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Isaac Oduro Amoako - Trust, Institutions and Managing Entrepreneurial Relationships in Africa: An SME Perspective

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Isaac Oduro Amoako Trust, Institutions and Managing Entrepreneurial Relationships in Africa: An SME Perspective
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Palgrave Studies of Entrepreneurship in Africa Series Editors Kevin Ibeh - photo 1
Palgrave Studies of Entrepreneurship in Africa
Series Editors
Kevin Ibeh
Department of Management, Birkbeck, University of London, London, UK
Sonny Nwankwo
Office of the Academy Provost, Nigerian Defence Academy, Kaduna, Nigeria
Tigineh Mersha
Department of Management and International Business, University of Baltimore, Baltimore, MD, USA
Ven Sriram
Department of Marketing and Entrepreneurship, University of Baltimore, Baltimore, MD, USA

The Palgrave Studies of Entrepreneurship in Africa series offers an urgently needed platform to document, promote and showcase entrepreneurship in Africa and create a unique home for top quality, cutting-edge work on a broad range of themes and perspectives.

Focusing on successful African firms, small and medium-sized enterprises as well as multinational corporations, this series will cover new and ground-breaking areas including innovation, technology and digital entrepreneurship, green practices, sustainability, and their cultural and social implications for Africa. This series is positioned to eminently capture and energize the monumental changes currently taking place in Africa, well beyond the pervasive informal sector. It will also respond to the great thirst amongst students, researchers, policy and third sector practitioners for relevant knowledge and nuanced insights on how to further promote and institutionalize entrepreneurship, and optimize its benefits across the continent. The series will offer an important platform for interrogating the appropriateness and limits of Western management practices in Africa, examining new approaches to researching the fast-changing continent.

A diverse set of established experts and emerging scholars based in Africa and around the world will contribute to this series. Projects will also originate from entrepreneurship-themed tracks and Special Interest Groups at major Africa-focused conferences, notably the International Academy of African Business and Development, the Academy of Management Africa, and the Academy of International Business African Chapter. The foregoing breadth and diversity of themes, target authors and manuscript sources will produce a richly distinctive series.

More information about this series at http://www.palgrave.com/gp/series/15149

Isaac Oduro Amoako
Trust, Institutions and Managing Entrepreneurial Relationships in Africa An SME Perspective
Isaac Oduro Amoako Liverpool Business School Liverpool John Moores University - photo 2
Isaac Oduro Amoako
Liverpool Business School, Liverpool John Moores University, Liverpool, UK
Palgrave Studies of Entrepreneurship in Africa
ISBN 978-3-319-98394-3 e-ISBN 978-3-319-98395-0
https://doi.org/10.1007/978-3-319-98395-0
Library of Congress Control Number: 2018952368
The Editor(s) (if applicable) and The Author(s) 2019
This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed.
The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use.
The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.

Cover illustration: Roberto Binetti / Alamy Stock Photo

This Palgrave Macmillan imprint is published by the registered company Springer Nature Switzerland AG

The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland

To my family

Acknowledgements

This book would not have been possible without the support of those with whom I have had the opportunity to work at Liverpool Business School, Liverpool John Moores University. I am particularly grateful to the Dean, Mr Tim Nichols, Academic Director, Dr Adam Shore, Director of Research, Professor David Bryde, Professor Bettany Shona, Professor Ian Fillis, Dr. Seamus OBrien, and colleagues who have all been supportive of my passion for research. My next appreciation goes to the Head and the staff at the Centre for Enterprise and Economic Development Research (CEEDR) at Middlesex University where I received a scholarship for my PhD. I would particularly like to express my heartfelt appreciation to Professor Fergus Lyon, my Director of Studies and Dr. Leandro Sepulveda, my Second Supervisor, both at CEEDR. I am also thankful to the entrepreneurs who provided interviews for this book. Then thanks are due to my colleagues and friends; Dr. Frank Nyame Asiamah, Kingsley Obinna Omeihi, Dr. Loliya Akobo, Dr. Anne Broderick, Philomene Uwamaliya, Stephen Gyamfi and Vivien Bahire who read portions of the work and provided feedback. I would also like to thank the Series Editors-Professor Ibe, Professor Nwankwo, Professor Mersha and Professor Sriram whose feedback enabled me to improve on some sections of the book.

My final thanks go to my mother, Mary Yaa Adutwumwaa, my children Kwame, Yvonne, Noah, and Richmond, my granddaughter Marissa and my siblings Philip and Kofi whose support and encouragement enabled me to persevere during the many hours of writing.

26 June 2018

Isaac Oduro Amoako
Contents
Part ITheories of Institutions, Trust and Their Impact on Entrepreneurship
Part IIRethinking Institutions and Trust Development in Entrepreneurial Relationships in Africa
Part IIITrust in African Entrepreneurial Relationships
Part IVConclusions and Implications
List of Figures
Fig. 2.1 Institutions influencing the entrepreneur and entrepreneurship. (Source: Own research)
Fig. 3.1 Interorganisational trust in Entrepreneurial Relationships. (Source: Own research)
Fig. 4.1 Institutions influencing trust development in entrepreneurial relationships in Africa. (Source: Own research)
Fig. 5.1 Entrepreneurial relationships and institutions in Africa. (Source: Authors own research)
Fig. 5.2 Entrepreneurial customer attraction strategies. (Source: Authors own research)
Fig. 6.1 Entrepreneurial trust development in weak institutional contexts. (Source: Own research)
Fig. 7.1 Trust violation in entrepreneurial relationships. (Source: Own research)
Fig. 8.1 Trust repair in entrepreneurial relationships. (Source: Own research)
List of Tables
Table 6.1 Trade associations and trust development in Ghanaian and West African markets
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