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John Anthony Maltese - Spin Control: The White House Office of Communications and the Management of Presidential News

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Spin Control: The White House Office of Communications and the Management of Presidential News: summary, description and annotation

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Spin Control, originally published in 1992, chronicles the development of the powerful White House Office of Communications and its pivotal role in molding our perception of the modern presidency. In this new edition, John Maltese brings his analysis up to date with a chapter detailing the media techniques of the Bush administration, the 1992 presidential campaign (including the use of talk shows like Larry King Live), and the early Clinton administration.

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SPIN CONTROL THE WHITE HOUSE OFFICE OF COMMUNICATIONS AND THE MANAGEMENT OF - photo 1
SPIN CONTROL
THE WHITE HOUSE OFFICE OF COMMUNICATIONS
AND THE MANAGEMENT OF PRESIDENTIAL NEWS
JOHN ANTHONY MALTESE
SECOND EDITION, REVISED
THE UNIVERSITY OF NORTH CAROLINA PRESS
CHAPEL HILL & LONDON

title:Spin Control : The White House Office of Communications and the Management of Presidential News
author:Maltese, John Anthony.
publisher:University of North Carolina Press
isbn10 | asin:0807844527
print isbn13:9780807844526
ebook isbn13:9780807863169
language:English
subjectPresidents--United States--Press conferences, Government and the press--United States.
publication date:1994
lcc:JK518.M35 1994eb
ddc:353.03/5
subject:Presidents--United States--Press conferences, Government and the press--United States.
1992, 1994 The University
of North Carolina Press
All rights reserved
Manufactured in the United States of America
The paper in this book meets the guidelines for
permanence and durability of the Committee on
Production Guidelines for Book Longevity of the
Council on Library Resources.
98
5 4 3
Library of Congress Cataloging-in-Publication
Data
Maltese, John Anthony.
Spin control : the White House Office of
Communications and the management of
presidential news / by John Anthony Maltese.
2nd ed., rev.
p. cm.
Includes bibliographical references and index.
ISBN 0-8078-4452-7 (pbk.: alk. paper)
1. PresidentsUnited StatesPress
conferences. 2. Government and the press
United States. I. Title.
JK518.M35 1994
353-03'5dc20Picture 293-29368
CIP
TO MY PARENTS, MAY AND JOHN
CONTENTS
Acknowledgments
ix
Chapter One. Introduction
1
Chapter Two. Origins of the Office of Communications
13
Picture 3
Chapter Three. The Nixon Years: Beginnings and Evolution
28
Picture 4
Chapter Four. The Nixon Years: A House Divided
75
Picture 5
Chapter Five. The Ford Years: Decline and Resurgence
117
Picture 6
Chapter Six. The Carter Years: Getting Control
149
Picture 7
Chapter Seven. The Reagan Years: Perfecting the Art of Communication
179
Picture 8
Chapter Eight. The Bush and Clinton Years: Postscript
215
Appendix
241
Notes
255
Bibliography
289
Index
305

Page ix
ACKNOWLEDGMENTS
I am grateful to many people for their help in the preparation of this book. I am especially indebted to Francis E. Rourke, who spent countless hours reading my work and offering thoughtful criticisms and advice. He shared his wisdom at virtually every stage of this project's development-from its inception as a seminar paper, through its growth into a doctoral dissertation, and finally to this. Through it all, he proved to be a trusted mentor and a faithful friend. Robert L. Peabody also guided me through much of this research, and I am grateful for his kindness, wisdom, and support as well.
Many others have also helped along the way. I would like to offer a special word of thanks to the many individuals who worked in or with the Office of Communications and who granted interviews and shared their valuable time with me. I am also grateful for the Gerald R. Ford Foundation's generous grant, which supported my travel to the Ford Library in Ann Arbor, Michigan. The staff thereas well as the staff at the Nixon Presidential Materials Project in Alexandria, Virginia, and at the Jimmy Carter Library in Atlanta, Georgiaproved to be absolutely invaluable. I would especially like to thank Paul Guitte, James Hastings, Joan Howard, Byron A. Parham, and Sue Ellen Stanley from the Nixon Project; David Horrocks, Leesa Tobin, and Paul Conway from the Ford Library; and David Alsobrook, Martin Elzy, Bert Nason, and David Stanhope from the Carter Library. In addition, Samuel Kernell kindly shared transcripts of a symposium at the University of California at San Diego called "The Presidency, the Press and the People," and Benjamin Bradlee, Charles Colson, and Herbert Klein responded to my written queries.
I also owe an enormous debt to Scott M. Cutlip, dean emeritus of the School of Journalism at the University of Georgia. He is a man who has studied the Office of Communications since its inception and who generously gave me his
Page x
files concerning the office. The files included notes from many interviews that he had conducted with journalists and members of the Office of Communications in the early 1970s. They also included many unpublished documents, as well as an extensive clipping file. He shared his time as well as his research with me, and he offered thoughtful comments on an earlier draft of this manuscript.
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