Karia - How to Deliver a Great TED Talk: Presentation Secrets of the Worlds Best Speakers

HOW TO DELIVER A GREAT TED TALK

Presentation Secrets of the Worlds Best Speakers
(Previously published as: How to Deliver the Perfect TED Talk)

AKASH KARIA
best-selling author of Speak Like a Winner

2013 by Akash Karia

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Also by the Author

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Own the Room

Public Speaking Tips from the Pros

Stop Negative Thinking!

How to Get People to Do Stuff

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RAVE REVIEWS FOR AKASHS BOOKS:

Excellent, practical guide.
Gillian Findlay

Simple advice anyone can implement.
Karen W

Buy this book - you wont be disappointed - it will change your life.
Allan Kaufman, DTM, author of the NoSweat Speaking

Very well written and very useful.
Rajnish Ranjan Prasad

World class speaking tips that you can start using today.
Michael Davis, Certified World Class Speaking Coach

Maybe one of the clearest books on presentations Ive ever read
Javier, Amazon.com Verified Reviewer

Simple easy advice for reaching your goals.
Ryan Nerd

Clear, simple strategies for success.
Mandy Hoffeldt

pithyand perfect... consumable (usable right away) and valuable!
Eric Laughton, Certified John Maxwell Trainer

Table of Contents

CHAPTER ONE
How to Find Your Core Message

CHAPTER TWO
Creating a Repeatable Power Phrase

CHAPTER THREE
The ABC-C Formula for Powerful Presentations

CHAPTER FOUR
Creating an Attention-Grabbing Opening

CHAPTER FIVE
Building the Body of Your Presentation

CHAPTER SIX
Crafting a Compelling Closing

CHAPTER SEVEN
Using Statistics to Grab Attention

CHAPTER EIGHT
Offer the Audience Something New

CHAPTER NINE
Create a Wow-Moment

CHAPTER TEN
Be Specific

CHAPTER ELEVEN
Bring Your Characters to Life by Providing Details

CHAPTER TWELVE
Turning Your Stories into Mental Movies

CHAPTER THIRTEEN
Analogies, Metaphors and Similes

CHAPTER FOURTEEN
Building Credibility with Your Introduction

CHAPTER FIFTEEN
Adding Internal Credibility to Your Messages

CHAPTER SIXTEEN
Building an Emotional Connection with Your Audience

CHAPTER SEVENTEEN
Use Compelling Visuals

CHAPTER EIGHTEEN
Arouse Their Curiosity

CHAPTER NINETEEN
How to Add Humor to Your Speech

CHAPTER TWENTY
Rhetorical Questions

CHAPTER TWENTY-ONE
How Subway Used a Story to Increase Sales by 20%

CHAPTER TWENTY-TWO
Five Cs of Great Stories

CHAPTER TWENTY-THREE
Delivery Techniques for Dynamic Storytelling

CHAPTER TWENTY-FOUR
8 Ways to Prepare for Your TED Talk

CHAPTER TWENTY-FIVE
Wrap-Up: How to Deliver the Perfect TED Talk

INTRODUCTION

SUCCESS Principles for TED Talks
(or any other speech or presentation)

If youve watched TED videos before, youve no doubt been inspired and enchanted by speeches by figures such as Sir Ken Robinson, Jill Bolte Taylor, Simon Sinek and Dan Pink.

What makes these TED talks so inspiring? What is the secret formula for creating a successful TED talk? And how can you use this formula to deliver your own powerful TED talk (or any other presentation or speech, for that matter)?

If you follow the guidelines and tools in this book, I guarantee that your audience will have no choice but to be wrapped up in your speeches and presentations.

I studied more than 200 of the most inspiring TED talks, analyzed each one line by line and discovered the common elements that make them successful. This book is the result of my rigorous research. In it, youll discover tools that will help make you twice the speaker you are today in half the time.

This book is also based on the work of bestselling authors Chip and Dan Heath. In their groundbreaking book, Made to Stick, Chip and Dan Heath revealed six simple principles for creating memorable messages. In this book, I have taken Chip and Dans work and applied it to creating powerfully persuasive presentations. I use their SUCCESS framework and draw on examples from TED talks to show how the success principles can be applied to public speaking.

You do not need to have read Made to Stick in order to get maximum value from this book (although I do recommend picking up a copy of the book). If you have already read Chip and Dans book, youll find this book a valuable addition to your library to help you create powerfully persuasive presentations and speeches.

According to Chip and Dan Heath, the SUCCESS formula for creating powerfully effective and memorable messages, which forms the foundation for the rest of the book, is:

SIMPLE

Any type of message whether its delivered in the form of an advertisement or a presentation needs to be simple and clear to understand.

How do we apply this to presentations?

How do you know if your message is simple enough?

How do you make your message simple without dumbing it down?

Boil your presentation or speech down to one simple, core message. What one thing do you want your audience to remember by the end of the speech? You should be able to summarize this point in one sentence and in words that even a child could understand. If you can do this, then your message meets the requirement for Simplicity.

Later on in this book, you will discover tools for making your message simple without dumbing it down.

UNEXPECTED

The best messages are shocking and say something unexpected.

In your presentations, the best way to grab your audiences attention is to do or say something unexpected. However, dont make this gimmicky (i.e., just for the sake of being unexpected). Make sure your twist is part of your message. One way of doing this is to provide shocking facts/statistics. For example, if you were giving a presentation on healthy eating choices, instead of saying, Popcorn is very unhealthy! you could say, One bag of popcorn is as unhealthy as a whole days worth of fatty foods! This latter statement would shock your listeners and would be more memorable than the general statement about popcorn being unhealthy.

But what if you are delivering presentations that are boring in nature and contain absolutely zero shocking facts or twists?

Later in the book, you will learn how to take boring messages even the ones that seem as though they have nothing shocking or unexpected and turn them into powerful messages that contain the element of unexpectedness.