Praise for Pretentiousness: Why it Matters
Dan Fox makes a very good case for a re-evaluation of the word pretentious. The desire to be more than we are shouldnt be belittled. Meticulously researched, persuasively argued where would we be as a culture if no-one was prepared to risk coming across as pretentious? Absolument nowhere, darling thats where.
Jarvis Cocker
Pretentiousness: Why It Matters is more than a smartly counterintuitive encomium: its a lucid and impassioned defence of thinking, creating and, ultimately, living in a world increasingly dominated by the massed forces of social and intellectual conservatism. I totally loved the book.
Tom McCarthy, author of Satin Island
In tackling so directly a term pretentiousness that has been thrown around too lightly for too long, Dan Fox has opened a fascinating, illuminating and barely glimpsed before perspective onto both culture and criticism. With clarity and persuasive argument he proves from an etymological basis that pretentiousness can be both good and bad necessary even to cultural and artistic good health. This insightful book should be read like a contemporary reprise of an eighteenth-century essay on critical manners, for it shares with such texts the winning combination of wit, good sense and intellectual rigour.
Michael Bracewell, author of England is Mine
Epoch-making, epic, historic, unforgettable, triumphant, age-old, inevitable, inexorable, and veritable. Pretentiousness will never look the same.
Elif Batuman, author of The Possessed
And nothing, where I now arrive, is shining.
Dante Alighieri, The Divine Comedy (c.1320)
To begin To begin How to start? Im hungry. I should get coffee. Coffee would help me think. Maybe I should write something first, then reward myself with coffee. Coffee and a muffin. Okay, so I need to establish the themes. Maybe a banana-nut. Thats a good muffin.
Adaptation (2001)
Contents
One August morning in 1986, a 25-foot shark became stuck in the attic of a terraced house in Headington, a suburb of Oxford. The fish appeared to have plunged head-first from the clouds, although there had been no reports of a freak deluge of cats, dogs and chondrichthyes the previous night. Like all sharks, it snuck up without asking first. Jammed inside the slate-tiled roof, tail cursing the sky, this new addition to Oxfords dreaming spires divided local residents. Ooh it makes me mad, I think its a damn monstrosity, said one neighbour. I mean, sharks dont fly, do they? She was right. No sharknado witnesses stepped forward.
Oxford City Council tried to have the predator removed. First they cited public safety concerns, then changed tack and accused the shark of violating planning regulations. The shark refused to budge. A lengthy battle ensued. The fate of the fish was eventually placed in the hands of central government, and in 1992 the Department of the Environment, encouraged surprisingly by Conservative minister Michael Heseltine, ruled that it could stay. The Council is understandably concerned about precedent here, wrote government inspector Peter Macdonald. The first concern is simple: proliferation with sharks (and Heaven knows what else) crashing through roofs all over the City. This fear is exaggerated. In the five years since the shark was erected, no other examples have occurred. Only very recently has there been a proposal for twin baby sharks in the Iffley Road. But any system of control must make some small place for the dynamic, the unexpected, the downright quirky. I therefore recommend that the Headington Shark be allowed to remain.
The monster genus Untitled 1986 had been built from fibreglass by local artist John Buckley. He installed his sculpture under cover of night to mark forty-one years since the detonation of the Fat Man atomic bomb over Nagasaki on 9 August 1945. For Buckley it was an oblique gesture of outrage at the existential threat of nuclear annihilation. Untitled 1986 arrived the year Gorbachev first mentioned Glasnost. This was the era of Chernobyl, the Campaign for Nuclear Disarmament and the Greenham Common Womens Peace Camp. That spring, USAF Ravens dispatched from nearby Upper Heyford airbase had been seen in the skies over Oxfordshire on their way to bomb Tripoli. One question only comes to the lips: Why? asked a puzzled BBC reporter at the scene. Bill Heine, local radio personality and the owner of the house, explained: The shark was to express someone feeling totally impotent and ripping a hole in their roof out of a sense of impotence and anger and desperation. Heine, a US expat, had a reputation for rubbing Oxford residents the wrong way. As proprietor of two local independent cinemas he had previous form, commissioning large sculptures for his theatre faades: a pair of high-kicking cancan dancer legs at Not the Moulin Rouge, a few hundred metres from the shark, and, unfortunately, Al Jolsons minstrel hands over the entrance to the Penultimate Picture Palace in nearby Cowley. For one middle-aged man interviewed by the BBC about Untitled 1986, Heine could go sling his hook: I grew up in this town, and in my view the majority of people in this town are sick and tired of the publicity stunts of this crazy Canadian [sic] nutcase and if any of the Great British Public wants him on a free transfer they can have him today.
I grew up in the nearby village of Wheatley, a few miles east of Oxford. The number 280 bus drove through Headington on its route to and from town, passing the shark in both directions. The shark marked distance. It signalled when to think about getting up to press the request stop bell on the way into the city centre, and on Friday nights last bus home measured how much longer youd have to spend hoping the drunks wouldnt notice you before escaping at Wheatley. I turned ten when Buckleys artwork appeared. I found it funny, and believed that more people should have giant fish installed in their roofs. Into my teens, I would pass this small-town Jaws so many times that it became unremarkable, practically invisible. By my early twenties I was working professionally as an art critic. Snotty and of firmly held opinions, on the rare occasions I registered the shark I dismissed it as a one-liner, sculptural slapstick. I thought no more of it for years.
Visiting Mum and Dad early in 2018, I took the 280 from Wheatley into Oxford. Entering Headington, a sudden impulse told me to get off and take a closer look at the shark, then walk the remaining two miles into the city. It was as though I were responding to a mysterious signal generated by the sculpture. Like the superintelligent monoliths in Stanley Kubricks 2001: A Space Odyssey if they had resolved that the most persuasive technique for shepherding humanity to the next evolutionary level was to take to the suburbs in the form of surrealist fish. Trying my best to act casual and avoid looking like a creep, I stood outside the house staring at Buckleys work for some time. This Headington skyscraper was about to mark its thirty-second year wedged between the chimney pots, and I was fast approaching forty-two. A decade spent living in New York had defamiliarized the sight of it. Buckleys symbol of frustration became visible again. I thought of another untitled sculpture I had seen, by an artist who was curious why images and objects lose our attention the longer we spend with them. In 2007, Simon Martin made a bronze figurine that he only considered activated if a fresh organic lemon was placed next to it. If there was no lemon, or if the citrus had rotted, Martin ruled the artwork incomplete. The act of replacing the fruit every week or two was analogous to watering the plants, a reminder not to let the familiar turn invisible, neglected. In 2018, the spectre of nuclear conflict, tensions with Russia, a resurgent Right and women leading protests in the streets were back in the news. Fresh lemons for Buckleys sculpture.
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