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Ian Pickering - Writing for News Media: The Storyteller’s Craft

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Book:
Writing for News Media: The Storyteller’s Craft
Author:
Ian Pickering
Publisher:
Routledge
Genre:
Books / Home and family
Year:
2017
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Writing for News Media is a down-to-earth guide on how to write news stories for online, print and broadcast audiences. It celebrates the craft of storytelling, arguing for its continued importance in a modern newsroom. With dynamism and humour, Ian Pickering, a journalist with 30 years experience, offers readers practical advice on being a news journalist, with step-by-step guidance on creating a great story and writing the perfect news copy.

Chapters include:

extracts from published news articles to help illustrate the dos and donts of storytelling;
the ten golden rules for structuring and putting together a successful news article, including Nail the intro, Let it flow and Keep it simple;
instruction on writing stories for different specialist subjects, including politics, court cases, economics, funnies and celebrity;
help for readers on how to write for broadcast news;
tips on how to write headlines, how to use pictures, how to make the most of quotations and how to avoid common style and grammar mistakes;
glossaries covering a range of different aspects of news journalism, including types of news story, online and data journalism, typesetting and broadcasting.

This is an instructive and insightful manual which champions brilliant storytelling and writing with flair. It introduces a set of key creative and analytical techniques that will help students of journalism and young professionals hone and refi ne their story-writing skills.

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Writing for News Media

Writing for News Media is a down-to-earth guide on how to write news stories for online, print and broadcast audiences. It celebrates the craft of storytelling, arguing for its continued importance in a modern newsroom. With dynamism and humour, Ian Pickering, a journalist with 30 years experience, offers readers practical advice on being a news journalist, with step-by-step guidance on creating a great story and writing the perfect news copy.

Chapters include:

extracts from published news articles to help illustrate the dos and donts of storytelling;
the ten golden rules for structuring and putting together a successful news article, including Nail the intro, Let it flow and Keep it simple;
instruction on writing stories for different specialist subjects, including politics, court cases, economics, funnies and celebrity;
help for readers on how to write for broadcast news;
tips on how to write headlines, how to use pictures, how to make the most of quotations and how to avoid common style and grammar mistakes;
glossaries covering a range of different aspects of news journalism, such as types of news story, online and data journalism, typesetting and broadcasting.

Ian Pickering has spent more than 30 years as a journalist, working on print and digital publications in regional and national news organisations. He has trained and mentored many young journalists and is still learning himself.

From raw trainees through to the most experienced journalists, this is an essential handbook for any writer. Writing for News Media has been created by someone who clearly loves words and knows the importance of using them correctly for effective storytelling.

Dave Morgan, Head of Copy and Style, The Sun, UK

Writing for News Media

The Storytellers Craft

Ian Pickering

First published 2018

by Routledge

2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN

and by Routledge

711 Third Avenue, New York, NY 10017

Routledge is an imprint of the Taylor & Francis Group, an informa business

2018 Ian Pickering

The right of Ian Pickering to be identified as author of this work has been asserted by him in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988.

All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers.

Trademark notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe.

British Library Cataloguing-in-Publication Data
A catalogue record for this book is available from the British Library

Library of Congress Cataloging-in-Publication Data
A catalog record for this book has been requested

ISBN: 978-1-138-65584-3 (hbk)

ISBN: 978-1-138-65587-4 (pbk)

ISBN: 978-1-315-62226-2 (ebk)

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by Apex CoVantage, LLC

Contents

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Table

Much has been written and said about the supposed decline of journalism in the digital age. Most of it from claims of sloppiness to trivialisation to fake news is dispiriting poppycock. Yes, some of the rules have been rewritten and traditional publishing models are under threat but we now have unlimited scope and unprecedented access to bigger and bigger audiences. The publics appetite for news is not diminished; its ravenous. These are exciting times.

What may have faltered in the mad technological scramble of the past decade or so is an emphasis on storytelling. We have wandered into a dazzling world of special effects, where the visuals are sometimes stripping away the humanity and brilliant writing exists in pockets rather than as a norm.

But as Star Wars director George Lucas once observed: A special effect is a tool, a means of telling a story. A special effect without a story is a pretty boring thing.

This book aims to redress that balance. It contains numerous examples of recent news writing; in some cases, their inclusion does not flatter. It is not meant to insult or excoriate any writer or publication, merely to illustrate. Todays journalists work under great pressure, often starved of resources and support and without sub-editors and others to polish and perfect. And so I am guilty of perpetuating a culture in journalism that the 999 things someone does well are overlooked while the one thing that goes wrong is noticed and smugly commented upon. I apologise.

There are many people to thank for their help in preparing this book. For their insights and advice, I am grateful to Andy Hughes, Chris Stewart, Steph Scanwen, Lindsay Eastwood, Richard Horsman, Andrew Knight, Ian Jones, Nick Petche, Simon Garner, Martin Ashplant, Hugh Bateson, Andrew Miller, Bret Painter and Dave Monk. Enormous thanks also go to my brilliant proofreaders, Mark Dorman, James Cadman, Emma Clipp and John Corney. Also love and gratitude goes to my wife, Sally, for her forbearing, support and endless cups of tea.

Ask a roomful of aspiring news journalists what they do for a living and there is rarely accord.

Most will offer a job title, such as reporter, aggregator, trainee, news writer, content provider, news specialist, even video news writer or data journalist. It might even come with a word in brackets afterwards.

They say they want to inform, to educate, to investigate, to aggregate, to sift, to decipher and explain, to curate, to publish.

The high-minded might aspire to be seekers of truth, to shed light on or to hold to account those in authority.

For others, it is the chance to be at the heart of current affairs, to travel or just to meet fascinating people. Others say it is writing about a hobby or passion, such as sport, fashion or theatre, and getting paid for it.

Almost all will say they love what they do: they get a buzz from being in a newsroom and the access they are given to an audience for their work.

They are all right.

You, the storyteller

Few, however, will get right to the heart of the matter. Their focus the one that applies as much to the grizzliest of war correspondents in far-flung trouble spots as it does to the parish pump reporter rounding up the results from a village flower show should be the same.

They are there to tell stories.

It doesnt matter how they do it. In the columns of a local newspaper or a celebrity gossip magazine, on a website dedicated to shove hapenny or a TV broadcast seen by millions, they are all there to perform one function.

They are storytellers. Their mantra should be:

The long tradition of storytelling News is a fast-paced churning uncertain - photo 2

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