Georgia Beth - On the Job: Podcast Producer: Multiplication

0covercover.xhtmlOn the Job Podcast Producer Multiplication Georgia Bethcover1page0001page0001.xhtmlMath Talk 1. Is the product of 21 x 32 closer to 6, 60, 600, or 6, 000? How do you know? 2. How can estimating help you decide whether a product is reasonable? 3. How can using place value to decompose numbers help you multiply multi-digit factors? 4. How are these two problems alike and different? a. Walter's blog has 14 readers. Lucy's blog has 12 times as many readers. How many readers does Lucy have? b. Walter's blog has 14 readers. Lucy's blog has 168 readers. How many times as many readers does Lucy have than Walter? 5. Molly says that multiplying a multi-digit factor by a 1-digit factor is nothing like multiplying two multi-digit factors. Do you agree or disagree? Why? 6. Describe a multiplication situation with multi-digit factors where you can mentally calculate the product. What about the factors allows you to calculate mentally?22page0002page0002.xhtmlOn the Job Podcast Producer Multiplication33page0003page0003.xhtml44page0004page0004.xhtmlTable of Contents Seen, Not Heard 4 Tech Talk 6 Money Matters 10 Getting Creative 14 Being Seen 21 Building a Following 26 Problem Solving 28 Glossary 30 Index 31 Answer Key 32 This is a work of fiction Names, characters, businesses, places, events, and incidents are either the products of the author's imagination or used in a fictitious manner. Any resemblance to actual persons, living or dead, or actual events is purely coincidental55page0005page0005.xhtmlSeen, Not Heard Ping! Neeka smiles at the sound of her post going live. She knows her readers will love getting an exclusive look at her new food capsule idea. Neeka hopes this post is as popular as Why Space Travel in Movies Is Unrealistic. But the next day when Neeka checks her analytics, she sighs. Her blog only has 9, 973 visitors. Neeka reminds herself that's almost 10, 000 if she rounds. But Piper's blog gets about 100, 000 hits every day. Even if the actual number is 89, 763, it's still a lot 10 times more, in fact! Neeka decides she needs to up her game. Neeka thinks of ways to get more visitors to her blog.66page0006page0006.xhtmlNeeka starts scribbling in her notebook. She has so many ideas; it's hard to make a plan. She scrolls through old texts from Piper. Neeka leans back from her laptop. It's clear that Piper loves podcasts. In fact, all of their friends love podcasts, especially Jiro. He said podcasts are the new thing. Neeka grins. She decides it's time to start a podcast about sci-fi! Neeka grabs her phone to text Piper. This double-line graph shows the number of visitors to Neeka's blog compared to Piper's blog over a five-day period.77page0007page0007.xhtmlTech Talk Neeka decides the first thing she needs to do is listen to a podcast about how to start a podcast! With a giggle, Neeka grabs her bullet journal. She starts making a list of questions and resources. She writes anything and everything she can think of about podcasts. She fills several pages with notes. When the list starts becoming too long, Neeka takes a break from writing. She decides to do some more research. As she searches through a list of microphone options, she can't help but laugh at the silly names. She eyes a microphone called Super Xtreme Mic, and wonders why they can't use normal names. Neeka knows she needs several items to begin. First, she'll need a professional microphone and headphones. She'll also need recording software. She worries that this could get pricey. Neeka considers buying some of her pieces used. But, she can't help daydreaming about talking into a giant microphone. After all, she has to splurge somewhere, right?88page0008page0008.xhtmlPodcast Ideas The Podcast Jungle is a good place to start. Out on the Town has interviews with people from Money World. Podcast Real World? Ive got to listen to that one too! To-Do List Soundproof the office. Test the microphone. Survey readers about their favorite podcasts. Figure out which audio editor and recorder to use.99page0009page0009.xhtmlThe next day, Neeka meets Piper for their usual business lunch sitting outside, eating something delicious, and figuring out how to rule the world. That's really all Neeka needs for it to be a good day. So you're really going to do this? Piper asks. I'm not just going to do this. I'm going to do it the right way. I want to be a podcasting ninja, Neeka replies. How are you going to record everything? I just got a new microphone, and I'm going to sync up with my guests through video messaging. Easy. Neeka meets Piper for lunch to discuss business ideas.1010page0010page0010.xhtmlWhat about editing and uploading? My Virtual Assistant (VA) is going to handle that. She already takes care of my social media posts. This is just going to be another thing on her weekly to-do list. She's even going to index the episodes, so they'll be easy to find online. You're totally going to be the next big thing! It's going to be Neeka Public Radio, she says with a wink. LET'S EXPLORE MATH Neeka's podcast is 14 megabytes of data. How many megabytes will Neeka produce if she develops 52 shows per year? Complete the area model and equations to solve the problem. 10 + 4 50 + 2 10 50 = ______ 4 50 = ______ 10 2 = ______ 4 2 = ______ Neeka's Virtual Assistant (VA)1111page0011page0011.xhtmlMoney Matters Neeka is getting excited about her new podcast. But, her inner accountant isn't so sure. Neeka has built a business selling ads on her blog. She is starting a podcast to increase her visibility and build her business. But will all this work actually pay off? She doesn't want to spend all of her time creating podcasts and not getting more visitors to her blog. She needs more eyeballs on her ads. Neeka tightens her ponytail and opens a spreadsheet. It's prep time. She starts by making a list of each task required to create a podcast. Neeka has been able to make $100 per hour with her blog, and she wants to do the same with her podcast. Neeka multiplies all the hours spent by how much she wants to earn. If she can earn $900 per show, then all the work is worth it. Then again, $1, 000 per show would be even better. She scribbles her goal on her whiteboard and gives it a hard squint. She knows that once that goal goes on the wall, she will be dedicated to making it happen. 10 hours x $100 per hour = $1,000 per podcast!1212page0012page0012.xhtmlNeeka types a list of tasks.1313page0013page0013.xhtmlNeeka quickly considers getting sponsors. She can see pros and cons. She finally decides sponsors will be the best way to make money with her podcast. She can get 10 sponsors and charge them $100 for each mention. But, that will mean taking a lot of breaks. Maybe, she thinks, four sponsors is more reasonable. Then, she can charge them $250 per mention. She wants to make the cost of producing a podcast worth it! Neeka researches sponsors for her podcast.1414page0014page0014.xhtmlNeeka starts making a list of brands that sponsor her favorite podcasts. Her first choice is Sci-Fi Swag. They sell the newest science fiction stuff, from T-shirts to mugs. There's also PodGear. They sell microphones and other items. Both are good options. But will her listeners like them as much as she does? Her blog posts with practical tips are always the most popular. Neeka needs a sponsor that is fun and helpful. She finally decides on Cartoon Patrol. Cartoon Patrol's fun ads about the newest television shows will be enjoyable for her listeners, instead of a boring 30 seconds. LET'S EXPLORE MATH Cartoon Patrol is bidding on Neeka's ads. It's willing to pay $75 per mention. If Cartoon Patrol buys 12 mentions per year, how much money will Neeka make? Complete the strategy shown using your understanding of place value. 12 75 (____ ____) =700 (____ ____) =140 (____ ____) = 50 (____ ____) = 10 700 + 140 + 50 + 10 =1515page0015page0015.xhtmlGetting Creative Neeka is ready to focus on content. She grabs every marker she can find and settles in. Every episode will be about science fiction, but there are already lots of podcasts about the subject. If she wants to stand out, Neeka knows she needs to find her niche. She flips through Sci-Fi Weekly and scrolls through social media. Neeka wants to make something that inspires people to think outside the box. Listening to music always helps her feel more creative. She lies on her bed, staring at the poster on her wall. The poster shows a swamp creature chasing humans. Swamp People is written across the top in creepy lettering. I wonder what planet swamp people came from. I wonder what it was like, Neeka muses. Wait! That can be an idea for a podcast! Neeka smiles as she thinks about the fun research she can do on swamp people. Neeka sprawls out on the floor with her notebook. She writes Private Eye on Sci-Fi in big letters. She finally knows the name of her podcast! Neeka writes her first podcast about swamp people.1616page0016page0016.xhtml1717page0017page0017.xhtmlNeeka sketches ideas for the logo of her podcast.1818page0018page0018.xhtmlNow that Neeka knows the name of her first episode, she needs to iron out some of the details. She wants each show to be a half-hour long. That is the perfect format for listeners to enjoy on the way to school or while doing chores. Neeka brainstorms a list of topics. Art, music, books, television shows, movies, and news articles can all inspire episodes. Next, Neeka decides to listen to music while she works. But not just any music will do. Neeka searches for the perfect theme song. She wants something happy. She wants a song that reminds her of futuristic possibilities. As she listens to samples, she begins to sketch a logo. In her spreadsheet, she takes notes on the cost of licensing music and hiring a designer to create a final logo. After that, she starts scrolling through different podcast categories. It is difficult to choose. Does she want to list her podcast under Science? Neeka doesn't think it's a perfect fit. Maybe it will be more popular under Comic Books? It definitely doesn't belong in News and Politics. Then, she has an idea. She looks at other sci-fi podcasts. SciLife has its show listed under Film and Television. If it's good enough for SciLife, it's good enough for me! she thinks.1919page0019page0019.xhtmlNeeka wants to use her blog know-how to make her podcast successful. She knows readers like the variety and consistency of her blog. She sorts her blog posts under five headings : Television, Movies, News, Space Travel, and Books. Neeka opens her calendar. Here, she keeps track of her blog topics and when she needs to post them. Neeka creates her schedule.2020page0020page0020.xhtmlAs Neeka brainstorms topics for her podcast, she also thinks about ways to use her podcast to send people to her blog. She wants to tie her blog and podcast together, so more people might visit both. Neeka decides to use the same categories for her podcast. She considers a range of topics for her show. Books or movies can inspire ideas for some episodes. News articles about scientific advancements can spark ideas, too. There can be shows that celebrate classic sci-fi ideas. Anything from space travel, to robots, to life on other planets can be included in a show. There's always room for fun surprises, too! Neeka thinks. She hums as she adds deadlines to her calendar. Now, she will know when to post each topic, and she can budget her time. LET'S EXPLORE MATH Neeka has some big podcast dreams. But, how big is big? 1. How many episodes will Neeka create if she posts once a week for a year? 2. If each episode is 30 minutes long, how many minutes will she have produced in a year?2121page0021page0021.xhtmlNeeka meets with Piper to discuss the progress she has made with her podcast.2222page0022page0022.xhtmlBeing Seen At their next business lunch, Neeka gives Piper the rundown. I'm trying to be really smart about this. I've been looking at all the costs for equipment, training, design, and the VA. I've got it all in my handy spreadsheet. That's awesome! Piper agrees. Now that you've done some research, how long do you think it's actually going to take to produce each show? Recording will probably take an hour, while editing might take two hours, Neeka replies. Piper nods, thinking. How are you going to make sure people know about your show and listen to it? she asks. I've got that covered, too. Neeka closes her eyes, reviewing the invisible spreadsheet she carries in her head these days. Creating posts for social media and recording interviews will take an hour. Plus, I'll schedule posts, and I can pin links to my website. And, people can read my newsletter to know more about every show, too. Hey, I don't know if you would be interested, Piper says shyly. But I would love to write about Private Eye on Sci-Fi on my blog. Seriously? That would be amazing! Neeka nearly topples the table as she leaps up to hug Piper.2323page0023page0023.xhtml"Of course! " Piper gives her a hug. "Just make sure you make time to reply to all of the comments. My readers gush like you wouldn't believe! " Neeka goes back to business mode, quickly setting a reminder on her phone to update the spreadsheet. "I want my audience and yours to feel like I'm their friend. " "That means you'll need to reply to their comments every day, and don't forget emails! " "You are being so helpful. I'll have to treat you to lunch. " "I'm not going to object, " Piper says with a smile. "You are a great friend! " Neeka laughs. "Well, you're an entrepreneurial (on-truh-pruh-NUR-E-ul) genius! " says Piper. Back at home, Neeka runs through the numbers for the millionth time. Producing each show will require time and money, but by charging $250 per sponsor, she hopes to do better than break even. Neeka thinks she might even have extra money to score some great guests. She plans to thank them with chocolates, gift cards, and snazzy notebooks. She starts making a list of people to interview.2424page0024page0024.xhtmlLET'S EXPLORE MATH Neeka prepares gift bags for her 15 guests. Each bag includes 12 chocolates, a notebook, a gift card, and a key chain in the guest's favorite color. 1. How many chocolates does Neeka need to buy for her guests? Explain your strategy for finding the solution. 2. If each gift card costs $25, how much will she spend? Show your thinking.2525page0025page0025.xhtmlNeeka makes her final budget, and the numbers look promising. If she turns a profit, she can pour that money back into her blog or podcast. Or, she can treat Piper to more business lunches! That's not what this is about, Neeka reminds herself as she shakes herself out of a ten-course-lunch daydream. I started this to get more eyes on my blog. This won't be a success until I build an audience. I need my listeners to read my blog. That's where the real ad money is located. Neeka pulls up an article from her research. People listen to podcasts the way they used to read blogs. Today, five times as many people listen to podcasts as read blogs. So, if five times as many people listen to my podcast as visit my blog, how many is that? Neeka checks her analytics. Her latest blog post has 8, 765 views. So, five times that is about 45, 000 listeners. Neeka smiles, happy with the number. She thinks this podcast might be just what she needs to take her business to the next level. More people begin to visit Neeka's blog and podcast.2626page0026page0026.xhtmlNeeka's updated spreadsheet LET'S EXPLORE MATH Neeka is updating her cost spreadsheet. She wants to make $1, 000 in revenue per episode. If she charges each sponsor $250, how many sponsors will she need per episode? 1. Write a multiplication equation to represent this situation. Use? for the unknown factor. 2. If it costs her $625 to make each episode, how much profit will she make per episode?2727page0027page0027.xhtmlBuilding a Following Welcome to Private Eye on Sci-Fi. From deep space to here on Earth, I explore anything and everything sci-fi. Today, I'll be interviewing Paul Kwon. Or, as you may know him, Jason from the new television series Intergalactic Expedition. He can give us the inside scoop about life behind the camera. We're so glad to have you with us. Neeka interviews Paul Kwon.2828page0028page0028.xhtmlNeeka pauses her recording and plays it back to make sure her opening sounds clear. It has been six months since the launch of her podcast. With 26, 000 downloads, her latest episode has a bigger audience than she dared to dream. Plus, her blog is growing faster than ever. She is on track to have 10 times as many visitors as when she started the podcast. The best part is hearing how her show inspires her listeners. Seeing their positive comments is better than any analytic report. Neeka doesn't know what her next project will be. But, she knows she will rise to the challenge. She is hungry for more. She is also hungry for lunch.2929page0029page0029.xhtmlProblem Solving Now it's your turn to launch a podcast. Choose a topic you know well and that you think listeners will like. Choose a name for your show. Next, draw a logo. Then, answer the questions.3030page0030page0030.xhtml1. If you spend 10 hours producing each episode and create 52 episodes per year, how many hours will you spend on your podcast each year? Explain your strategy for finding the solution. 2. Suppose your first episode has 19 listeners. If each listener tells 12 friends about your show, about how many listeners will you have for your second episode? Estimate by rounding each number to the nearest ten. Then, find the exact answer. 3. If one episode costs $625, how much would 13 episodes cost? How can you decompose 13 to help you solve this problem? Show your strategy.3131page0031page0031.xhtmlGlossary analytics the careful review of data or statistics bullet journal a customized notebook that includes a to-do list, sketchbook, list of goals, notes area, and more consistency the quality of staying the same at different times entrepreneurial the quality of being ready to start and run a business index the process of listing topics along with the page numbers on which they are mentioned niche a job or activity for a certain person or thing profit the gain or benefit of something resources supplies sponsors people or businesses that pay to support events, activities, or other businesses in return for the right to advertise spreadsheet a document with columns and rows that is used to organize information and calculate numbers variety a collection of different things Virtual Assistant someone who works online, rather than in person, to help a business owner complete a wide range of tasks3232page0032page0032.xhtmlIndex analytics, blog, bullet journal, business lunch, downloads, microphone, Piper, Private Eye on Sci-Fi, profit, research, social media, sponsors, spreadsheet, Virtual Assistant,3333page0033page0033.xhtmlAnswer Key Let's Explore Math page 9 : 728 megabytes per year; 14 52 = 500 + 200 + 20 + 8 = 728 10 + 4 50 + 2 10 50 = 500 4 50 = 200 10 2 = 20 4 2 = 8 page 13 : $900; 70 10 = 700; 70 2 = 140; 5 10 = 50; 5 2 = 10 page 19 : 1. Total Episodes per Year : 52 2. Number of Minutes per Year : 1, 560 (52 30 = 1, 560) page 23 : 1. 180; Strategies will vary, but should include multiplying 15 12 = 180. 2. $375; Strategies will vary, but should include multiplying 15 25 = 375. page 25 : 1. 4; 250 ? = 1,000 2. $375; 1, 000 625 = 375 Problem Solving 1. 520 hours per year; Strategies will vary, but should include multiplying 52 10 = 520. 2. Estimate : 200 (20 10 = 200) ; Exact : 228 (19 12 = 228) 3. $8, 125; Strategies will vary, but may include decomposing 13 into two addends, multiplying 625 by each addend, and then adding the products together. Possible answer : 13 = 10 + 3; 625 10 = 6, 250; 625 3 = 1, 875; 6, 250 + 1, 875 = 8, 1253434page0034page0034.xhtmlMath Talk 1. Is the product of 21 x 32 closer to 6, 60, 600, or 6, 000? How do you know? 2. How can estimating help you decide whether a product is reasonable? 3. How can using place value to decompose numbers help you multiply multi-digit factors? 4. How are these two problems alike and different? a. Walter's blog has 14 readers. Lucy's blog has 12 times as many readers. How many readers does Lucy have? b. Walter's blog has 14 readers. Lucy's blog has 168 readers. How many times as many readers does Lucy have than Walter? 5. Molly says that multiplying a multi-digit factor by a 1-digit factor is nothing like multiplying two multi-digit factors. Do you agree or disagree? Why? 6. Describe a multiplication situation with multi-digit factors where you can mentally calculate the product. What about the factors allows you to calculate mentally?3535page0035page0035.xhtmlOn the Job Podcast Producer Multiplication Neeka's a popular blogger. But when she realizes her competitor has 10 times as many readers as she does, she decides to take action. Follow along as Neeka develops a podcast, builds an audience, and geeks out on analytics, while you sharpen your multiplication strategies! Operations and Algebraic Reasoning36