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Herman - Building a history : the Lego group

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Herman Building a history : the Lego group
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    Building a history : the Lego group
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Toy of the Year; Toy of the Century; Greatest Toy of All Time ... there arent many titles that havent been bestowed on LEGO toys, and its not hard to see why. From its inception in the early 1930s right up until today the LEGO Groups history is as colourful as the toys it makes. Few other playthings share the LEGO brands creative spirit, educative benefits, resilience, quality and universal appeal. The LEGO name is now synonymous with play time, but it wasnt always so. This history charts the birth of the LEGO Group from the workshop of a Danish carpenter and its steady growth as a small. Read more...
Abstract: Toy of the Year; Toy of the Century; Greatest Toy of All Time ... there arent many titles that havent been bestowed on LEGO toys, and its not hard to see why. From its inception in the early 1930s right up until today the LEGO Groups history is as colourful as the toys it makes. Few other playthings share the LEGO brands creative spirit, educative benefits, resilience, quality and universal appeal. The LEGO name is now synonymous with play time, but it wasnt always so. This history charts the birth of the LEGO Group from the workshop of a Danish carpenter and its steady growth as a small

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Table of Contents Acknowledgements While writing a book often feels like - photo 1
Table of Contents

Acknowledgements

While writing a book often feels like a solo voyage, there are many people who have helped me along on my LEGO adventure. Thank you to Jens Nygaard Knudsen, Nathan Sawaya, Kenneth Brown and Joe Meno for sharing your thoughts; Wayne Hussey and everyone at BrickCon 2009 for making me feel so welcome; Troels Witter for helping me out and speaking Danish; Jordan Sir Nadroj Schwartz for the building tips and general all-round awesomeness; Dad (OBE) your nautical wisdom knows no bounds; Fiona Shoop for your initial guidance and ideas; Doctor Lee Jones for the LEGO gifts and being a true gentleman; Alex Eylar for all the amazing MOCs you built for the cover shame we couldnt use them all; Isabel Atherton for being the loveliest agent EVER, and to all my wonderful friends and family who put up with me droning on about LEGO stuff.

Bibliography
Books

Bedford, Allan; The Unofficial LEGO Builders Guide (No Starch Press, 2005)

Brown, Kenneth; The British Toy Business: A History Since 1700 (Hambledon Continuum, 1996)

Clark, Eric; The real Toy Story: Inside the Ruthless Battle for Americas Youngest Consumer (Free Press, 2007)

Fantasia Verlag GmbH; LEGO Collector: Collectors Guide (Fantasia Verlag GmbH, 2008)

Fleming, Dan; Powerplay: Toys as Popular Culture (Manchester University Press, 1996)

Fraser, Antonia; History of Toys (Spring Books, 1972)

Hanlon, Bill; Plastic Toys: Dimestore Dreams of the 40s and 50s (Schiffer Publishing, 1993)

Istok, Gerhard R.; The Unofficial LEGO Sets/Parts Collectors Guide 1949 1980s, Version 3 (Gerhard R. Istok, 2009)

Lundahl, Jenny; The LEGO Brick in the Borderzone Between Forms of Protection (Gteborg University, 2005)

May, James with Harrison, Ian; James Mays Toy Stories (Conway, 2009)

McClary, Andrew; Toys with Nine Lives: A Social History of American Toys (Linnet Books, 1997)

McKee, Jacob H.; Getting Started with LEGO Trains (No Starch Press, 2003)

Miller, G. Wayne; Toy Wars: The Epic Struggle Between G.I. Joe, Barbie, and the Companies That Make Them (Adams Media Corp, 1999)

Schoenhaus, Ted and Stern, Sydney Ladensohn; Toyland: The High-Stakes Game of the toy industry (Contemporary Books, 1991)

Walsh, Tim; Timeless Toys: Classic Toys and the Playmakers Who Created Them (Andrew McMeel Publishing, 2005)

Wiencek, Henry; The World of LEGO Toys (Harry N. Abrams, 1987)

Websites

http://bioniclestory.com/

http://boardgamenews.com/

http://brickartist.com/

http://brickfilms.com/

http://brickset.com/

http://business.timesonline.co.uk/tol/business/industry_sectors/consumer_-goods/article5826790.ece http://gizmodo.com/

http://eurobricks.com/forum/

http://isodomos.com/technica/technica.html

http://masscustomization.blogs.com/mass_customization_open_i/2005/08/lego_-factory_ch.html

http://news.bbc.co.uk/2/hi/business/4417585.stm

http://pc.ign.com/articles/497/497303p2.html

http://peeron.com/

http://ps2.ign.com/articles/692/692888p1.html

http://thetyee.ca/ArtsAndCulture/2009/08/04/LEGOVideo/

http://toynewsi.com/news.php?catid=176&itemid=14102

http://women.timesonline.co.uk/tol/life_and_style/women/the_way_we_live/article5372678.ece

http://www.architoys.net/toys/toylist1.html

http://www.azcentral.com/arizonarepublic/arizonaliving/articles/2008/07/26/20080726legos0726.html

http://www.bailii.org/uk/cases/UKPC/1988/3.html

http://www.bme.eu.com/article/Childs-play/

http://www.brettspiel.co.uk/2009/07/lego-board-games-interview-with-cephas.html

http://www.brickarms.com/

http://www.brickfetish.com/

http://www.brickjournal.com/

http://www.bricklink.com/

http://www.bricksinmotion.com/

http://www.brothers-brick.com/

http://www.btha.co.uk/

http://www.bzpower.com/story.php?ID=4419

http://www.dailymail.co.uk/home/moslive/article-1234465/When-Lego-lost-head-toy-story-got-happy-ending.html

http://www.dailymail.co.uk/home/moslive/article-1234465/When-Lego-lost-head-toy-story-got-happy-ending.html

http://www.europeanceo.com/news/home/ceo-profiles/article940.html

http://www.firstlegoleague.org/

http://www.forbes.com/2008/08/12/lego-earnings-results-markets-equity-cx_je_0812markets21.html

http://www.guardian.co.uk/lifeandstyle/2009/mar/26/lego-billund-denmark

http://www.guardian.co.uk/lifeandstyle/2009/mar/26/lego-billund-denmark

http://www.hilarypagetoys.com/

http://www.historia.com.pt/legos/clones/texts/kiddicraft.htm

http://www.independent.co.uk/life-style/gadgets-and-tech/news/warner-bros-to-carry-on-making-LEGO-video-games-until-2016-1916339.html

http://www.lego.com/

http://www.legoland.com/

http://www.licensemag.com/

http://www.lugnet.com/

http://www.minifig.co.uk/default.asp?id=10

http://www.miniland.nl/Miniland/Miniland%20home.htm

http://www.misbi.com/

http://www.mocpages.com/

http://www.nowgamer.com/features/356/building-an-empire

http://www.nytimes.com/2009/09/06/business/global/06lego.html?pagewanted=3&_r=2

http://www.readwriteweb.com/archives/most_popular_websites_for_kids.php

http://www.strategy-business.com/article/07306?pg=6

http://www.telegraph.co.uk/news/worldnews/1555834/LEGOs-grown-up-fans-build-global-fellowship.html

http://www.time.com/time/world/article/0,8599,1707379,00.html

http://www.toyretailersassociation.co.uk/

http://www.wired.com/geekdad/2009/06/LEGO-for-a-living-conversation-with-a-master-builder/

http://www.worldbricks.com

http://www3.sympatico.ca/richard.smallbone/postwar3.html

Photo Credits

Thank you to all the people who so kindly contributed their wonderful photos to this book.

Alex Eylar

Alex Howe

Andrew Martin

Ben Pillen (www.flickr.com/benlego)

Bjrn Richter

Chas Saunter

Christopher Doyle (www.reasonablyclever.com)

David Martin

Eileen Sanda (http://www.flickr.com/eileensanda/)

Fatima Pires Santos

Geraldine and Vivienne Page

Hamid (Katanaz)

Harlen Chen (www.flickr.com/photos/tomichen)

Ian Greig

Jens Nygaard Knudsen

Jeremy Tilston

Jordan Schwartz

Kent Quon

Maxx Kroes

Miwaza

Otto-vintagetoys

Owen J. Weber

Paul Tichonczuk (http://tracer.ca/)

Pieter Stok

Richard Ashworth

Richard Wyatt

Ruben Saldana

StreetFly JZ

Thorskegga Thorn

www.brickartist.com

www.hilarypagetoys.com

Chapter 1
1891 1953: Bricks and Mortar

G odtfred Kirk Christiansen (1920 1995) may have been the person to develop and patent the famous LEGO brick design in 1958 but the LEGO story began with a different man some years before he was born. A few kilometres outside of Billund, Denmark a town famous for its connection to the LEGO name and the original LEGOLAND theme park in the Grene Church cemetery, is the final resting place of Ole Kirk Christiansen; Godtfreds father and the father of the LEGO Group.

Ole Kirk (OKC) was born into poverty in the farming community of Filskov, near Billund in 1891 and went on to work as a carpenter honing the skills which would lead to the creation of wooden toys and later plastic building blocks. These intersecting bricks would inspire the development of a system of play synonymous with the LEGO name and the most popular toy of the last 100 years, according to a 2004 survey carried out by the V&A Museum of Childhood.

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