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Vinay Trivedi - How to Speak Tech: The Non-Techies Guide to Technology Basics in Business

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Vinay Trivedi How to Speak Tech: The Non-Techies Guide to Technology Basics in Business
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How to Speak Tech: The Non-Techies Guide to Technology Basics in Business: summary, description and annotation

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A great book everyone can use to understand how tech startups work. --Rene Reinsberg, GM/VP at GoDaddy, CEO and Co-founder at Locu
Finally a book non-techies can use to understand the web technologies that are changing our lives. --Paul Bottino, Executive Director, Technology and Entrepreneurship Center, Harvard University
Through the simplicity of his presentation, Vinay shows that the basics of technology can be straightforwardly understood by anyone who puts in the time and effort to learn. --Joseph Lassiter, Professor of Management Science, Harvard Business School and Faculty Chair of the Harvard Innovation Lab
In a way that anyone can understand, How to Speak Tech: The Non-Techies Guide to Tech Basics in Business spells out the essential technical terms and technologies involved in setting up a companys website or web application. Nontechnical business readers will find their digital literacy painlessly improved with each ten-minute chapter of this illustrative story of one successful technology startup building its Web-based business from scratch.
Vinay Trivedi--an entrepreneur and investor who works at the intersection of business and tech--employs the startup story line as his frame for explaining in plain language the technology behind our daily user experiences, the successful strategies of social media giants, the bold aspirations of tiny startups, and the competitive adaptations of ordinary businesses of all sizes and sectors. Along the way, he demystifies all those tech buzzwords in our business culture whose precise meanings are so often elusive even to the people using them.
Internet hardware, application software, and business process: the working premise of this book is that none of it is beyond the basic understanding of nontechnical business readers. Trivedi peels back the mystery, explains it all in simplest terms, and gives his readers the wherewithal to listen intelligently and speak intelligibly when the subject turns to technology in business.
What youll learn
  • Website hosts and programming languages for web apps on the backend
  • Performance and scalability
  • APIs, open-source programs, feeds, and database management
  • Design and display on the front end
Who this book is for
  • Primary readership: nontechnical business people who want to firm up their understanding of the technology of the Internet and their fluency with technical terms in widespread use in the business world.
  • Secondary readership: People in the general-interest mainstream who are looking for a short, accessible, and comprehensive treatment of Internet technology and business to inform their personal experience as consumers and generators of Internet content and value.

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How to Speak Tech The Non-Techies Guide to Technology Basics in Business - image 1

HOW TO SPEAK TECH

THE NON-TECHIES GUIDE TO TECHNOLOGY BASICS IN BUSINESS

_____________

Vinay Trivedi

How to Speak Tech The Non-Techies Guide to Technology Basics in Business - image 2

How to Speak Tech: The Non-Techies Guide to Technology Basics in Business

Copyright 2014 by Vinay Trivedi

This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. Exempted from this legal reservation are brief excerpts in connection with reviews or scholarly analysis or material supplied specifically for the purpose of being entered and executed on a computer system, for exclusive use by the purchaser of the work. Duplication of this publication or parts thereof is permitted only under the provisions of the Copyright Law of the Publishers location, in its current version, and permission for use must always be obtained from Springer. Permissions for use may be obtained through RightsLink at the Copyright Clearance Center. Violations are liable to prosecution under the respective Copyright Law.

ISBN-13 (pbk): 978-1-4302-6610-5

ISBN-13 (electronic): 978-1-4302-6611-2

Trademarked names, logos, and images may appear in this book. Rather than use a trademark symbol with every occurrence of a trademarked name, logo, or image we use the names, logos, and images only in an editorial fashion and to the benefit of the trademark owner, with no intention of infringement of the trademark.

The use in this publication of trade names, trademarks, service marks, and similar terms, even if they are not identified as such, is not to be taken as an expression of opinion as to whether or not they are subject to proprietary rights.

While the advice and information in this book are believed to be true and accurate at the date of publication, neither the authors nor the editors nor the publisher can accept any legal responsibility for any errors or omissions that may be made. The publisher makes no warranty, express or implied, with respect to the material contained herein.

President and Publisher: Paul Manning

Acquisitions Editor: Robert Hutchinson

Editorial Board: Steve Anglin, Mark Beckner, Ewan Buckingham, Gary Cornell, Louise Corrigan, James DeWolf, Jonathan Gennick, Jonathan Hassell, Robert Hutchinson, Michelle Lowman, James Markham, Matthew Moodie, Jeff Olson, Jeffrey Pepper, Douglas Pundick, Ben Renow-Clarke, Dominic Shakeshaft, Gwenan Spearing, Matt Wade, Steve Weiss, Tom Welsh

Coordinating Editor: Rita Fernando

Copy Editor: Laura Poole, Judy Ann Levine

Compositor: SPi Global

Indexer: SPi Global

Cover Designer: Anna Ishchenko

Distributed to the book trade worldwide by Springer Science+Business Media New York, 233 Spring Street, 6th Floor, New York, NY 10013. Phone 1-800-SPRINGER, fax (201) 348-4505, e-mail . Apress Media, LLC is a California LLC and the sole member (owner) is Springer Science + Business Media Finance Inc (SSBM Finance Inc). SSBM Finance Inc is a Delaware corporation.

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Any source code or other supplementary materials referenced by the author in this text is available to readers at www.apress.com . For detailed information about how to locate your books source code, go to www.apress.com/source-code/ .

Apress Business: The Unbiased Source of Business Information

Apress business books provide essential information and practical advice, each written for practitioners by recognized experts. Busy managers and professionals in all areas of the business worldand at all levels of technical sophisticationlook to our books for the actionable ideas and tools they need to solve problems, update and enhance their professional skills, make their work lives easier, and capitalize on opportunity.

Whatever the topic on the business spectrumentrepreneurship, finance, sales, marketing, management, regulation, information technology, among othersApress has been praised for providing the objective information and unbiased advice you need to excel in your daily work life. Our authors have no axes to grind; they understand they have one job onlyto deliver up-to-date, accurate information simply, concisely, and with deep insight that addresses the real needs of our readers.

It is increasingly hard to find informationwhether in the news media, on the Internet, and now all too often in booksthat is even-handed and has your best interests at heart. We therefore hope that you enjoy this book, which has been carefully crafted to meet our standards of quality and unbiased coverage.

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The Apress Business Team

To my loving family and friends, who selflessly support me, tolerate my idiosyncrasies, and never say no, I am forever thankful.

Contents

About the Author

Vinay Trivedi works in private equity at The Blackstone Group and previously in - photo 3

Vinay Trivedi works in private equity at The Blackstone Group and previously in venture capital at Romulus Capital. He worked in product marketing and analytics at Locu, a venture-backed technology startup acquired by GoDaddy.

Trivedi served as a team member on the TED fellow-led Future of the Book education technology challenge. He founded a national non-profit organization called SeniorLink, a youth volunteer agency for teaching seniors about computers and the Internet. He is involved in The Blackstone Charitable Foundations Entrepreneurship Initiative to help strengthen entrepreneurial ecosystems around the US, consults and volunteers at youth mentor programs, and helps promote STEM education initiatives and public policy in New York. Trivedi earned the Congressional Award Gold Medal in Washington, DC for his work in technology education and community service.

Trivedi received his A.B. (Honors) in Computer Science from Harvard University, where he graduated Phi Beta Kappa and as a John Harvard Scholar, Weissman Scholar, and Detur Book Prize Winner.

Acknowledgments

An investment in knowledge pays the best interest.

Ben Franklin

This book could not exist without my parents and grandparents who instilled in me the value of education and community. They raised me with the beliefs that knowledge and hard work are the key to a more independent and fulfilling life, and that because we are all products of our environments, we must do what we can to give back to others. This advice awoke my passion for sharing my learning experiences and led to my starting and managing SeniorLink, writing this book, and dedicating myself to contributing to tech education. An especially loud thank you goes to Jesal, Priyanka, Deepak, and Aditi. The hours you selflessly gave up to help me edit descriptions, brainstorm designs, and contact partners is something no one else would or could have provided. Everyones endless support and unconditional love are the real bibliography of this book.

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