Table of Contents
Praise for Why Loyalty Matters
This is a supremely practical book with a profoundly moral message: that the quality of our lives, the productivity of our organizations, and the depth of our relationships are inextricably related. This book should not be used only as a guide for leaders, but as a guide for life.
Joseph Grenny, New York Times Bestselling Co-Author of Influencer: The Power to Change Anything and Crucial Conversations: Tools for Talking When Stakes are High
Why Loyalty Matters is a wonderful, timely book. Reading it can improve your relationships, your work, and actually make you happier.
Tal-Ben Shahar, New York Times Bestselling Author of Happier
Why Loyalty Matters is fun to read, practical to do, and invaluable to your success.
Keith Ferrazzi, New York Times Bestselling Author of Never Eat Alone
The idea of loyalty is much more than a platitude, it is the foundation by which people develop successful businesses and happy lives. Anyone who seeks to cultivate loyal customers, employees, and loved ones should not only read this book, but mark it up as a reference guide.
Adrian Gostick and Chester Elton, New York Times Bestselling Authors of The Carrot Principle
Keiningham and Aksoy have written the definitive book on the what, how, and why of loyalty.
Sonja Lyubomirsky, Bestselling Author of The How of Happiness , and Professor of Psychology at the University of California, Riverside
In good times loyalty is important; in challenging times its essential. Why Loyalty Matters is the best book on loyalty ever written.
Michael Watkins, Bestselling Author of The First 90 Days: Critical Success Strategies for New Leaders at All Levels and Co-founder of Genesis Advisers
Loyalty matters! Its so direct and fundamental that we lose sight of just how important it really is. Keiningham and Aksoy brilliantly illustrate that the key to lasting success and happinessin all parts of life, not just workhinges on our human ability to be loyal. The message of Why Loyalty Matters is timelessand timely.
Stewart Friedman, Bestselling Author of Total Leadership: Be a Better Leader, Have a Richer Life and Professor of Management at the University of Pennsylvanias Wharton School
We are a species for whom meaningful connections to others are essential for our health and happiness. This wonderful book makes the important point that for social connections to be meaningful and to make us happy and healthy, they cannot be fleeting, and that loyalty is a key ingredient of a life lived well.
John Cacioppo, Bestselling Co-Author of Loneliness , Distinguished Professor of Psychology at the University of Chicago, and Past President of the Association for Psychological Science
Loyalty is a key ingredient in creating a high-performance culture. Those leaders, athletes, or coaches who can leverage the power of loyalty have a distinct home field advantage. Why Loyalty Matters is the first playbook of its kind.
David Kasiarz, Senior Vice President, Global Compensation and Benefits, American Express
As the CEO of 2,400 employees ranging from veterans to boomers, Xers to Nexters, it is challenging to understand motivation and engagement. Why Loyalty Matters is a brilliant and thought-provoking book that not only identifies issues, but also provides real-life answers. In a complicated world, it is an excellent resource to utilize with struggling individuals and teams, and I was challenged to consider my own motivations and behaviors that influence my personal happiness and satisfaction.
Britt Berrett, President & CEO, Medical City & Medical City Childrens Hospital, Dallas, TX
What makes the final difference in personal and professional relationships? Loyalty is the difference maker! Tim and Lerzan remind us that personal qualities always transcend the technical!
Bob Beaudine, Bestselling Author of The Power of WHO , and President & CEO of Eastman & Beaudine
Why Loyalty Matters powerfully demonstrates a fundamental truth that we forget all too oftenthat it is indeed good business to be good to one another.
Rita G. McGrath, Professor of Management at Columbia University, Consultant, and Bestselling Co-Author of Discovery-Driven Growth
Why Loyalty Matters provides exceptional insight into the nuances of loyalty, and how to achieve the right kind. This book will be of great interest to all who seek to enhance their well-being through loyalty.
Ajay K. Kohli, Professor of Marketing at the Georgia Institute of Technology, and Editor of the Journal of Marketing
It is a paradox that with increased quality of life, fewer people seem to be truly happy. Contrary to popular thinking, no man is an island! In Why Loyalty Matters , the authors make a brilliant case of linking loyalty to happiness. To improve our individual and collective happiness we need to rethink our caring for other people. The reward is the mutual joy of being included into something big and enriching.
Tor W. Andreassen, Professor and Chair of the Department of Marketing, BI Norwegian School of Management
This is a fun and fascinating book that is almost impossible to put down, and it provides solutions to a critical problem. If you want to be a better friend, spouse, manager, employee, customer, citizen of the worldor if you just want to be happierplease read this book!
Bruce Cooil, Professor of Management, Owen Graduate School of Management, Vanderbilt University
At a time when some corporate executives raked in millions of dollars while laying off many of their most loyal, long-term employeeswith some pundits proclaiming thats just fineits time for a book that spells out exactly Why Loyalty Matters. I hope that every CEO in the world reads this book.
Roland Rust, Distinguished Professor of Marketing, University of Maryland, and Bestselling Author of Customer Equity Management
This book generates insightful information about all types of loyalty and provides compelling arguments for why loyalty is important in all walks of life. A lot of analytical thinking has gone into the writing of this book. A must-read for everyone.
V. Kumar, Distinguished Professor of Marketing, Georgia State University, and Bestselling Author of Managing Customers for Profit
Why Loyalty Matters offers a fascinating analysis of the many facets of loyalty. Anyone interested in enhancing his or her quality of life (and who isnt?) will enjoy reading and benefit immensely from this well-researched, wonderfully crafted, and engaging book.
A. Parsu Parasuraman, Vice Dean of Faculty and Professor of Marketing, University of Miami, and Editor of the Journal of Service Research
This very week, an interviewer for a trade publication asked me, Why should our readers care about loyalty? Tim Keiningham and Lerzan Aksoy deeply and thoroughly answer this oft-asked question in surprising, memorable, and provocative ways. Why Loyalty Matters is one of those rare books that teaches profound business, life, and history lessons simultaneously. Read it and be inspired.
Jill Griffin, Bestselling Author of Taming the Search-and-Switch Customer and Customer Loyalty: How To Earn It, How To Keep It
Why Loyalty Matters looks at loyalty in bold, new ways. By taking both a broad and deep view of loyaltyand how it affects our life, our work, and our societies, Keiningham and Aksoy have provided a promising roadmap for our future. Timely, useful, and fun to read!
Katherine Lemon, Professor of Marketing, Boston College, and Editor of the Journal of Service Research (beginning June 1, 2009)
