Books
Bedford, Allan; The Unofficial LEGO Builders Guide (No Starch Press, 2005)
Brown, Kenneth; The British Toy Business: A History Since 1700 (Hambledon Continuum, 1996)
Clark, Eric; The real Toy Story: Inside the Ruthless Battle for Americas Youngest Consumer (Free Press, 2007)
Fantasia Verlag GmbH; LEGO Collector: Collectors Guide (Fantasia Verlag GmbH, 2008)
Fleming, Dan; Powerplay: Toys as Popular Culture (Manchester University Press, 1996)
Fraser, Antonia; History of Toys (Spring Books, 1972)
Hanlon, Bill; Plastic Toys: Dimestore Dreams of the 40s and 50s (Schiffer Publishing, 1993)
Istok, Gerhard R.; The Unofficial LEGO Sets/Parts Collectors Guide 1949 1980s, Version 3 (Gerhard R. Istok, 2009)
Lundahl, Jenny; The LEGO Brick in the Borderzone Between Forms of Protection (Gteborg University, 2005)
May, James with Harrison, Ian; James Mays Toy Stories (Conway, 2009)
McClary, Andrew; Toys with Nine Lives: A Social History of American Toys (Linnet Books, 1997)
McKee, Jacob H.; Getting Started with LEGO Trains (No Starch Press, 2003)
Miller, G. Wayne; Toy Wars: The Epic Struggle Between G.I. Joe, Barbie, and the Companies That Make Them (Adams Media Corp, 1999)
Schoenhaus, Ted and Stern, Sydney Ladensohn; Toyland: The High-Stakes Game of the toy industry (Contemporary Books, 1991)
Walsh, Tim; Timeless Toys: Classic Toys and the Playmakers Who Created Them (Andrew McMeel Publishing, 2005)
Wiencek, Henry; The World of LEGO Toys (Harry N. Abrams, 1987)
Websites
http://bioniclestory.com/
http://boardgamenews.com/
http://brickartist.com/
http://brickfilms.com/
http://brickset.com/
http://business.timesonline.co.uk/tol/business/industry_sectors/consumer_-goods/article5826790.ece http://gizmodo.com/
http://eurobricks.com/forum/
http://isodomos.com/technica/technica.html
http://masscustomization.blogs.com/mass_customization_open_i/2005/08/lego_-factory_ch.html
http://news.bbc.co.uk/2/hi/business/4417585.stm
http://pc.ign.com/articles/497/497303p2.html
http://peeron.com/
http://ps2.ign.com/articles/692/692888p1.html
http://thetyee.ca/ArtsAndCulture/2009/08/04/LEGOVideo/
http://toynewsi.com/news.php?catid=176&itemid=14102
http://women.timesonline.co.uk/tol/life_and_style/women/the_way_we_live/article5372678.ece
http://www.architoys.net/toys/toylist1.html
http://www.azcentral.com/arizonarepublic/arizonaliving/articles/2008/07/26/20080726legos0726.html
http://www.bailii.org/uk/cases/UKPC/1988/3.html
http://www.bme.eu.com/article/Childs-play/
http://www.brettspiel.co.uk/2009/07/lego-board-games-interview-with-cephas.html
http://www.brickarms.com/
http://www.brickfetish.com/
http://www.brickjournal.com/
http://www.bricklink.com/
http://www.bricksinmotion.com/
http://www.brothers-brick.com/
http://www.btha.co.uk/
http://www.bzpower.com/story.php?ID=4419
http://www.dailymail.co.uk/home/moslive/article-1234465/When-Lego-lost-head-toy-story-got-happy-ending.html
http://www.dailymail.co.uk/home/moslive/article-1234465/When-Lego-lost-head-toy-story-got-happy-ending.html
http://www.europeanceo.com/news/home/ceo-profiles/article940.html
http://www.firstlegoleague.org/
http://www.forbes.com/2008/08/12/lego-earnings-results-markets-equity-cx_je_0812markets21.html
http://www.guardian.co.uk/lifeandstyle/2009/mar/26/lego-billund-denmark
http://www.guardian.co.uk/lifeandstyle/2009/mar/26/lego-billund-denmark
http://www.hilarypagetoys.com/
http://www.historia.com.pt/legos/clones/texts/kiddicraft.htm
http://www.independent.co.uk/life-style/gadgets-and-tech/news/warner-bros-to-carry-on-making-LEGO-video-games-until-2016-1916339.html
http://www.lego.com/
http://www.legoland.com/
http://www.licensemag.com/
http://www.lugnet.com/
http://www.minifig.co.uk/default.asp?id=10
http://www.miniland.nl/Miniland/Miniland%20home.htm
http://www.misbi.com/
http://www.mocpages.com/
http://www.nowgamer.com/features/356/building-an-empire
http://www.nytimes.com/2009/09/06/business/global/06lego.html?pagewanted=3&_r=2
http://www.readwriteweb.com/archives/most_popular_websites_for_kids.php
http://www.strategy-business.com/article/07306?pg=6
http://www.telegraph.co.uk/news/worldnews/1555834/LEGOs-grown-up-fans-build-global-fellowship.html
http://www.time.com/time/world/article/0,8599,1707379,00.html
http://www.toyretailersassociation.co.uk/
http://www.wired.com/geekdad/2009/06/LEGO-for-a-living-conversation-with-a-master-builder/
http://www.worldbricks.com
http://www3.sympatico.ca/richard.smallbone/postwar3.html
Photo Credits
Thank you to all the people who so kindly contributed their wonderful photos to this book.
Alex Eylar
Alex Howe
Andrew Martin
Ben Pillen (www.flickr.com/benlego)
Bjrn Richter
Chas Saunter
Christopher Doyle (www.reasonablyclever.com)
David Martin
Eileen Sanda (http://www.flickr.com/eileensanda/)
Fatima Pires Santos
Geraldine and Vivienne Page
Hamid (Katanaz)
Harlen Chen (www.flickr.com/photos/tomichen)
Ian Greig
Jens Nygaard Knudsen
Jeremy Tilston
Jordan Schwartz
Kent Quon
Maxx Kroes
Miwaza
Otto-vintagetoys
Owen J. Weber
Paul Tichonczuk (http://tracer.ca/)
Pieter Stok
Richard Ashworth
Richard Wyatt
Ruben Saldana
StreetFly JZ
Thorskegga Thorn
www.brickartist.com
www.hilarypagetoys.com
Chapter 1
1891 1953: Bricks and Mortar
G odtfred Kirk Christiansen (1920 1995) may have been the person to develop and patent the famous LEGO brick design in 1958 but the LEGO story began with a different man some years before he was born. A few kilometres outside of Billund, Denmark a town famous for its connection to the LEGO name and the original LEGOLAND theme park in the Grene Church cemetery, is the final resting place of Ole Kirk Christiansen; Godtfreds father and the father of the LEGO Group.
Ole Kirk (OKC) was born into poverty in the farming community of Filskov, near Billund in 1891 and went on to work as a carpenter honing the skills which would lead to the creation of wooden toys and later plastic building blocks. These intersecting bricks would inspire the development of a system of play synonymous with the LEGO name and the most popular toy of the last 100 years, according to a 2004 survey carried out by the V&A Museum of Childhood.