Miller Stephan - Piwik Web Analytics Essentials
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A complete guide to tracking visitors on your websites, e-commerce shopping carts, and apps using Piwik Web Analytics
- Track customers on your websites and apps and improve conversion rates right away
- Customize your tracking for every application and situation
- Embed Piwiks tracking capabilities in other applications
In Detail
Without web analytics, you are blind on the internet. In order to improve conversions and revenue on your web- site, you need to know what is going on. Piwik gives you this data and unlike Google Analytics, gives you total control over its usage. Unlike Google analytics where the data can be read by Google, Piwik maintains complete confidentiality of your website data. By harnessing the power of your tracked data, you can raise the conversion rates on your website to new heights.
Piwik Web Analytics Essentials will show you how to install Piwik Open Source Analytics and have you tracking your websites visitors within an hour after you pick up the book! After that, you will learn how to track custom events and programmatically trigger tracking events. The book continues with ecommerce tracking and advanced Piwik API usage.
This book will take you from installing Piwik on your web server to writing custom tracking code for your apps.
You will learn goal and event tracking techniques and how to add them to your standard tracking to fine tune your analytics results. Nothing is untrackable using Piwik: ecommerce shopping carts, web apps, phone apps, and more can make use of Piwik tracking capabilities.
Piwik Web Analytics Essentials will walk you through every step with detailed screenshots and plenty of example code.
What will you learn from this book
- Install Piwik on a web server
- Add Piwik tracking to websites
- Customize Piwik JavaScript tracking code
- Track goals and marketing campaigns
- Track events using Piwik
- Track ecommerce sales, lost sales, and conversion rates
- Integrate Piwik with your application
- Customize Piwik to provide your own web analytics service to clients or customers
Approach
Packed with code and the necessary screenshots, this is a step-by-step comprehensive tutorial which will help you learn about Piwik quickly and easily.
Who this book is written for
This book is for everyone ranging from a reader who is new to web analytics to a seasoned coding expert wanting to switch to Piwik from another analytics tool. If you are a newbie, you will learn to install Piwik, install tracking, and customize the JavaScript for their custom needs, as well as why they need to track their visitors. If you are an advanced reader, you will learn to mix JavaScript with PHP, Flash, and other languages in order to write plugins for custom software.
Miller Stephan: author's other books
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Copyright 2012 Packt Publishing
All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior written permission of the publisher, except in the case of brief quotations embedded in critical articles or reviews.
Every effort has been made in the preparation of this book to ensure the accuracy of the information presented. However, the information contained in this book is sold without warranty, either express or implied. Neither the author, nor Packt Publishing, and its dealers and distributors will be held liable for any damages caused or alleged to be caused directly or indirectly by this book.
Packt Publishing has endeavored to provide trademark information about all of the companies and products mentioned in this book by the appropriate use of capitals. However, Packt Publishing cannot guarantee the accuracy of this information.
First published: October 2012
Production Reference: 1270912
Published by Packt Publishing Ltd.
Livery Place
35 Livery Street
Birmingham B3 2PB, UK.
ISBN 978-1-84951-848-2
www.packtpub.com
Cover Image by Avishek Roy (<>)
Author
Stephan A. Miller
Reviewers
Amir Shaked
Adrian Speyer
Deepak Vohra
Acquisition Editor
Usha Iyer
Lead Technical Editor
Kedar Bhat
Technical Editors
Farhaan Shaikh
Jalasha D'costa
Veronica Fernandes
Copy Editors
Aditya Nair
Alfida Paiva
Project Coordinator
Yashodhan Dere
Proofreader
Maria Gould
Indexer
Hemangini Bari
Production Coordinators
Nilesh R. Mohite
Manu Joseph
Cover Work
Nilesh R. Mohite
Stephan A. Miller is a web and app developer, SEO expert, and blogger who lives in Kansas City, Missouri. He was head developer at All About Doors and Windows in Kansas City for six years and was a freelance developer and SEO expert for eight years.
In his career, he has worked with Wordpress, Drupal, Magento, osCommerce, ZenCart, and many other online applications, as well as developing sites from scratch in PHP and MySQL or using the Lithium PHP framework. But this is not all. Because his business was at times a one man show, he knows Linux, Apache, and Nginx well and has developed desktop applications in Python where PHP just won't work. He also knows search engine optimization techniques, web analytics software, and search engine marketing which he uses to promote his own handful of sites. He blogs semi-regularly at http://www.stephanmiller.com about his work.
I would like to thank Usha Iyer for contacting me with the idea for this book; Matthieu Aubry, the Project Leader at Piwik.org, for providing input on the book and the necessary screenshots I was missing and helping me with the Piwik Zen Cart plugin; Maarten Vonz for contributing and working with me on the open source project for the Piwik Zen Cart plugin; and Ruud Hein of Search Engine People, who published a post on Piwik for me. I would also like to thank all of my technical reviewers for making sure the book turned out as well as it did.
Amir Shaked is an R&D manager by day and software developer by night. He is proficient in several technologies, such as C#, WPF, PHP, Python, Java Script, Data Systems, Networks, and more.
In recent years, he has been working on several open source projects for Windows (including eLibrary: openelibrary.org), Android, and web applications. Through his work on open source and websites he discovered Piwik, and has since used, tweaked, and customized it for several projects.
He blogs on his website amirshk.com on various technical issues.
Deepak Vohra is a consultant and a principal member of the NuBean.com software company. He is a Sun Certified Java Programmer and Web Component Developer, and has worked in the fields of XML and Java programming and J2EE for over five years. He is the co-author of Pro XML Development with Java Technology , Apress and was the technical reviewer for WebLogic: The Definitive Guide , O'Reilly . He was also the technical reviewer for Ruby Programming for the Absolute Beginner , Thomson Course Technology PTR , and the technical editor for Prototype and Scriptaculous in Action , Manning Publications . He is also the author of JDBC 4.0 and Oracle JDeveloper for J2EE Development , Packt Publishing , Processing XML documents with Oracle JDeveloper 11g, Packt Publishing , and EJB 3.0 Database Persistence with Oracle Fusion Middleware 11g, Packt Publishing .
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I dedicate this book to my best friend Erin, who convinced me that I should write this book and for putting up with me while I did, and to my kidsJared and Maddiewho I hope find even bigger dreams come true for them in their lives
Web analytics is a necessity if you have a website. More and more websites are being constructed. Small niches have hundreds of competing sites. And those sites that won't listen to what their traffic is telling them will soon disappear or be buried in the search results under sites that do pay attention to their traffic. And that is why anyone who has any type of website needs web analytics software such as Piwik to help them hear what their visitors are saying.
Web analytics began as simple log parsing to determine how many hits a website would get in a day, and has evolved into a complex science that can give you minute details on the people and bots that visit your site. And while there are many third-party, open source solutions for tracking and analyzing your web traffic, Piwik stands at the forefront as the open source alternative to Google analytics.
Unlike third-party solutions, Piwik gives you total control of your code, the server it runs on, and the privacy settings of your tracking. Piwik can be downloaded and installed on your server in five minutes for free and Piwik has the same advanced features as other third-party analytics services.
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