6 FIGURES IN
12 MONTHS
HOW TO MEET OR SURPASS YOUR REVENUE
GOALS AS A REAL ESTATE AGENT
JEFF DISCHER
BROKER | GRI | ABR | CNE | SFR | SRES | ePRO
BMcTALKS Press
4980 South Alma School Road
Suite 2-493
Chandler, Arizona 85248
Copyright 2021 by Jeff Discher. All rights reserved.
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FIRST EDITION
Library of Congress Control Number: 2021911651
Hardcover: 978-1-953315-10-6
eBook: 978-1-953315-11-3
Cover and interior design by Medlar Publishing Solutions Pvt Ltd., India.
Photographer: Pat Schneider; IG: patcanfilmit
Printed in the United States of America.
DEDICATION
To
my mother for always believing in me
and being my biggest fan no matter what
ACKNOWLEDGMENTS
Ben Biggs for being so persistent with me to start a team
My mentors over the years: Kent Vegdahl, Mike Schiralli, Ken Pecus,
Ashley Lunn, Ron Oster, Thomas Bell, and all my online mentors
who don't even know they are mentoring me
My team for allowing me to coach them to
their first six figures by listening to my coaching
and believing in me enough to stick with it
A NOTE FROM
THE AUTHOR
Why You Should Listen to Me
I wrote this book as a simple guide for the real estate agent who wants to level up their business. I wanted to give a simple blueprint to remove some of the confusion for newer agents and for current agents who want to become successful in real estate as soon as possible. This is not a step-by-step guide detailing each and every step; it's more a guide to the lifestyle of a successful real estate agent with a great business.
Real estate is a way of life more than a career. At its core, it is about living, and you get to create those livable moments for your clients. It consumes you, and you must give into that obsession to surpass six figures in your next twelve months.
It's not just about real estate either; it's also about becoming the best version of yourself in the process. If you want to be a top-performing real estate agent, you must become that person in real life. Act as if you are already a top-performing agent. Read the books that person would read; be as healthy as that type of agent would need to be to have the energy needed to keep up with that level of success.
I'm talking about an intentional lifestyle. The good life. The life you design. Full responsibility for yourself, your actions, and your successes. I've explained everything in the simplest form possible, so no matter where you are in life, you should be able to digest this material and apply it immediately. Use this book as a tool to level up not only at the start of your career but whenever you need to get back on track.
I've trained multiple Rookie of the Years within several real estate brokerages. I know what works in real estate and what doesn't. I've taken multiple agents from zero to $100,000 in their first twelve months of being licensed. It's simple, just not easy. The quicker you can implement what you see in this book, the faster you will get the results.
I am giving you everything I give to my agents who go on to earn $100,000 or more in their first year. Everything and then some of what I used to earn a six-figure income since my first year of selling real estate. It works. If you don't believe me, you can direct message (DM) my agents on Facebook or Instagram and ask them yourself. They're waiting. Better yet, come down to the office and see how we get things done. We love guests. Be ready to have some fun and learn something new.
See you soon,
Jeff Discher, Broker | GRI | ABR | CNE | SFR | SRES | ePRO
INTRODUCTION
Got Your License, Now What?
Y ou're freshly licensed, and you want to start your successful real estate career. You've passed your test, bought some new clothes, joined a brokerage, gotten your business cards, washed your car, and now what? Make a shit ton of money while going to happy hours; fine dining at the trending restaurants; attending real estate caravans with your friends; and sell huge, beautiful estates for millions of dollars while having more free time than you've ever had. We've seen it on TV, and we all know that one friend-of-a-friend who crushes it. They drive the brand-new BMW or Mercedes and always post pics of themselves on vacation, living the life you've always wanted, selling the beautiful homes and condos while having total freedomor so it appears. Let's be real; that can be your life. Unfortunately, that dream existence is reserved for the top 5 to 10 percent of all real estate agents, and for a reason.
Real estate is like any other profession. Typically, it's the Pareto Principle of 80/20, meaning 20 percent of the realtors make 80 percent of the money. In real estate, it's more like the 90/10; 10 percent of the real estate agents make 90 percent of the money. I know attorneys, doctors, business owners, athletes, and many other professionals at both ends of the income scale, and these rules are applicable across the board.
Ever since I could remember, I wanted to know how super successful people got to that position and what separated them from the average. How did they become the best? How did Kobe Bryant become Kobe? How did Elon Musk become Elon Musk? How did Oprah become Oprah?
We want to believe they were born with it or were just lucky. We want to believe that they have something we don't. They grew up with more opportunity, with a better environment. 'There are so many factors that play into becoming successful. Some we can't control, most we can.
Where does it start? It starts with your childhood and parents. How did they live? How did they live before having you? The first seven years of your life were extremely important in your development and growth. Ultimately affecting your future self. Here's the quick version. The first seven years of your life, you are living in Theta State. This is when you learn the easiest and the fastest. Your brain and mind act as a sponge. Starting at age eight, you only experience that easy and fast state of learning twice a day. Once in the morning, while coming out of sleep into awareness, or unconscious to conscious, and the second time is when we go from awake to asleep. We'll go into those two times later. Let's go back to those first seven years.
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