Copyright 2019 by Amy Webb
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First Edition: March 2019
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Library of Congress Cataloging-in-Publication Data
Names: Webb, Amy, 1974- author.
Title: The Big Nine : how the tech titans and their thinking machines could warp humanity / Amy Webb.
Description: New York : PublicAffairs, [2019] | Includes bibliographical references and index.
Identifiers: LCCN 2018048107| ISBN 9781541773752 (hardcover) | ISBN 9781541773745 (ebook)
Subjects: LCSH: Artificial intelligenceSocial aspects. | Artificial intelligenceEconomic aspects. | Internet industrySocial aspects. | Social responsibility of business.
Classification: LCC Q334.7 .W43 2019 | DDC 006.301dc23
LC record available at https://lccn.loc.gov/2018048107
ISBNs: 978-1-5417-7375-2 (hardcover); 978-1-5417-7374-5 (ebook); 978-1-5417-2441-9 (international)
E3-20190122-JV-NF-ORI
To my father, Don Webb, the most authentically intelligent person Ive ever known.
The Big Nine is provocative, readable, and relatable. Amy Webb demonstrates her extensive knowledge of the science driving AI and the geopolitical tensions that could result between the US and China in particular. She offers deep insights into how AI could reshape our economies and the current world order, and she details a plan to help humanity chart a better course.
Anja Manuel, Stanford University, cofounder and partner RiceHadleyGates
The Big Nine is an important and intellectually crisp work that illuminates the promise and peril of AI. Will AI serve its three current American masters in Washington, Silicon Valley, and Wall Street, or will it serve the interests of the broader public? Will it concentrate or disperse economic and geopolitical power? We can thank Amy Webb for helping us understand the questions and how to arrive at answers that will better serve humanity than our current path. The Big Nine should be discussed in classrooms and boardrooms around the world.
Alec Ross, author of The Industries of the Future
The Big Nine makes bold predictions regarding the future of AI. But unlike many other prognosticators, Webb sets sensationalism aside in favor of careful arguments, deep historical context, and a frightening degree of plausibility.
Jonathan Zittrain, George Bemis Professor of International Law and professor of computer science, Harvard University
The Big Nine is thoughtful and provocative, taking the long view and most of all raising the right issues around AI and providing a road map for an optimistic future with AI.
Peter Schwartz, author of The Art of the Long View
The Big Nine provides seminal arguments on eschewing nowist mindsets to avoid allocating human agency to the corporations developing AI. Webbs potential scenarios for specific futures are superb, providing detailed visions for society to avoid as well as achieve.
John C. Havens, executive director, IEEE Global Initiative on Ethics of Autonomous and Intelligent Systems, and author of Heartificial Intelligence: Embracing Our Humanity to Maximize Machines
A rtificial intelligence is already here, but it didnt show up as we all expected. It is the quiet backbone of our financial systems, the power grid, and the retail supply chain. It is the invisible infrastructure that directs us through traffic, finds the right meaning in our mistyped words, and determines what we should buy, watch, listen to, and read. It is technology upon which our future is being built because it intersects with every aspect of our lives: health and medicine, housing, agriculture, transportation, sports, and even love, sex, and death.
AI isnt a tech trend, a buzzword, or a temporary distractionit is the third era of computing. We are in the midst of significant transformation, not unlike the generation who lived through the Industrial Revolution. At the beginning, no one recognized the transition they were in because the change happened gradually, relative to their lifespans. By the end, the world looked different: Great Britain and the United States had become the worlds two dominant powers, with enough industrial, military, and political capital to shape the course of the next century.
Everyone is debating AI and what it will mean for our futures ad nauseam. Youre already familiar with the usual arguments: the robots are coming to take our jobs, the robots will upend the economy, the robots will end up killing humans. Substitute machine for robot, and were cycling back to the same debates people had 200 years ago. Its natural to think about the impact of new technology on our jobs and our ability to earn money, since weve seen disruption across so many industries. Its understandable that when thinking about AI, our minds inevitably wander to HAL 9000 from 2001: A Space Odyssey, WOPR from War Games, Skynet from The Terminator, Rosie from The Jetsons, Delores from Westworld, or any of the other hundreds of anthropomorphized AIs from popular culture. If youre not working directly inside of the AI ecosystem, the future seems either fantastical or frightening, and for all the wrong reasons.
Those who arent steeped in the day-to-day research and development of AI cant see signals clearly, which is why public debate about AI references the robot overlords youve seen in recent movies. Or it reflects a kind of manic, unbridled optimism. The lack of nuance is one part of AIs genesis problem: some dramatically overestimate the applicability of AI, while others argue it will become an unstoppable weapon.
I know this because Ive spent much of the past decade researching AI and meeting with people and organizations both inside and outside of the AI ecosystem. Ive advised a wide variety of companies at the epicenter of artificial intelligence, which include Microsoft and IBM. Ive met with and advised stakeholders on the outside: venture capitalists and private equity managers, leaders within the Department of Defense and State Department, and various lawmakers who think regulation is the only way forward. Ive also had hundreds of meetings with academic researchers and technologists working directly in the trenches. Rarely do those working directly in AI share the extreme apocalyptic or utopian visions of the future we tend to hear about in the news.