Barry Sheehy - Winning the Race for Value: Strategies to Create Competitive Advantage in the Emerging

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title	:	Winning the Race for Value : Strategies to Create Competitive Advantage in the Emerging "Age of Abundance"
author	:	Sheehy, Barry.; Bracey, Hyler.; Frazier, Rick J.
publisher	:	AMACOM Books
isbn10 | asin	:	0814403549
print isbn13	:	9780814403549
ebook isbn13	:	9780585029238
language	:	English
subject	Strategic planning, Management, Competition.
publication date	:	1996
lcc	:	HD30.28.S427 1996eb
ddc	:	658.4/012
subject	:	Strategic planning, Management, Competition.

WINNING the RACE for VALUE Strategies to Create Competitive Advantage in the Emerging "Age of Abundance" Barry Sheehy, Hyler Bracey, Rick Frazier amacom American Management Association New York Atlanta Boston Chicago Kansas City San Francisco Washington, D.C. Brussels Mexico City Tokyo Toronto

This book is available at a special discount when ordered in bulk quantities. For information, contact Special Sales Department, AMACOM, a division of American Management Association, 1601 Broadway, New York, NY 10019. This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional person should be sought. Library of Congress Cataloging-in-Publication Data Sheehy, Barry. Winning the race for value: strategies to create competitive advantage in the emerging "age of abundance" / Barry Sheehy, Hyler Bracey, Rick Frazier. p. cm. Includes bibliographical references and index. ISBN 0-8144-0354-9 1. Strategic planning. 2. Management. 3. Competition. I. Bracey, Hyler. II. Frazier, Rick. III. Title. HD30.28.S427 1996 658.4'012dc2096-22693 CIP 1996 The Atlanta Consulting Group, Inc. All rights reserved. Printed in the United States of America. This publication may not be reproduced, stored in a retrieval system, or transmitted in whole or in part, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of AMACOM, a division of American Management Association, 1601 Broadway, New York, NY 10019. Printing number 10 9 87 6 5 4 3 2

To Bernard Vick and my other teachers over the years, who taught me to think, and Father Alan Cox, a priest, who taught me to act, and to my loving family, Christine, Kelly and James, who have borne the consequences without complaint. Barry Sheehy To my friends and business associates, Jack Rosenblum, Aubrey Sanford, and Roy Trueblood, who prepared me for this stage in my career; to the clients and employees of The Atlanta Consulting Group, who have been my teachers; and to my beautiful wife, Cass Flagg, for her loving support. Hyler Bracey To my parents, Helen and Richard, who told me to "go aheadtry it" and then supported me whenever I failed; and to Carol, my wife, for doing the same. Rick Frazier

Page vii Contents Acknowledgments ix Part I A New Order Born of Chaos 1 1 Through the Looking Glass 3 An overview of how and why the economic ground is shifting beneath our feet. 2 The New Economy: A Value-Driven Kaleidoscope 13 How the Knowledge Revolution is changing the very nature of value. Part II Value in Motion 35 3 What Causes Value to Shift? 37 How demographics, technology, new materials, economic cycles, regulation, social attitudes, new methods, and competition can trigger shifts in the perception of value. 4 What's So Different About Today's Value Shifts? 50 Information and competition combine to vastly accelerate the speed of today's value shifts. Part III Coming to Grips With Shifting Value in Business

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