John Varvatos - John Varvatos: Rock in Fashion

HOLLY GEORGE-WARREN is the award-winning author or co-author of more than a dozen books, including The Road to Woodstock (with Michael Lang), How the West Was Worn: A History of Western Wear (with Michelle Freedman), Punk 365, The Rock and Roll Hall of Fame: The First 25 Years, and Public Cowboy No. 1: The Life and Times of Gene Autry, among others. She has written for such publications as Rolling Stone, the New York Times, Entertainment Weekly, and the Village Voice. Her liner notes for the Janis Joplin set, The Pearl Sessions, received a Grammy nomination in 2012.

JOHN VARVATOS is one of the worlds most renowned menswear designers. Born and raised in Detroit, John was exposed to rock & roll from an early age. The spirit, electricity, and edginess intrinsic in the personal style of iconic bands such as Led Zeppelin, the Who, Alice Cooper, Bob Seger, Iggy Pop and the Stooges, and MC5, among others, influenced the evolution of his design sensibility and is a unifying force in every expression of his award-winning brand today. In fall 2008, John opened his Bowery NYC boutique in the space that formerly housed the seminal underground music club, CBGB. He pays homage to the spirit of the legendary club, which closed in 2006, with ongoing performances that have included the likes of Guns N Roses, the Roots, Paul Weller, the Wallflowers, and more. Since 2009, John has hosted New York Nights, a monthly radio show that includes music by and interviews with various artists who have influenced his career in fashion on SiriusXMs Spectrum channel. He lives in New York City.

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Many thanks to: Holly George-Warren, without whom there would be no book; Stephen N., my partner in crime, and everyone at YARD who helped make this book come to life; everyone at John Varvatos who put up with me and has helped build my brand; Elizabeth Viscott Sullivan at HarperCollins, for her belief in me; and Danny Clinch, whose eye has helped create the John Varvatos ads and whose pictures grace this book.

Id also like to thank the photographers who captured the magic and were so generous to work with me on this project: Mick Rock, for your friendship and love; Bob Gruen and his team, who dug deep into the archives; Robert Knight, you rock; Lynn Goldsmith, who is always there for me; Robert Matheu, my Detroit brother who helped pull so much great stuff; Timothy White, for the love; Baron Wolman, just amazing; Gered Mankowitz, whose Hendrix photos have always inspired me; Janette Beckman, you are so cool; Ken Regan, it was such an honor. Thanks to Elliott Landy, Raeanne Rubenstein, Ed Caraeff, Mark Hanauer, Ron Pownall, Peter Simon, Stephen Paley, Roberta Bayley, Ian Dickson, Jrme Brunet, Charles Gatewood, Robert Altman, Andy Willsher, Leni Sinclair, Deborah Feingold, Michael Zagaris, Richard Aaron, Robert Alford, Charlie Auringer, Cass Bird, Chuck Boyd, Larry Busacca, Neal Casal, Richard Creamer, Brad Elterman, Martyn Goddard, GODLIS, Hans Hartwig, Jim Hendin, Dean Karr, Andrew Kent, Robert Kiss, Vincent Lignier, Andrew Maclear, Janet Macoska, Kevin Mazur, Keith Morris, the Michael Ochs Archive, Richard Phibbs, Neal Preston, Michael Putland, Wendy Lynch Redfern, Ron Richardson, Kate Simon, Lucky Singh, Angus Smythe, Frank Stefanko, Christopher Simon Sykes, Seth Tiven, Barrie Wentzell, Tom Wright, and Tom Zimberoff.

Many thanks to my mentor Ralph Lauren and to Ryan Adams, Joe Perry, Chris Cornell, Iggy Pop, Perry Farrell, Franz Ferdinand, ZZ Top, Billy Gibbons, Cheap Trick, Rick Nielsen, Robin Zander, Tom Petersson, Velvet Revolver, Matt Sorum, Slash, Duff McKagan, Alice Cooper, Green Day, the Roots, Paul Weller, Miles Kane, Jimmy Page, Gary Clark Jr., Glenn Hughes, Peter Frampton, the New York Dolls, Alberta Cross, Dave Mathews, Robbie Robertson, Wayne and Margaret Kramer, Robert Plant, Ian Hunter, Steven Tyler, Dave Stewart, Lenny Kravitz, Joan Jett, Dave Grohl, Jack White, Jesse Malin, Kings of Leon, Roger Daltry, Bruce Springsteen, the Faces, Axl Rose, Jakob Dylan, Rick Canny, Bruce Flohr, Shep Gordon, Scooter Weintraub, Jon Rosen, Andy McNicol, Brad Beckerman, Steve Chickery, Mike Toth, and all the other musicians and friends who constantly inspire me.

J.V.

New York City

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