Jann S. Wenner - Rolling Stone 50 Years of Covers: A History of the Most Influential Magazine in Pop Culture

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Table of Contents

Guide

for rolling stone

managing editor

Jason Fine

editors

Corey Seymour and Jon Dolan

executive editors

Nina Pearlman and Alison Weinflash

editorial interns

William Goodman and Hannah Pasternak

design directors

Amid Capeci and Joe Hutchinson

creative director

Jodi Peckman

art director

Mark Maltais

designer

Lou Dilorenzo

business affairs

Maureen Lamberti and Sandford Griffin

production manager

KellyAnn S. Kwiatek

photographer

Robert Buckley

for abrams

editors

Andrea Danese and Garrett McGrath

designers

Robert McKee and Darilyn Lowe Carnes

managing editor

Gabriel Levinson

production manager

Rebecca Westall

Library of Congress Control Number: 2017944981

ISBN: 978-1-4197-2902-7

eISBN: 978-1-68335-214-3

front cover:

Cover courtesy of Rolling Stone LLC

photograph by

Annie Leibovitz

back cover:

Cover courtesy of Rolling Stone LLC

photograph by

Theo Wenner

on the bellyband:

Front: Covers courtesy of Rolling Stone LLC.

Photographs, from left to right: Albert Watson, John Zimmerman, Mark Seliger,

Theo Wenner and Albert Watson. Back: Covers courtesy of Rolling Stone LLC.

Photographs, clockwise from top left: Annie Leibovitz, Annie Leibovitz,

Patrick Demarchelier, Annie Leibovitz, Danny Clinch, David LaChapelle,

David LaChapelle, Herb Ritts, Mark Seliger and Herb Ritts.

copyright 2018 rolling stone llc

rolling stone covers rolling stone llc

cover 2018 abrams

Published in 2018 by Abrams, an imprint of A BRAMS. All rights reserved.

No portion of this book may be reproduced, stored in a retrieval system, or transmitted

in any form or by any means, mechanical, electronic, photocopying, recording, or

otherwise, without written permission from the publisher.

Abrams books are available at special discounts when purchased in quantity for

premiums and promotions as well as fundraising or educational use. Special editions

can also be created to specification. For details, contact specialsales@abramsbooks.com

or the address below.

ABRAMS The Art of Books
195 Broadway, New York, NY 10007
abramsbooks.com

a history of the most influential

magazine in pop culture

introduction by

Jann S. Wenner

abrams, new york

COVERS

50 YEARS

of

1960s

rolling stone

Many of them have gladly turned

up time and again: Mick Jagger, who

has been on the cover twenty-seven

times sometimes alone, sometimes

with the band or Keith claims the

all-time record. The shrewdest

among our cover subjects collaborat-

ed with us in the creation and refine-

ment of their public images. Many of

those powerful pictures have since

grown to define an era. When I

started

Rolling Stone

in Novem-

ber 1967, the magazines initial char-

ter was to cover rock & roll music

with intelligence and respect. Even

then, we knew the fervor sweeping

our generation encompassed more

than just music. And so we gradually

broadened the charter to include

everything the music touched, em-

braced or informed: politics, movies,

television, video games, the Internet,

sports, crime, comic books, gurus,

groupies, hippies, Jesus freaks,

narcs, pimps, drugs and all the other

forms of American social behavior,

pathological, heroic and otherwise.

These events and personalities

were captured for the cover of

Rolling Stone

by some of the

finest photographers of our time. A

partial list would include Annie Lei-

bovitz, Mark Seliger, Richard Ave-

don, Anton Corbijn, Albert Watson,

Herb Ritts, David LaChapelle, Martin

Schoeller, Hiro, Platon, Francesco

Scavullo, Matt Mahurin and Matthew

Rolston. In addition, a great roster of

illustrators and cartoonists have con-

jured and invented for the cover: Matt

Groening, Mike Judge, Garr y

Trudeau, Trey Parker and Matt

Stone, Ralph Steadman, Maurice

Sendak, Paul Davis, Milton Glaser,

Robert Grossman, Gottfried Heln-

wein, Daniel Maffia, Andy Warhol

and Anita Kunz, among others.

Many of these covers have been

controversial, even shocking, so

R S

R S

This book,

the complete collection of

Rolling Stone

s covers from

1967 to the present, represents not just the evolution of a magazine but a

record of our times. For almost four decades, no surer sign has heralded the

arrival of a performer, artist or personality than an appearance on the cover

of

Rolling Stone

. Virtually every important rock musician and movie

star has appeared on one of the nearly one thousand covers reproduced

here, along with the politicians, comedians, cartoon characters,

filmmakers, pop singers and TV actors who have helped to shape our era.

[

rs 1

]

Under the art direction of John Williams,

Rolling Stone

makes its debut as an 11-by-

17-inch magazine, printed on newsprint and folded in half. The cover/first page is black and

white with a publicity photograph of John Lennon from the film How I Won the War.

R S

| john lennon

| November 9th, 1967 |

How I Won the War film still

50 years of covers

here now is fair warning to those

who are offended by flesh: Plenty

of skin has been artfully arranged

and displayed beneath our famous

logo.

Rolling Stone

pioneered

the trend of nude star covers with

John Lennon and Yoko Onos full-

body shots in November 1968. At

the time, nudity was a political

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