Paula M. Poindexter - Women, Men and News: Divided and Disconnected in the News Media Landscape

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Women, Men, and News

This volume focuses on the news consumption gap between the sexes from the perspective of media consumersnewspaper and magazine readers, television and cable news viewers, and radio news listeners. It helps readers understand the issues, including the complexities, subtleties, and assumptions in todays news media landscape. Experts on the complex issues in the present news media landscape contribute their voices, exploring the news consumption sex divide from diverse perspectives, including young adults, feminists, women of color, and women around the globe.

Women, Men, and News has many insights to offer scholars, researchers, and graduate students in journalism and communication; media literacy; womens and gender studies; and related areas. Professionals in the news industry will also find this volume to be enlightening reading.

Paula Poindexter, a journalism professor at the University of Texas at Austin, has worked on the editorial and business sides of the news media. Formerly a manager and executive at the Los Angeles Times, Poindexter also worked as a reporter and producer at the NBC-affiliate TV station in Houston. Her primary research focus is the audience for news.

Sharon Meraz, who has worked in information technology for seven years, joined the faculty of the University of Illinois, Chicagos Department of Communication, in January 2008, where she teaches new media classes. Her research interests include blogging, mobile technologies, social media applications, and citizen political engagement.

Amy Schmitz Weiss, a doctoral candidate in journalism at the University of Texas at Austin who co-founded her colleges online newspaper, previously worked at Chicago Tribune Online, Indianapolis Star News Online, and several Chicago Internet firms. Multimedia journalism is her research interest.

LEAS COMMUNICATION SERIES

Jennings Bryant/Dolf Zillmann, General Editors

Selected titles in Journalism (Maxwell McCombs, Advisory Editor) include:

Conrad

The Business of Sports: A Primer for Journalists

Friedman/Dunwoody/Rogers

Communicating Uncertainty: Media Coverage of News and Controversial Science

Garrison

Professional Feature Writing, Fourth Edition

Iorio

Taking It to the Streets: Qualitative Research in Journalism

Li

Internet Newspapers: The Making of a Mainstream Medium

Merrill/Gade/Blevens

Twilight of Press Freedom: The Rise of Peoples Journalism

Merritt/McCombs

The Two Ws of Journalism: The Why and What of Public Affairs Reporting

Roush

Show Me the Money: Writing Business and Economics Stories for Mass Communication

Salwen/Garrison/Driscoll

Online News and the Public

Titchener

Reviewing the Arts, Third Edition

Women, Men, and News

Divided and Disconnected in the News Media Landscape

Edited by
Paula Poindexter, Sharon Meraz, and Amy Schmitz Weiss

First published 2008
by Routledge
270 Madison Ave, New York, NY 10016

Simultaneously published in the UK
by Routledge
2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN

Routledge is an imprint of the Taylor & Francis Group, an informa business

This edition published in the Taylor & Francis e-Library, 2009.

To purchase your own copy of this or any of Taylor & Francis or Routledges collection of thousands of eBooks please go to www.eBookstore.tandf.co.uk.

2008 Taylor & Francis

All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers.

Trademark Notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe.

Library of Congress Cataloging in Publication Data
Poindexter, Paula Maurie.
Women, men, and news: divided and disconnected in the news media landscape/ by Paula Poindexter, Sharon Meraz, and Amy Schmitz Weiss.
p. cm.(LEAs communication series)
Includes index.
I. Women and journalism. 2. Women in journalism. I. Meraz, Sharon. II. Weiss, Amy Schmitz. III. Title.
PN4784.W7P65 2008
070.1082dc22 2007026839

ISBN 0-203-87727-6 Master e-book ISBN

ISBN10:0-8058-6101-7 (hbk)
ISBN10:0-8058-6102-5 (pbk)
ISBN10:1-4106-1453-0 (ebk)
ISBN13:978-0-8058-6101-3 (hbk)
ISBN13:978-0-8058-6102-0 (pbk)
ISBN13:978-1-4106-1453-7 (ebk)

To the memory of my father, Dr. Alfred N. Poindexter, Jr.; to my students and Millennial Generation daughter who inspired many of the ideas in Women, Men, and News.

Paula Poindexter

To my husband Cesar Meraz for his patience, love, and encouragement during the writing of this book.

Sharon Meraz

My deepest gratitude goes to my family, friends, and colleagues who provided me with the support and encouragement over the years to pursue my dreams in journalism and academia.

Amy Schmitz Weiss

Illustrations

Figure

News user types connection to news

Factors and forces influencing the relationship between individuals and news consumption

Attitudes and dimensions of the news-centered object

Factors impacting socialization and technology adoption

Daily news activity by gender between 1995 and 2006

Women bloggers in the top 40 blog ranking between 2003 and 2005

Taxonomy of newsroom blogging initiatives

Table

A comparison of media use by sex

Taxonomy of news user types

Daily life without news

Reasons for not reading newspapers: comparing twentieth- and twenty-first-century avoidances

A comparison of reasons women and men avoid reading news on the Internet

A typology of news avoidances

What newspaper readers and news avoiders say about the statement: I am often too busy to keep up with the news

News perceptions, interests, and expectations: a comparison of women and men newspaper avoiders

A comparison of news perceptions, interests, and expectations of women who regularly read and avoid newspapers

Media activities for three generations of teenagers: baby boomers (First Wave and Second Wave), Generation X, and Millennials

How Millennial teens are really spending their time on the Internet

Log of Internet activity of a girl and boy

Alexs and Johns news media consumption

Media and technology Alex and John would miss if not available

Percentage by title in executive tally in 2003, 2006

2005 TV positions by gender

Female versus male sources, percent of all stories

Gender of private citizen and spokesperson-expert sources

Top 20 US blogs in Technorati and the Truth Laid Bear aggregators

A blueprint for increasing news consumers among todays women and the next generation

Preface

Fifty years from now when historians write about news during the time period we live in today, we hope their historical assessment will include answers to the following questions: Did newspapers re-connect with women and close the news consumption divide? Did traditional news media succeed in attracting the attention of the Millennial Generation? Did print, broadcast, cable, and Internet-based news as well as society at large strengthen the belief that being informed is vital in a democratic society?

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