Mordechai Mister Mort Rubinstein - Dead Style: A Long Strange Trip Into the Magical World of Tie-Dye

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Table of Contents

Guide

D

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EDITOR:

GARRETT MCGRATH

DESIGNER:

HEESANG LEE

PRODUCTION MANAGER:

ALISON GERVAIS

LIBRARY OF CONGRESS CONTROL

NUMBER: 2019939883

ISBN: 978-1-4197-4291-0

EISBN: 978-1-68335-885-5

COPYRIGHT 2020

MORDECHAI RUBINSTEIN

COVER 2020 ABRAMS

PUBLISHED IN 2020 BY ABRAMS

IMAGE, AN IMPRINT OF ABRAMS.

ALL RIGHTS RESERVED. NO

PORTION OF THIS BOOK MAY

BE REPRODUCED, STORED

IN A RETRIEVAL SYSTEM, OR

TRANSMITTED IN ANY FORM OR

BY ANY MEANS, MECHANICAL,

ELECTRONIC, PHOTOCOPYING,

RECORDING, OR OTHERWISE,

WITHOUT WRITTEN PERMISSION

FROM THE PUBLISHER.

ABRAMS IMAGE BOOKS ARE

AVAILABLE AT SPECIAL DISCOUNTS

WHEN PURCHASED IN QUANTITY

FOR PREMIUMS AND PROMOTIONS

AS WELL AS FUNDRAISING OR

EDUCATIONAL USE. SPECIAL

EDITIONS CAN ALSO BE CREATED

TO SPECIFICATION. FOR DETAILS,

CONTACT SPECIALSALES@

ABRAMSBOOKS.COM OR THE

ADDRESS BELOW.

ABRAMS IMAGE

IS A REGISTERED

TRADEMARK OF HARRY N. ABRAMS, INC.

ABRAMS The Art of Books
195 Broadway, New York, NY 10007
abramsbooks.com

Mordechai

MISTER MORT

Rubinstein

ABRAMS IMAGE, NEW YORK

A Long Strange Trip

into the

Magical World of Tie-Dye

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TABLE OF CONTENTS

Will Welch

By

Naturally, my favorite description of

what its like to be a

Deadhead

comes

from the

Grateful Dead

itself. Im

specifically talking about the fifth verse

of The Music Never Stopped, which

goes like this:

Theyre a band beyond description

Like Jehovahs favorite choir

People joining hand in hand while

The music played the band

Lord theyre setting us on fire!

Thats the feeling.

When Jerry Garcia passed away in

August 1995, I was over at my friend

Bens house. I was fourteen years-old.

Bens dad was a committed

Deadhead

.

Hes the one who turned us on to the

music. There was always a show play-

ing at their housea bootleg CD, or

one of countless Maxell XLII-S 90s.

That weekend, Bens dad was despon-

dent. Like the fire was out. What is a

Deadhead

without Jerry? There are any

number of bands that play music, but

where else can you go if you want that

feeling? Where can you go to hear the

music play the band?

Fast-forward two decades. Without really

talking about it, my

Deadhead

friend

Gabe and I had committed ourselves

to pretty much always going when the

various post-Jerry incarnations of the

Grateful Dead

came to town. There

were good nights and there were bad

nights. Between the

Dead

, Further, and

Phil Lesh and Friends, I saw plenty of both

over the years. What was more consis-

tent than the music was the opportunity

to fellowship with what had become a

slightly threadbare yet still intensely

dedicated community of

heads

. Some

shows we danced our faces off; others

we went home early in the second set.

But our commitment never wavered.

We didnt know to expect anything differ-

ent from

Dead & Company

. I remember

seeing the bands first runon Novem-

ber 1, 2015, at Madison Square Garden.

It was fun. They sounded good. The

very fact of John Mayer in the Jerry

spot brought a different level of energy

and curiosity to the proceedings. But

there was no expectation that this

would somehow drastically eclipse the

good-natured nostalgia of all the other

post-Jerry formations.

I didnt see

Dead & Company

again until

almost exactly two years later: Novem-

ber 14, 2017. Madison Square Garden

again. I had no expectations. But as the

band worked through a smoking first set,

and a second set that featured a bitter-

sweet, sparkling China Doll sung by

Oteil and a heavy St. Stephen

NFA

closer, we could all feel it. The music

played the band that night. Suddenly it

was obvious that this lineup was tran-

scending the whole reunion thing. It was

becoming its own beast. If not a band

beyond description, then at least a band

all its own. And the word from both Bob

Weir and John Mayer was that they were

sticking with it.

And thats why this book is here: The

whole three-ring traveling

Deadhead

circusthe miracle wed all been looking

forhas kicked back into gear. High gear.

Even Shakedown Streetthe impromptu

INTRODUCTION

bootleg bazaar out in the parking lot

has become more than just a nostalgic

tribute to the glorious lot scenes of yore.

Its all happening in its own new way.

Everybodys dancing. If youre looking

for proof, just flip through these pages.

From that fall tour on, it really started

getting trippy. The spirit of what was

happening at

Dead & Company

s shows

both in the arenas and out in the

lotsstarted to ripple out into the larger

culture. Suddenly being a

Deadhead

no

longer felt like being a Trekker or what-

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