Lorenzi - FrozenYoghurt

THE HISTORY OF
FROZEN YOGHURT

THE VERY FIRST FROZEN YOGHURTS

Frozen yoghurt, called Frogurt at that time, was invented in the 1970s in New England, in the United States, by H.P. Hood, an American company specialising in dairy products. In 1978, the Boston-based Brighams restaurant chain (selling ice cream, sandwiches and candy) sold the first individually wrapped frozen yoghurt under the name Humphreez Yogart. At the same time, Dannon, the US subsidiary of the French Danone group, responded by creating Danny, a stick of frozen raspberry yoghurt coated in dark chocolate. But these products did not experience much success. For consumers at the time, even though the product was healthier than traditional ice cream it was still too much like traditional yoghurt, with an acidic flavour and not enough sweetness.

THE FIRST FROZEN YOGHURT CHAINS

In the 1980s, the first frozen yoghurt chains emerged in the United States, with a product that was sweeter and less bitter, with new recipes and new flavours that almost made you forget it was yoghurt. The Countrys Best Yogurt (TCBY) and I Cant Believe Its Yogurt opened one outlet after another across America. The fad was launched, consumers being carried along by the fitness and diet food trends. Sales of frozen yoghurt increased by 200% between the middle of the 1980s and the early 1990s. By the end of the 1990s though, the craze had died down, and the traditional ice-cream brands launched their own lighter products in response, immediately making frozen yoghurt a less attractive option.

THE FROZEN YOGHURT WAVE IN THE USA

In the mid-2000s, a second frozen yoghurt wave swept the United States with the arrival of some big players who are still global market leaders today. In January 2005 the Pinkberry brand, launched by a pair of Korean Americans, Shelly Hwang and Young Lee, opened its first store in Los Angeles. It was an immediate hit, the word spreading thanks to American starlets like Paris Hilton. A permanent queue caused congestion in the area, which of course also fed the buzz. A second store opened in September 2006, and today there are more than 220 Pinkberry outlets all over the world. In 2007, South Korean brand Red Mango opened its first outlet in the United States. It now has 190 outlets worldwide.

FROZEN YOGHURT CONQUERS THE WORLD

Since 2010, frozen yoghurt has been on a path to world domination. Brands have multiplied in England, Germany, Spain, France and China, and frozen yoghurt has been carried along by the trends towards health foods and guilt-free pleasure. At the same time, brands are innovating and always offering more flavours and toppings. Soy milk, Greek-style yoghurt, goji berries, self-serve stores ... frozen yoghurt is being reinvented every day.

FROZEN YOGHURT
FRENCH-STYLE

THE LOVE OF YOGHURT

Paris born and bred, we share two parents, an inordinate love for the caf terraces of Saint-Germain-des-Prs, a funny little dog called Marcel and, above all, an uncontrollable addiction to yoghurt. Natural, with fruit, with white chocolate, stirred, as a drink or in a tub, during a break-up, a wedding or a detox, any excuse will do to bring out the little spoons!

FROM YOGHURT TO FROZEN YOGHURT

But we wanted to reinvent this yoghurt we loved, to bring it out of the fridge to make it THE new cutting-edge product ... We took the gamble, said goodbye to marketing and consulting firms and hello to New York in search of inspiration ... and the idea of frozen yoghurt French-style was born. The first it mylk shop opened in April 2010 in the heart of Pariss sixth arrondissement. Next came kiosks in Montmartre and at Charles de Gaulle Airport, a corner in a Paris department store and now we have lots of little pop-up food carts, which invade the capital as soon as spring is in the air ...

IT MYLKS FROZEN YOGHURT

it mylk is a 0%-fat home-made frozen yoghurt, natural or flavoured, enjoyed with a selection of different toppings: fresh fruit, pieces of Isigny caramel, mini macarons, fruit compotes, crumble, granola ... The principle is simple: indulge yourself without guilt, with fresh products weve chosen with care, recipes made with passion and, above all, good yoghurt from the Viltain farm. it mylk is also a state of mind. Enjoying a frozen yoghurt is a way of reclaiming the forbidden frozen dessert. And since its a lighter product, why not add little pieces of brownie, dulce de leche or white chocolate chips?

OTHER YOGHURT RECIPES

The it mylk universe is about yoghurt in all its glorious guises: frozen yoghurt of course, the cornerstone of the it mylk concept, but also frozen-yoghurt sandwiches, fresh yoghurts, milkshakes and desserts. In this book you will discover how to make frozen yoghurt at home using store-bought yoghurt: with an ice-cream maker, in five minutes with a blender, or even in the freezer, without any equipment at all. You will also learn how to make yoghurt in all its different forms and which ingredients to pair it with.