Rob Sanders - 42 Rules for Applying Google Analytics. A practical guide for understanding web traffic, visitors and analytics so you...

By Rob Sanders

Foreword by Michael B. Lehmann

E-mail: info@superstarpress.com
20660 Stevens Creek Blvd., Suite 210
Cupertino, CA 95014

Copyright 2012 by Rob Sanders

All rights reserved. No part of this book shall be reproduced, stored in a retrieval system, or transmitted by any means electronic, mechanical, photocopying, recording, or otherwise without written permission from the publisher.

Published by Super Star Press, a Happy About imprint 20660 Stevens Creek Blvd., Suite 210, Cupertino, CA 95014

http://42rules.com

First Printing: March 2012

Paperback ISBN: 978-1-60773-040-8 (1-60773-040-5)
eBook ISBN: 978-1-60773-041-5 (1-60773-041-3)
Place of Publication: Silicon Valley, California, USA
Library of Congress Number: 2011940278

Trademarks

All terms mentioned in this book that are known to be trademarks or service marks have been appropriately capitalized. Happy About, nor any of its imprints, cannot attest to the accuracy of this information. Use of a term in this book should not be regarded as affecting the validity of any trademark or service mark.

Warning and Disclaimer

Every effort has been made to make this book as complete and as accurate as possible. The information provided is on an as is basis. The author(s), publisher, and its agents assume no responsibility for errors or omissions nor assume liability or responsibility to any person or entity with respect to any loss or damages arising from the use of information contained herein.

Praise For This Book!

Rob Sanders has helped me to analyze and manage successful campaigns for clients from Fortune 500 companies to non-profits. In this book, he gives step by step, no-nonsense advice so you can do the same for your business, using Google Analytics. Read it and learn!

Cathy Clifton, Brix Direct, E-Commerce Consulting

Rob does an outstanding job of outlining the rules and methodology used by Google Analytics and presents a plausible plan for maximizing the marketing potential of this important tool.

Robert Wucher, Principle, Wucher & Associates

42 Rules for Applying Google Analytics is a great resource for anyone interested in learning how to use, or make better use of, Google Analytics.

Seth Rosenberg, Senior Vice President, Sales & Marketing, Equity LifeStyle Properties

Robs 42 Rules are invaluable for gaining an understanding of all the moving pieces within Google Analytics. This is a must read for anyone who intends to tackle the task of growing their organization online. Even those who intend to use an SEO consultant will see value as they will be able to ask the right questions and talk the talk with their consultant.

Thomas Lyle, CEO, Frontdesk Anywhere Inc

Dedication

To my wife, Kathy, for showing me what patience and professionalism is all about.

To my employees at RSO Consulting for their support, assistance, feedback, and enthusiasm.

To my clientele that waited, waited, and waited some more for the book to finally be published after months of anticipation.

Finally, to my editor, Laura Lowell, who patiently worked with me throughout the entire process without giving up hope that I would indeed go to print.

Acknowledgments

A number of people contributed to this book. It would be impossible to list every name and acknowledge everyone Ive worked with over the past few years. I am grateful for their time and energy, experiences, and insights as it has influenced my perceptions of Google Analytics.

I would like to thank the following people who provided support, feedback, ideas, quotes, and tidbits of information: Kiana Sharifi, Cathy Clifton, Thomas Lyle, Marina Quilez, Dew Chinsakchai, and John Little. Without their input, the book would not be what it is.

My mother said to me, If you are a soldier, you will become a general. If you are a monk, you will become the Pope. Instead, I was a painter, and became Picasso.

Pablo Picasso