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Lisa Napoli - Ray & Joan: The Man Who Made the McDonald’s Fortune and the Woman Who Gave It All Awa

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Lisa Napoli Ray & Joan: The Man Who Made the McDonald’s Fortune and the Woman Who Gave It All Awa
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Ray & Joan: The Man Who Made the McDonald’s Fortune and the Woman Who Gave It All Awa: summary, description and annotation

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The movie The Founder, starring Michael Keaton, focused the spotlight on Ray Kroc, the man who amassed a fortune as the chairman of McDonalds. But what about his wife Joan, the woman who became famous for giving away his fortune? Lisa Napoli tells the fascinating story behind the historic couple.Ray & Joan is a quintessentially American tale of corporate intrigue and private passion: a struggling Mad Menera salesman with a vision for a fast-food franchise that would become one of the worlds most enduring brands, and a beautiful woman willing to risk her marriage and her reputation to promote controversial causes that touched her deeply.Ray Kroc was peddling franchises around the country for a fledgling hamburger stand in the 1950sMcDonalds, it was calledwhen he entered a St. Paul supper club and encountered a beautiful young piano player who would change his life forever. The attraction between Ray and Joan was instantaneous and instantly problematic. Yet even the fact that both were married to other people couldnt derail their roller coaster of a romance.To the outside world, Ray and Joan were happy, enormously rich, and giving. But privately, Joan was growing troubled over Rays temper and dark secret, something she was reluctant to publicly reveal. Those close to them compared their relationship to that of Elizabeth Taylor and Richard Burton. And yet, this volatility paved the way for Joans transformation into one of the greatest philanthropists of our time. A force in the peace movement, she produced activist films, books, and music and ultimately gave away billions of dollars, including landmark gifts to the Salvation Army and NPR.Together, the two stories form a compelling portrait of the twentieth century: a story of big business, big love, and big giving.

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DUTTON

An imprint of Penguin Random House LLC

375 Hudson Street

New York, New York 10014

Ray Joan The Man Who Made the McDonalds Fortune and the Woman Who Gave It All Awa - image 5

Copyright 2016 by Lisa Napoli

Penguin supports copyright. Copyright fuels creativity, encourages diverse voices, promotes free speech, and creates a vibrant culture. Thank you for buying an authorized edition of this book and for complying with copyright laws by not reproducing, scanning, or distributing any part of it in any form without permission. You are supporting writers and allowing Penguin to continue to publish books for every reader.

The photograph is Antony diGesu/San Diego History Center.

The poem is reprinted by permission of the heirs of Dr. Carl Dragstedt.

DUTTON is a registered trademark and the D colophon is a trademark of Penguin Random House LLC.

LIBRARY OF CONGRESS CATALOGING- IN-PUBLICATION DATA

Names: Napoli, Lisa, 1963 author.

Title: Ray and Joan : the man who made the McDonalds fortune and the woman who gave it all away / Lisa Napoli.

Other titles: Man who made the McDonalds fortune and the woman who gave it all away

Description: New York, New York : Penguin Random House LLC, [2016] | Includes bibliographical references.

Identifiers: LCCN 2016023340 (print) | LCCN 2016027653 (ebook) | ISBN 9781101984956 (hardcover) | ISBN 9781101984963 (epub)

Subjects: LCSH: Kroc, Joan B. | Women philanthropistsUnited StatesBiography. | WomenCaliforniaSan DiegoBiography. | Kroc, Ray, 19021984. | BusinesspeopleUnited StatesBiography. | RestaurateursUnited StatesBiography. | McDonalds CorporationBiography. | Women and peaceBiography. | Antinuclear movementUnited StatesHistory20th centuryBiography. | San Diego (Calif.)Biography.

Classification: LCC HV541 .N33 2016 (print) | LCC HV541 (ebook) | DDC 361.7/4092273 [B]dc23

LC record available at https://lccn.loc.gov/2016023340

While the author has made every effort to provide accurate telephone numbers, Internet addresses, and other contact information at the time of publication, neither the publisher nor the author assumes any responsibility for errors or for changes that occur after publication. Further, the publisher does not have any control over and does not assume any responsibility for author or third-party websites or their content.

Version_1

For my mother, Jane, who has shown me that generosity has little to do with money

From everyone who has been given much, much will be demanded;

and from the one who has been entrusted with much, much more will be asked.

L UKE 12:48

Contents
1
Jewels

E ven before she married Ray Kroc, Joan learned it was possible to outsource bad news. When she agreed to Rays proposal the second timesix years after first accepting and renegingRay had his lawyer break it to his then-wife that he wanted a divorce. Ray was notorious for having his trusted secretary fire employees for the slightest infraction, like wearing what he deemed an inappropriate hat or drinking the wrong cocktail. (Manhattans, he thought, were for sissies.) Inevitably, the next day, in the hazy aftermath of the heated moment, hed wonder why the person hadnt shown up for work.

After he died in 1984, leaving her heir to a fortune greater than one person could reasonably spend in a hundred lifetimes, Joan followed Rays example. Having decided she no longer wanted her former son-in-law to serve as her proxy on the board of that chauvinistic corporation McDonalds, she sent her Gulfstream jet to Chicago to pick up her chief advisor and bring him to her home in San Diego for a chat, then dispatched him back to company headquarters in suburban Chicago to relay her wishesdespite the fact that the ex-son-in-law lived just up the street from her. Feeling betrayed by a once-beloved cook who deigned to ask for a modest raise after years of service, she turned to another member of her personal staff to dismiss him.

Now, in June 2003, faced with the harsh reality that she was dying, Joan requested her personal physician break the difficult news to her immediate family.

It was early summer in southern California, a gloomy gray blotting the morning skies. Leaves on the eight hundred trees in and around Joans meticulously manicured thirteen-acre estate, Montagna de la Palomabuilt on land owned long ago by the earliest movie starsfeathered softly in a light breeze. The fragrant scent of blooming roses sweetened the dry desert air. Shed humored her head gardener, whod pleaded for the go-ahead to plant hundreds of the thorny bushes. He liked having a ready source of cut flowers. With the door to the family room closed and Joan nowhere in sight, the doctor held up a scan of the matriarchs brain, riddled with cancer.

This is the saddest day of my life, he said solemnly, explaining the nuances of this particular menace, a glioblastoma that had been slowly impeding Joans vision, her speech, her balance. The diagnosis clicked into focus what the family had been observing for a while. Linda, Joans only child, and Lindas four children, all women now, felt something had been off in the typically buoyant seventy-four-year-olds step. In March, she had radiated joy at the gala opening of one of her pet projects, surprising the crowd as she took to the stage with the hired entertainment for the night, Tony Bennett. And yet, to those who knew her, there was something not quite right.

At this point, the doctor revealed, the cancer would begin to grow at warp speed, wending its way through her brain, impacting every bit of her function, with the terrible, inevitable outcome: Joan had three to nine months to live.

A moment of silence pierced the room as the sad information soaked in, after which a few of the girls began to sob. The others froze in shock.

Only after she was sure the message had been relayed did Joan hobble in, masking her fractured gait as best she could. She had always been a blur of motion and cigarette smoke, action and forward momentum. Joan vibrated with life so intensely, it was impossible for anyone in her orbit to imagine a day when she wouldnt be present. So game, so intrepid, so opinionated and tough, Joan was a wildly unpredictable study in extremes. Shed hop into her jether prized possessionas casually as if it were a convertible, off to Vegas to gamble for sixteen hours straight, winning or losing a million bucks; or rouse her great-grandson for a trip to the convenience store for a hot dog in the middle of the night. Yet she was just as likely to feast on a simple salad for dinner and retire at seven p.m. after phoning to find help for some itinerant soul shed discovered in the parking lot of her neighborhood McDonalds. Publicly, shed appear meticulously put together in stylish Givenchy or elegant St. John, perfumed with a spicy hint of Yves Saint Laurents Opium, her hair so neatly coiffed it wouldnt move in a strong breeze. Many mornings after waking, she might whisk down the hill, hair wrapped in a turban to mask the impact of a night of sleep, so she could grab a Diet Coke (for her) and a Big Mac (for the lucky pooch who got to ride along). Occasionally, shed forget her purse and the kind cashier, who had no idea who she was, would wave her through; other times, shed proffer a hundred-dollar tip.

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