner and Director,
Bongiorno Financial Services

Michelle is so special. She is incredibly passionate about each and every one of my team winning and shell stop at nothing to help us achieve our persuasive goals. Her life-changing formulas stay with you for the long term and can be used in all parts of your life. I highly recommend Michelle to you.

Gustav Arianto
CEO, Pierlite ANZ

I loved it! Michelle's workshop on persuasion was very comprehensive and engaging! Lots of great structure and content that will help our people persuade more effectively. Michelle is an awesome facilitator!

Marika Tetere
Medical Director, Boehringer Ingelheim

Michelle helped each pitch member in our large bid team to refine their story, simplify their slide deck, enhance their delivery style and refine their answers to tough questions. Then she helped us in the rehearsal stage to ensure that there was a synergy between the presenters. Our Executive felt that all the presentations went extremely well, and the team did an excellent job. This was in large part due to Michelle's clever formulas, guidance and support.

Felicity Williams-Lovegrove
Regional Head of BidsAPAC

Michelle's pitch coaching sessions had a massive impact and influence on our presenters. I could see they worked hard to prepare and present diligently to their customers using the Persuasion Blueprint process.

Vijayakumar (Vijay) Ekambaram
Sub ISU HeadBanking,
Financial Services and Insurance,
TATA Consultancy Services

Everyone needs Michelles wonderful models and formulas. My team and I have been working with Michelle for years to shape compelling presentations that achieve excellent results. Her approach is practical, memorable and builds incredible confidenceno matter your current persuasive skill level.

Professor Evonne Miller
QUT Design Lab,
Queensland University of Technology

Learning from Michelle was the first step toward running my own successful business! I have been using the skills Michelle teaches to present a persuasive argument, win business, and present training since I attended her workshop while working in the pharmaceutical industry in 2005decades ago! If you are serious about being more persuasive, I recommend How to Persuade. Michelles insights and teaching will have a huge impact on you, no matter your industry, current skill level or seniority.

Roz Lindsay
Managing Director, Engaging Potential

I worked with Michelle years ago and still use the tips and techniques she taught me to this day. Her clever formulas help me whenever I need to pitch an idea or persuade someone. Her work is highly recommended.

Marisa Laria
Marketing & Communications Manager, Revlon

MICHELLE BOWDEN

Best-selling author of How to Present

First published in 2022 by John Wiley & Sons Australia, Ltd

42 McDougall St, Milton Qld 4064
Office also in Melbourne

John Wiley & Sons Australia, Ltd 2022

The moral rights of the author have been asserted.

ISBN: 978-1-119-89187-1

All rights reserved. Except as permitted under the Australian Copyright Act 1968 (for example, a fair dealing for the purposes of study, research, criticism or review), no part of this book may be reproduced, stored in a retrieval system, communicated or transmitted in any form or by any means without prior written permission. All inquiries should be made to the publisher at the address above.

Cover design by Wiley
Author photo: Tim Pascoe

Disclaimer
The material in this publication is of the nature of general comment only, and does not represent professional advice. It is not intended to provide specific guidance for particular circumstances and it should not be relied on as the basis for any decision to take action or not take action on any matter which it covers. Readers should obtain professional advice where appropriate, before making any such decision. To the maximum extent permitted by law, the author and publisher disclaim all responsibility and liability to any person, arising directly or indirectly from any person taking or not taking action based on the information in this publication.

I dedicate this book to my best human, Ian Bowden (the very Wise Owl), and to my three beautiful and clever daughters, who inspire me to keep opening my mind to the world and its opportunities.

Michelle Bowden is an authority on persuasive presenting in business. Michelles name is such a synonym in corporate Australia for presentation skills that people dont say, Im going to persuasive presentation skills training, they say, Im going to Michelle Bowden!

She is the bestselling, internationally published author of:

• How to Present: The ultimate guide to presenting your ideas and influencing people using techniques that actually work (Wiley)
• Don't Picture Me Naked
• Exceptional Presentation Design
• STOP! Your PowerPoint is killing me!
• Confident Speaking Vocals
• How to Present: Presentation Skills Tips from the Masters

Michelle is also:

• multimillion-dollar pitch and capital-raising coach to executives across industry
• editor of How to Present magazine and producer of Michelle Bowden TV
• creator of the Persuasion Smart Profile, a psychometric assessment that reports on your persuasive strengths and weaknesses in business
• Certified Speaking Professional, the highest designation for speakers in the world; Michelle's keynote presentations educate her audiences on the theory and practice of persuasive communication at work and at home.

Michelle has delivered her two-day Persuasive Presentation Skills Masterclass more than 950 times for over 12000 people over the past two decades.

Michelle conducts public and in-house Persuasive Presentation Skills Masterclasses for employees from all levels, across all industries. She is renowned for achieving results through learning and laughter. She is an expert, generous and passionate adult educator with the highest standards in relation to behavioural change. Her keynotes, workshops and courses are based on the idea that interaction, high energy and fun, combined with proven theory, create results for your business. Michelle's passion is to see people performing at their best. It's time you worked with Michelle so you can speak up and influence people!