Adkison Dustin - IBM Cognos Business Intelligence
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- Book:IBM Cognos Business Intelligence
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Discover the practical approach to BI with IBM Cognos Business Intelligence
- Learn how to better administer your IBM Cognos 10 environment in order to improve productivity and efficiency.
- Empower your business with the latest Business Intelligence (BI) tools.
- Discover advanced tools and knowledge that can greatly improve daily tasks and analysis.
- Explore the new interfaces of IBM Cognos 10.
In Detail
IBM Cognos is Business Intelligence software that enables businesses to fully utilize their maximum potential. It connects people with information from virtually any data source whenever and wherever they need it so that they can make better decisions, faster.
Take the practical, hands-on approach to managing your reporting environment with IBM Cognos Business Intelligence - packed with coverage of all the latest features to truly help you maximize your potential.
With this in-depth practical guide you will learn how to fully utilize IBM Cognos 10 so that your business can make smarter decisions, achieve better results and gain a deeper understanding of your companys data. You will learn about critical topics like Report Studio, Query Studio, Analysis Studio, Security and Administration as well as in-depth coverage of other features like Business Insight, Business Insight Advanced, and Active Reports, which were introduced with IBM Cognos 10.
What will you learn from this book
- Learn comprehensive query and reporting capabilities that will help you to make smarter decisions based on your data.
- Get to grips with analysis in order to help you fully exploit the data that is available to you.
- Discover how to successfully link strategy to your business operations and utilize the latest modern tools for collaboration, building stronger teams and stimulating better decisions.
- Produce real-time, relevant information and discover how statistical analysis can be incorporated into your business reporting.
- Learn convenient methods for delivering Business Intelligence to a wider audience and master the art of high-impact presentation.
Approach
Written as a practical guide, this book will show you how to manage your reporting environment using IBM Cognos 10 and make the most out of BI tools within your business - taking a hands-on approach to stimulate learning and develop your understanding.
Who this book is written for
If you are an IBM Cognos or Business Intelligence developer or consultant, have a basic knowledge of Cognos 10 BI and a good level of understanding of Cognos 8 then this book is for you.
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Copyright 2013 Packt Publishing
All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior written permission of the publisher, except in the case of brief quotations embedded in critical articles or reviews.
Every effort has been made in the preparation of this book to ensure the accuracy of the information presented. However, the information contained in this book is sold without warranty, either express or implied. Neither the author, nor Packt Publishing, and its dealers and distributors will be held liable for any damages caused or alleged to be caused directly or indirectly by this book.
Packt Publishing has endeavored to provide trademark information about all of the companies and products mentioned in this book by the appropriate use of capitals. However, Packt Publishing cannot guarantee the accuracy of this information.
First published: May 2013
Production Reference: 1250413
Published by Packt Publishing Ltd.
Livery Place
35 Livery Street
Birmingham B3 2PB, UK.
ISBN 978-1-84968-356-2
www.packtpub.com
Cover Image by Neha Rajappan (<>)
Author
Dustin Adkison
Reviewers
Brian Green
Andy Rachmiel
Ramin Rahmani
Jeff Wade
Kirk Wiseman
Darshan Donni
Sameer Sheth
Acquisition Editors
Erol Staveley
Edward Gordon
Lead Technical Editor
Mayur Hule
Technical Editors
Sayali Mirajkar
Kaustubh S. Mayekar
Ankita R. Meshram
Copy Editors
Brandt D'Mello
Insiya Morbiwala
Aditya Nair
Alfida Paiva
Project Coordinator
Kranti Berde
Proofreader
Lindsey Thomas
Indexer
Rekha Nair
Production Coordinator
Manu Joseph
Cover Work
Manu Joseph
Analytics is proving to be the key for surfacing important insights into business performance and driving improved business outcomes. Organizations that leverage analytics have been shown to significantly outperform their peers. In 2012, when the IBM Institute for Business Value studied the real-world use of big data, 63 percent of those surveyed indicated that the use of information and analytics is creating a competitive advantage for their organizations. What's more interesting is that this figure reflects a 70 percent increase in just the past two years.
Here's a great example of how one company leveraged analytics to transform their business and improve their bottom line. The Cincinnati Zoo & Botanical Garden wanted to optimize the customer experience for their 1.3 million annual visitors, increase attendance, boost sales, and streamline some of their operational processes. With the IBM Business Analytics software and with expertize of IBM Business Partner BrightStar, they were able to create a more accurate 360-degree view of customer behavior that helped increase new visits by 50,000, save the Zoo over $100,000 per year by optimizing promotions and discounts, and increase food revenues by 25 percent over the previous year. These are impressive results driven by greater insight into their data.
For those organizations looking to embed analytics into the fabric of their business, the question becomes: where do I start? The simple answer is by building your skills. That's where the knowledge from books like this one will help.
This book will help new users of IBM Cognos Business Intelligence to quickly learn the analytics skillsfrom basic usage to advanced authoringto communicate analytics to people across the organization. Those individuals who are upgrading from IBM Cognos Business Intelligence Version 8 will learn more about the new features in this release. This technology is putting more power in the hands of users throughout the organization to create their own reports and do their own analysiswhich greatly reduces the reliance on IT departments.
Additionally, in this book you will get step-by-step how-to information for the different components of IBM Cognos Business Intelligence, and how end users, business users, and developers/administrators would use these features. This book will help you learn how to use BI tools to deliver business intelligence to users wherever they arein their office, on mobile devices, or offline.
Improving your organization's Analytics Quotient ( AQ ) will complement the technical skills in your analytics journey. Evaluating your AQ will help you understand how well you're using analytics now and guide you to that next step in analytics growth. Assess your Analytics Quotient now by taking IBM's AQ quiz.
There's no question that the speed of business continues to accelerate. What's good to see is that the power of technology is not only keeping pace but also providing the tools to steer the business towards better results. In the analytics space, the even better news is that users throughout an organization are in the driver's seathaving the tools at their fingertips to gain insight from information.
Gene Villeneuve
Director, Product Management, Interactive Analytics & BI
Business Analytics
IBM
Dustin Adkison is an active member of the IBM Cognos community. He began his career in Business Intelligence at one of the premier Cognos customers, BlueCross BlueShield of Tennessee. After a short period, he became one of the Cognos administrators of a very large Cognos implementation as well as the training coordinator for all Cognos needs. While at BCBST, Dustin began to shape his skills in Cognos Report, which later became IBM Cognos 8 and IBM Cognos 10.
Dustin soon joined the Cognos consulting industry with Market Street Solutions (a Tennessee-based IBM Premier Partner that focuses on IBM Cognos). There he worked as both a consultant and a sales and presales resource. Dustin was an active member of the Atlanta and Tennessee Cognos User Groups during this time. He also further developed his skills around IBM Cognos and began presenting to various user communities.
For the last 5 years, Dustin has worked for BrightStar Partners and BSP Software, which are now owned by Avnet. He manages a team of sales resources, provides sales and technical sales support, and sets the direction for the sales team. Dustin is currently an active member of the Wisconsin, Illinois, Indiana, St. Louis, and Michigan User Groups. He has been a speaker at each of these User Groups in the past. In addition, he has presented at the Chattanooga, Nashville, Cincinnati, Columbus, Victoria, Toronto, and Vancouver User Groups as a guest.
As one of the leaders of the adoption of Cognos Express, Dustin was asked to present both on a panel and as an individual at IBM Information on Demand ( IOD ) and on a cfo.com webcast. Dustin has written about the importance of soft skills in the BI industry and has had his writings featured on various forums.
For the past two years, Dustin has been honored as an IBM Champion, an award that is given to the information leaders within the IBM space.
I would like to thank my content editors/reviewers: Brian Green, Andy Rachmiel, Ramin Rahmani, Jeff Wade, and Kirk Wiseman. I appreciate each of you for not being afraid to call out my mistakes and, in doing so, helping me to learn and grow. For all of you, that is true not only in this writing, but in my career and the growth of it that you have each helped to shape.
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