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Seth Godin - Linchpin: Are You Indispensable?

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The only way to get what youre worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about. In bestsellers such as Purple Cow and Tribes, Seth Godin taught readers how to make remarkable products and spread powerful ideas. But this book is different. Its about you - your choices, your future, and your potential to make a huge difference in whatever field you choose. There used to be two teams in every workplace: management and labor. Now theres a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when theres no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art. Linchpins are the essential building blocks of great organizations. Like the small piece of hardware that keeps a wheel from falling off its axle, they may not be famous but theyre indispensable. And in todays world, they get the best jobs and the most freedom. Have you ever found a shortcut that others missed? Seen a new way to resolve a conflict? Made a connection with someone others couldnt reach? Even once? Then you have what it takes to become indispensable, by overcoming the resistance that holds people back. Linchpin will show you how to join the likes of... *Keith Johnson, who scours flea markets across the country to fill Anthropologie stores with unique pieces. *Marissa Mayer, who keeps Google focused on the things that really matter. *Jason Zimdars, a graphic designer who got his dream job at 37signals without a r?sum?. *David, who works at Dean and Deluca coffeeshop in New York. He sees every customer interaction as a chance to give a gift and is cherished in return. As Godin writes, Every day I meet people who have so much to give but have been bullied enough or frightened enough to hold it back. Its time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must.

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Table of Contents BESTSELLING BOOKS BY SETH GODIN Tribes Meatball Sundae - photo 1
Table of Contents

BESTSELLING BOOKS BY SETH GODIN
Tribes
Meatball Sundae
The Dip
Small Is the New Big
All Marketers Are Liars
Free Prize Inside!
Purple Cow
The Big Red Fez
Survival Is Not Enough
Unleashing the Ideavirus
Permission Marketing

AND CHECK OUT THESE FREE E-BOOKS (GOOGLE EM):

Knock Knock
Whos There
Everyones an Expert
The Bootstrappers Bible

There are more than three thousand free articles by Seth on his blog. Visit www.SethGodin.com for more information... click on Seths head to read them.
for Helene INTRODUCTION You Are a Genius If a genius is someone with - photo 2
for Helene
INTRODUCTION
You Are a Genius

If a genius is someone with exceptional abilities and the insight to find the not so obvious solution to a problem, you dont need to win a Nobel Prize to be one. A genius looks at something that others are stuck on and gets the world unstuck.
So the question is: Have you ever done that?
Have you ever found a shortcut that others couldnt find?
Solved a problem that confounded your family?
Seen a way to make something work that wasnt working before?
Made a personal connection with someone who was out of reach to everyone else?
Even once?
No one is a genius all the time. Einstein had trouble finding his house when he walked home from work every day. But all of us are geniuses sometimes.
The tragedy is that society (your school, your boss, your government, your family) keeps drumming the genius part out. The problem is that our culture has engaged in a Faustian bargain, in which we trade our genius and artistry for apparent stability.
Reality
A guy is riding in the first-class cabin of a train in Spain and to his delight, he notices that hes sitting next to Pablo Picasso. Gathering up his courage, he turns to the master and says, Seor Picasso, you are a great artist, but why is all your art, all modern art, so screwed up? Why dont you paint reality instead of these distortions?
Picasso hesitates for a moment and asks, So what do you think reality looks like?
The man grabs his wallet and pulls out a picture of his wife. Here, like this. Its my wife.
Picasso takes the photograph, looks at it, and grins. Really? Shes very small. And flat, too.
This book is about love and art and change and fear. Its about overcoming a multigenerational conspiracy designed to sap your creativity and restlessness. Its about leading and making a difference and its about succeeding. I couldnt have written this book ten years ago, because ten years ago, our economy wanted you to fit in, it paid you well to fit in, and it took care of you if you fit in. Now, like it or not, the world wants something different from you. We need to think hard about what reality looks like now.
What if you could learn a different way of seeing, a different way of giving, a different way of making a living? And what if you could do that without leaving your job?
This is not a book for the wild-haired crazies your company keeps in a corner. Its a book for you, your boss, and your employees, because the best future available to us is a future where you contribute your true self and your best work. Are you up for that?
One promise: the world to come (and this book) is neither small nor flat.
This Time Its Personal
This is a personal manifesto, a plea from me to you. Right now, Im not focused on the external, on the tactics organizations use to make great products or spread important ideas. This book is different. Its about a choice and its about your life. This choice doesnt require you to quit your job, though it challenges you to rethink how you do your job.
The system we grew up with is a mess. Its falling apart at the seams and a lot of people I care about are in pain because the things we thought would work dont. Every day I meet people who have so much to give but have been bullied enough or frightened enough to hold it back. They have become victims, pawns in a senseless system that uses them up and undervalues them.
Its time to stop complying with the system and draw your own map.
Stop settling for whats good enough and start creating art that matters. Stop asking whats in it for you and start giving gifts that change people. Then, and only then, will you have achieved your potential.
For hundreds of years, the population has been seduced, scammed, and brainwashed into fitting in, following instructions, and exchanging a days work for a days pay. That era has come to an end and just in time.
You have brilliance in you, your contribution is valuable, and the art you create is precious. Only you can do it, and you must. Im hoping youll stand up and choose to make a difference.
Making the Choice
My goal is to persuade you that there is an opportunity available to you, a chance to significantly change your life for the better. Not by doing something thats easy or that youve been trained to do, but by understanding how the rules of our world have fundamentally changed and by taking advantage of this moment to become someone the world believes is indispensable.
It starts by making a simple choice.
I know that you can do this and I hope you will. And once you do, if you do, Im hoping youll share the idea with someone you care about.
The Take-Care-of-You Bargain
Heres the deal our parents signed us up for:
Our world is filled with factories. Factories that make widgets and insurance and Web sites, factories that make movies and take care of sick people and answer the telephone. These factories need workers.
If you learn how to be one of these workers, if you pay attention in school, follow instructions, show up on time, and try hard, we will take care of you. You wont have to be brilliant or creative or take big risks.
We will pay you a lot of money, give you health insurance, and offer you job security. We will cherish you, or at the very least, take care of you.
Its a pretty seductive bargain.
So seductive that for a century, we embraced it. We set up our schools and our systems and our government to support the bargain.
It worked. The Fortune 500 took care of us. The teachers union took care of us. The post office and the local retailer took care of us. We followed the instructions, we washed the bottles, we showed up on time, and in return, we got what we needed. It was the American Dream. For a long time, it worked.
But in the face of competition and technology, the bargain has fallen apart.
Job growth is flat at best.
Wages in many industries are in a negative cycle.
The middle class is under siege like never before, and the future appears dismal. People are no longer being taken care ofpensions are gone; 401(k)s have been sliced in half; and its hard to see where to go from here. You might be the hardworking secretary, the one with institutional knowledge, the person who has given so much and deserves security and respect. And while you might deserve these things, your tenure is no guarantee that youre going to get them.
Suddenly, quite suddenly in the scheme of things, it seems like the obedient worker bought into a suckers deal. The educated, hardworking masses are still doing what theyre told, but theyre no longer getting what they deserve.
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