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Kenton T. Wilkinson - Spanish-Language Television in the United States

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Kenton T. Wilkinson
Spanish-Language Television in the United States

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Spanish-Language Television in the United States
This is an essential book for those interested in understanding the history and resounding success of Spanish-language TV in the U.S.
Alejandro Alvarado, Florida International University, USA
Since its introduction in the early 1960s, Spanish-language television in the United States has grown in step with the Hispanic population. Industry and demographic projections forecast rising influence through the 21st century. This book traces U.S. Spanish-language televisions development from the 1960s to 2013, illustrating how business, regulation, politics, demographics and technological change have interwoven during a half century of remarkable change for electronic media.
Spanish-language media play key social, political and economic roles in U.S. society, connecting many Hispanics to their cultures of origin, each other, and broader U.S. society. Yet despite the populations increasing impact on U.S. culture, in elections and through an estimated $1.3 trillion in spending power in 2014, this is the first comprehensive academic source dedicated to the medium and its history. The book combines information drawn from the business press and trade journals with industry reports and academic research to provide a balanced perspective on the origins, maturation and accelerated growth of a significant ethnic-oriented medium.
Kenton T. Wilkinson is Regents Professor and director of the Thomas Jay Harris Institute for Hispanic and International Communication in the College of Media & Communication at Texas Tech University, USA.
Routledge Research in Cultural and Media Studies
For more titles in the series, please visit www.routledge.com.
46 Moral Panics, Social Fears, and the Media
Historical Perspectives
Edited by Sin Nicholas and Tom OMalley
47 De-convergence in Global Media Industries
Dal Yong Jin
48 Performing Memory in Art and Popular Culture
Edited by Liedeke Plate and Anneke Smelik
49 Reading Beyond the Book
The Social Practices of Contemporary Literary Culture
Danielle Fuller and DeNel Rehberg Sedo
50 A Social History of Contemporary Democratic Media
Jesse Drew
51 Digital Media Sport
Technology, Power and Culture in the Network Society
Edited by Brett Hutchins and David Rowe
52 Barthes Mythologies Today
Readings of Contemporary Culture
Edited by Pete Bennett and Julian McDougall
53 Beauty, Violence, Representation
Edited by Lisa A. Dickson and Maryna Romanets
54 Public Media Management for the Twenty-First Century
Creativity, Innovation, and Interaction
Edited by Micha Gowacki and Lizzie Jackson
55 Transnational Horror Across Visual Media
Fragmented Bodies
Edited by Dana Och and Kirsten Strayer
56 International Perspectives on Chicana/o Studies
This World is My Place
Edited by Catherine Leen and Niamh Thornton
57 Comics and the Senses
A Multisensory Approach to Comics and Graphic Novels
Ian Hague
58 Popular Culture in Africa
The Episteme of the Everyday
Edited by Stephanie Newell and Onookome Okome
59 Transgender Experience
Place, Ethnicity, and Visibility
Edited by Chantal Zabus and David Coad
60 Radios Digital Dilemma
Broadcasting in the Twenty-First Century
John Nathan Anderson
61 Documentarys Awkward Turn
Cringe Comedy and Media Spectatorship
Jason Middleton
62 Serialization in Popular Culture
Edited by Rob Allen and Thijs van den Berg
63 Gender and Humor
Interdisciplinary and International Perspectives
Edited by Delia Chiaro and Raffaella Baccolini
64 Studies of Video Practices
Video at Work
Edited by Mathias Broth, Eric Laurier, and Lorenza Mondada
65 The Memory of Sound
Preserving the Sonic Past
Sen Street
66 American Representations of Post-Communism
Television, Travel Sites, and Post-Cold War Narratives
Andaluna Borcila
67 Media and the Ecological Crisis
Edited by Richard Maxwell, Jon Raundalen, and Nina Lager Vestberg
68 Representing Multiculturalism in Comics and Graphic Novels
Edited by Carolene Ayaka and Ian Hague
69 Media Independence
Working with Freedom or Working for Free?
Edited by James Bennett and Niki Strange
70 Neuroscience and Media
New Understandings and Representations
Edited by Michael Grabowski
71 American Media and the Memory of World War II
Debra Ramsay
72 International Perspectives on Shojo and Shojo Manga
The Influence of Girl Culture
Edited by Masami Toku
73 The Borders of Subculture
Resistance and the Mainstream
Edited by Alexander Dhoest, Steven Malliet, Barbara Segaert, and Jacques Haers
74 Media Education for a Digital Generation
Edited by Julie Frechette and Rob Williams
75 Spanish-Language Television in the United States
Fifty Years of Development
Kenton T. Wilkinson
First published 2016
by Routledge
711 Third Avenue, New York, NY 10017
and by Routledge
2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN
Routledge is an imprint of the Taylor & Francis Group, an informa business
2016 Taylor & Francis
The right of Kenton T. Wilkinson to be identified as author of this work has been asserted by him in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988.
All rights reserved. No part of this book may be reprinted or reproduced or utilized in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers.
Trademark notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe.
Library of Congress Cataloging in Publication Data
Wilkinson, Kenton T. (Kenton Todd)
Spanish-language television in the United States : fifty years of development / by Kenton T. Wilkinson.
pages cm. (Routledge research in cultural and media studies)
Includes bibliographical references and index.
1. Ethnic television broadcastingUnited States. 2. Hispanic American television viewers. 3. Television broadcastingSocial aspectsUnited States 4. Television broadcastingPolitical aspectsUnited States. I. Title.
PN1992.8.H54W55 2015
791.45'62968073dc23 2015018799
ISBN: 978-1-138-02430-4 (hbk)
ISBN: 978-1-315-77582-1 (ebk)
Typeset in Sabon
by codeMantra
For Carol, Davis and Shanemy world.
Many individuals and organizations have contributed to this books completion since I began researching the topic in 1988. The original suggestion that I explore U.S. Spanish-language television came from Alex Saragoza who became my M.A. thesis advisor at the University of California at Berkeley, and has remained a close friend since. The industrys intriguing international dimensions led me to the Ph.D. program in Radio-Television-Film at the University of Texas at Austin where Emile McAnanys mentoring extended beyond media research to parenthood, ethics, professionalism and other important matters. Also influential in my studies and dissertation work at U.T. Austin were John Downing, Douglas Foley, William Glade, Charles Ramirez Berg, Doug Storey, Sharon Strover and Federico Subervi, who has continued to provide valuable guidance.
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