Rosemary Rice McCormick - Marketing Cultural and Heritage Tourism

First published 2011 by Museum Store Association

Published 2016 by Routledge
2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN
711 Third Avenue, New York, NY 10017, USA

Routledge is an imprint of the Taylor & Francis Group, an informa business

Copyright
Marketing Cultural & Heritage Tourism is published by the Museum Store Association, Shop America Alliance LLC and the U.S. Cultural & Heritage Tourism Marketing Council LLC. 2011.

All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from die publishers.

Notice:
Product or coiporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe.

ISBN 13: 978-1-61132-877-6 (pbk)

Chef Poon, Philadelphia

Publishers Note

The Museum Store Association previously published some content included in Marketing Cultural & Heritage Tourism in a series of cultural and heritage tourism white papers and articles for Museum Store magazine and The Cultural Traveler guide from 2007 to 2011, written by Rosemary McCormick and Sheila Armstrong. All content has been updated and reformatted for this book.

The Cultural & Heritage Traveler Study was conducted by Mandala Research in 2009 on behalf of the U.S. Cultural & Heritage Tourism Marketing Council, Shop America Alliance, Museum Store Association, Heritage Travel (a division of the National Trust for Historic Preservation)/Gozaic and other sponsors in partnership with the U.S. Department of Commerce/Office of Travel & Tourism Industries.

About the Author

Rosemary Rice McCormick

Rosemary Rice McCormick serves as president of the Shop America Alliance, the travel trade association she co-founded in 1998, representing hundreds of the nations premier shopping tourism destinations and museum stores. She is the publisher and editor of Shop America magazine, oversees development and marketing of Shop America Tours, and co-produces the annual ONE Travel Conference. Rosemary co-produced the landmark U.S. Cultural & Heritage Tourism Summit in Washington, D.C., in 1995. She is a founder of the U.S. Cultural & Heritage Tourism Marketing Council and co-publisher of The Cultural Traveler guide. Since 1993, Rosemary has directed McCormick Marketing, a strategic consulting firm specializing in global retail development, sponsorship and tourism marketing. Rosemary served as director of marketing for Mall of America, the nations largest enclosed retail and entertainment center, from its groundbreaking through its grand opening, where she was responsible for marketing, tourism, public relations, sponsorship and events. She served as an official delegate at the historic White House Conference on Travel & Tourism and currently serves on the U.S. Travel Association board of directors/executive committee and the Destination & Travel Foundation board of directors. Rosemary lives in the Saint Louis area with her husband and children. She serves as a volunteer docent at the Saint Louis Zoo where she is involved in conservation education. She earned her bachelors degree in marketing management from Mundelein College/Loyola in Chicago.

Marketing Cultural
& Heritage Tourism

A World of Opportunity

Table of Contents

Photo Credits

Front cover (clockwise):
The Huntington Libraiy, Art Collections, and Botanical Gardens, Pasadena, Calif.; Saint Louis Art Museum, Saint Louis, Mo.; Monterey Bay Aquarium, Monterey, Calif; Landscape with Peacock and Peonies window, c. 19001910, Leaded glass, Tiffany Studios, Collection of The Charles Hosmer Morse Museum of American Art, Winter Park, Fla.; Sauder Village, Archbold, Ohio; Pottery Maker by Roy Ritchie/The Henry Ford, Dearborn, Mich.; Chef Joe Randall, Savannah, Ga.

Back cover (left to right):
New Orleans Convention & Visitors Bureau; Greater Philadelphia Tourism Marketing Corporation; Jacob Preston, Potter, Bluffton, S.C.

Interior photos provided by the Museum Store Association and the U.S. Cultural & Heritage Tourism Marketing Council.

by Beverly Barsook

Executive Director, Museum Store Association