CMB Leslie Bilderback - The Complete Idiots Guide to Snack Cakes

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Table of Contents

Peanut Butter Cupcakes

Strawberry Shortcake Cupcakes

Tropical Crumb Cake

This book is dedicated to my favorite snackers, Bill, Emma, and Claire. Eat an apple from time to time, will ya!

Introduction

Youre hungry. You have a sweet tooth. You have company coming. You need to contribute to a bake sale. You want to impress that cutie down the hall. But you have little time, little patience, and even less skill. Where will you turn?

Snack cakes to the rescue!

These desserts are the staples of bake sales, church socials, picnic lunches, and after-school snacks. Within this category are hundreds of recipes in every flavor imaginable. The one thing they all have in common is simplicity. You dont need fancy equipment or decorating skills. You dont need a culinary degree or a subscription to Gourmet magazine. All you need is some basic ingredients and about an hour.

These cakes are designed to please everyoneespecially the baker. Even if you have never baked in your life, youll be able to pull off a snack cake. And once you start, youll be hookedbecause everybody loves cakeand by association, everyone will love you, too!

Snack History

When most people hear the phrase snack cake, they immediately think of one thing: the Twinkie. This twentieth-century icon of junk food has been the king of snack cakes since its creation in the 1930s. An inventive baker created the product to utilize strawberry shortcake equipment that lay dormant when strawberries were out of season. The Twinkie was originally filled with banana cream but was replaced with vanilla when bananas were rationed during World War II. Reintroduced in recent years, Banana Twinkies are enjoying a resurgence of popularity. Legend has it that the name was inspired by an ad for Twinkle-Toe Shoes.

While it is certainly the most recognizable, the Twinkie does not stand alone in the land of snack cakes. The Moon Pie was created even earlier to fulfill the lunch-box needs of construction workers at the turn of the twentieth century.

The first Little Debbie cake, an oatmeal cookie sandwiched with cream filling called an Oatmeal Pie, hit the scene in the 1960s. The name and logo image was inspired by the founders four-year-old granddaughter, her play clothes, and her favorite straw hat.

In 1937, the founder of the Interstate Bakery Corporation introduced cakes good enough to serve in the White House and dubbed them Dolly Madison. The first lady, wife of President James Madison, was well known as a domestic goddess. Her name has a long association with everything for the home, including linens, dinnerware, jewelry, tobacco, and a variety of foods. She was the original hostess with the mostest and served as our nations social matron. You could call her the original Martha Stewart. Original advertising for the Dolly Madison Bakery brand included images of a prim and proper nineteenth-century woman caring for her home.

When women started to work outside the home, Dolly Madison Bakery decided to change their target. Individual cakes, including Zingers, Gems, and Fruit Pies, were marketed to kids with the help of Charles Schultzs Peanuts comic strip. Dolly Madison became a major sponsor of the Peanuts television specials and quickly became a household name. Each product had a different character on its wrapper, and their individual wrapping made them perfect for lunch boxes. Charlie Brown preached the back-to-school message, School time is snack time.

Here, with Peanuts and lunch boxes, lies the key to our love of the snack cake. They are permanently linked in our sensory memory with the joys of childhood. For so many of us, these cakes are not merely junk food. They are heartwarming comfort food.

A Better Hostess

Sadly, today we also recognize the lack of nutritional benefits of these products. Their shelf lives are the stuff of urban legend, and knowing what goes in them to prolong their shelf lives is enough to make you lose your appetite.

Individual cellophane wrappers lulled our nation into a false sense of security. Small, personal servings allude to portion control. Sure, theyre indulgent. But theyre small. Besides, we all know that just one wont hurt.

The result? Snack cakes are no-nos. They are the epitome of empty calories. These delightful creations, once the liberator of busy moms, are now relegated to convenience stores and gas stations in easy reach of late-night munchersproviding the finishing touch to a repast of nachos and slushies. Any self-respecting mother knows to hide the snack cakes at the bottom of the shopping cart lest she run into the vegetarian-yoga instructor-PTA president at the market.

Nutritional knowledge and a health-conscious society have sent the snack cake into hiding.

The solution: homemade.

There is no need to give up snack cakes entirely. They can absolutely become a part of your familys comfort food repertoireand your own culinary legacywhen you bake them yourself.

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