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Henry E. Scott - Shocking True Story: The Rise and Fall of Confidential, Americas Most Scandalous Scandal Magazine

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Shocking True Story: The Rise and Fall of Confidential, Americas Most Scandalous Scandal Magazine: summary, description and annotation

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Humphrey Bogart said of Confidential: Everybody reads it but they say the cook brought it into the house . . . Tom Wolfe called it the most scandalous scandal magazine in the history of the world . . . Time defined it as a cheesecake of innuendo, detraction, and plain smut . . . dig up one sensational fact, embroider it for 1,500 to 2,000 words. If the subject thinks of suing, he may quickly realize that the fact is true, even if the embroidery is not.
Here is the never-before-told tale of Confidential magazine, Americas first tabloid, which forever changed our notion of privacy, our image of ourselves, and the practice of journalism in America.
The magazine came out every two months, was printed on pulp paper, and cost a quarter. Its pages were filled with racy stories, sex scandals, and political exposs. It offered advice about the dangers of cigarettes and advocated various medical remedies. Its circulation, at the height of its popularity, was three million. It was first published in 1952 and took the country by storm.
Readers loved its lurid red-and-yellow covers; its sensational stories filled with innuendo and titillating details; its articles that went far beyond most movie magazines, like Photoplay and Modern Screen, and told the real stories such trade publications as Variety and the Hollywood Reporter couldnt, since they, and the movie magazines, were financially dependent onor controlled bythe Hollywood studios.
In Confidentials pages, homespun America was revealed as it really was: our most sacrosanct movie stars and heroes were exposed as wife beaters (Bing Crosby), homosexuals (Rock Hudson and Liberace), neglectful mothers (Rita Hayworth), sex obsessives (June Allyson, the cutie with the page boy and Peter Pan collar), mistresses of the rich and dangerous (Kim Novak, lover of Ramfis Trujillo, playboy son of the Dominican Republic dictator).
Confidentials alliterative headlines told of tawny temptresses (black women passing for white), pinko partisans (liberals), lisping lads (homosexuals) . . . and promised its readers what the newspapers wouldnt
reveal: The Real Reason for Marilyn Monroes Divorce . . . How James Dean Knew He Had a Date with Death . . . The magazines style, success, and methods ultimately gave birth to the National Enquirer, Star, People, E!, Access Hollywood, and TMZ . . .
We see the two men at the magazines center: its founder and owner, Robert Harrison, a Lithuanian Jew from New Yorks Lower East Side who wrote for The New York Graphic and published a string of girlie magazines, including Titter, Wink, and Flirt (Bogart called the magazines founder and owner the King of Leer) . . . and Confidential s most important editor: Howard Rushmore, small-town boy from a Wyoming homestead; passionate ideologue; former member of the Communist Party who wrote for the Daily Worker, renounced his party affiliation, and became a virulent Red-hunter; close pal of FBI director J. Edgar Hoover and expert witness before the House Committee on Un-American Activities, naming the names of actors and writers Rushmore claimed had been Communists and fellow travelers.
Henry Scott writes the story of two men, who out of their radically different pasts and conflicting obsessions, combined to make the magazine the perfect confluence of explosive...

Henry E. Scott: author's other books


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To Les Strong Susan Obrecht and Philip Claus whose willingness to listen - photo 1
To Les Strong Susan Obrecht and Philip Claus whose willingness to listen - photo 2

To Les Strong, Susan Obrecht, and Philip Claus,
whose willingness to listen helped me learn

Contents

25.

Illustrations

Marilyn Monroe and Joltin Joe DiMaggio (Photofest)

Why Joe DiMaggio Is Striking Out with Marilyn Monroe! story on Confidentials August 1953 cover

Josephine Baker, 1920s (Photofest)

Walter Winchell (Photofest)

Robert Harrison with girlfriend June Frew, 1956 (New York DailyNews)

Rita Hayworth, Dick Haymes, and Hayworths daughters Rebecca and Yasmin, 1952 (Photofest)

Francesca de Scaffa with Ken Carlton in Edge of Hell, 1956 (Photofest)

Francesca de Scaffa, 1951 (New York Daily News)

Fred Otash, Confidentials primary investigator, Los Angeles, 1957 (Photofest)

J. Robert Oppenheimer (Photofest)

Howard Rushmore, 1939 (International News Photo)

Lucille Ball and husband, Desi Arnaz, 1955 (Getty Images)

Lucille Ball, Desi Arnaz, and their children, Lucie and Desi Jr., 1953 (Photofest)

Ava Gardner, 1954 (Photofest)

Ava Gardner, 1950s (Photofest)

Sammy Davis Jr. and Meg Myles on the magazines cover in 1956 (Photofest)

Doris Duke and Porfirio Rubirosa, 1947 (Photofest)

Doris Duke and her African prince on Confidentials May 1955 cover (Photofest)

Rock Hudson on the cover of Life, 1955 (Photofest)

Movie Star Rory Calhoun a Convict on Confidentials May 1955 cover (Photofest)

Rock Hudson and wife, Phyllis Gates, 1956 (Photofest)

Tab Hunter, with starlet Venetia Stevenson, 1957 (Photofest)

Roddy McDowell and Tab Hunter, 1955 (Photofest)

Van Johnson and Keenan Wynn, 1945 (Photofest)

Van Johnson and Eve Wynn (Photofest)

Van Johnson, Eve, and daughter Schuyler, 1948 (Photofest)

Marlene Dietrich and daughter Maria Riva (Photofest)

Lizabeth Scott, with Michle Morgan, 1954 (Getty Images)

Robert Harrison hospitalized, 1956 (New York Daily News)

Clark Gables first wife, Josephine Dillon, coaching Bruce Cabot, 1930s (Photofest)

Clark Gable and his second wife, Ria Langham Gable, 1933 (Photofest)

Josephine Dillon, 1960 (Photofest)

Robert Mitchum, 1953 (Photofest)

Jerry Geisler, 1958 (Getty Images)

June Allyson, 1949 (Photofest)

June Allyson, Dick Powell, and children (Photofest)

Howard Rushmore, 1958 (International News Photo)

Robert Harrison, 1957 (New York Daily News)

Marilyn Monroe on Confidentials cover, September 1955 (Photofest)

Kim Novak article in Confidential, January 1956

Kim Novak (Photofest)

Lana Turner and Bob Topping, with her daughter, Cheryl Crane, 1950 (Photofest)

Joan Crawford on the cover of Confidential, January 1957

Maureen OHara, 1955 (Photofest) Liberace, 1955 (Photofest)

Liberace and his mother, 1954 (Photofest)

Robert Harrisons niece, Marjorie, and her husband, Fred Meade (Photofest)

Howard Rushmore and wife, Frances, found in a New York City cab, January 3, 1958 (New York Daily News)

1
Why Joe DiMaggio Is Striking Out with Marilyn Monroe!

He put the wood to the best fastballs ever served up in the American League, but Joltin Joe DiMaggio kept swinging at and missing those lovely curves in his world series of the heartthat gallant attempt to make Marilyn Monroe his wife.

The pitcher in this case had the male half of the North American continent sighing in frustration when gossip columnists said shed jiggle down the aisle with the famed Yankee slugger. Marilyn and the headline-conscious publicity department of Twentieth Century-Fox made a six-month riddle out of the question: Will or wont the wedding bells ring? For months on end, the bosomy beauty made much of the fact that she hadnt even been asked for her hand and what came with it. Many a baffled male thought this was bedrock proof that DiMaggio was cracking up.

DiMaggio Isnt Talking

From his place in the matrimonial batters box, Joe said practically nothing. It wasnt unusual. DiMaggios always been the kind of man who let his actions speak for themselves and his devoted attention to Marilyn spoke volumes. He even prompted the wrath of his ex-wife, Dorothy Arnold, who sued for complete custody of their nine-year-old son, on grounds that DiMaggio was taking Joe, Jr., along on his dates with the chesty blonde.

It was as obvious as a line drive into Yankee Stadium bleachers that Joe was wearing his heart on his sleeve for Marilyn. But he, too, knew he was fanning out like a bush leaguer with Marilyn. He couldnt figure out, for some time, who the opposition manager was.

Fans of Joes and Marilyns, who are still scratching their heads over this puzzle, can relax. The answer is Joe Schenck, an old artist at the fade-away pitch in the Hollywood league. Genial Joe (Schenck, that is) said No dice, when Marilyn went to him to confess palpitations of the heart over one of the best ball players since Babe Ruth. In effect, he told her, Have fun, kid, but dont get serious. That was enough to change a four-bagger into an easy out.

Sultry Marilyn Listens to Daddy

The uninitiated may well inquire how a balding, squat little gnome old enough to be her grandfather could exert such a strong influence over the beauteous Miss Monroe. Insiders will confess they, too, are often a little baffled over Joes Rasputin-like powers. But none deny his abilities.

Schenck, they point out, occupies the role of a father in Miss Monroes life. He guides the luscious blondes career, inspires her ambitions, lauds her triumphs and lulls her fears. Hes always there with a paternal hug or a strong shoulder to cry on.

It was he who assigned top designers to create a wardrobe that beautifully just misses clothing Miss Monroe. To him go the honors for putting witty writers to work spinning those headline-catching remarks she makes (sample comment against sun-bathing: I like to be blonde all over). To others, Joe Schenck might be a bald-headed old man. To Marilyn, he was, and is, the kind of guy every little girl wantsthe man who snaps his fingers and gets results.

If Marilyn was ripe for such a relationship, there can be no argument that Schenck is a cum laude graduate of the university for Daddies, De Luxe. This stubby Galahad has been a knight in a cream-colored convertible for years to gals from six to 36 (beyond that age bracket, a girl isnt supposed to need a pop).

Excerpt from Why Joe DiMaggio Is Striking Out with Marilyn Monroe!
(August 1953)

On this summer afternoon he businessmen in the gray flannel suits and the secretaries who assisted them were at their desks. Outside, it was amateur hour on the streets of New York City as aimless tourists, their heads bobbing down to look at maps and up to look at tall buildings, meandered along Broadway. Robert Harrison, forty-eight, blue-eyed, deeply tanned, and dapper as always in his white suit and white fedora, glided through this crowd like a broken-field runner, the ever-present cigarette dangling from his lip and a copy of Confidential

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