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Simon - Too big to ignore: the business case for big data

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Simon Too big to ignore: the business case for big data
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Additional praise for Too Big to Ignore The Business Case for Big Data Today - photo 1

Additional praise for Too Big to Ignore: The Business Case for Big Data

Today Big data affects everybody and will continue to do so for the foreseeable future. In Too Big to Ignore , Phil Simon makes the topic accessible and relatable. This important book shows people how to put Big Data to work for their organizations.

William McKnight, President, McKnight Consulting Group

Simon has an uncanny ability to connect business cases with complex technical principles, and most importantly, clearly explain how everything comes together. In this book, Simon demystifies Big Data. Simons vision helps the rest of us understand how this evolving and pervasive subject affects businesses today.

Dalton Cervo, co-author of Master Data Management in PracticeAchieving True Customer MDM and president of Data Gap Consulting.

From Twitter feeds to photo streams to RFID pings, the Big Data universe is rapidly expanding, providing unprecedented opportunities to understand the present and peer into the future. Tapping its potential while avoiding its pitfalls doesnt take magic; it takes a map. In Too Big to Ignore, Phil Simon offers businesses a comprehensive, clear-eyed, and enjoyable guide to the next data frontier.

Chris Berdik, author of Mind over Mind: The Surprising Power of Expectations

Business leaders are drowning in data, and the deluge has only just begun. In Too Big to Ignore, Simon delves into the world of Big Data, and makes the business case for capturing, structuring, analyzing, and visualizing the immense amount of information accessible to businesses. This book gives your organization the edge it needs to turn data into intelligence, and intelligence into action.

Paul Roetzer, Founder & CEO, PR 20/20; author of The Marketing Agency Blueprint

Phil Simons Too Big to Ignore clearly demonstrates the increasing role and value of Big Data. His illustrative case studies and engaging style will dispel any doubts executives may have about how Big Data is driving success in todays economy.

Adrian C. Ott, award-winning author of The 24-Hour Customer

Wiley & SAS Business Series

The Wiley & SAS Business Series presents books that help senior-level managers with their critical management decisions.

Titles in the Wiley and SAS Business Series include:

Activity-Based Management for Financial Institutions: Driving Bottom-Line Results by Brent Bahnub
Big Data Analytics: Turning Big Data into Big Money by Frank Ohlhorst
Branded! How Retailers Engage Consumers with Social Media and Mobility by Bernie Brennan and Lori Schafer
Business Analytics for Customer Intelligence by Gert Laursen
Business Analytics for Managers: Taking Business Intelligence Beyond Reporting by Gert Laursen and Jesper Thorlund
The Business Forecasting Deal: Exposing Bad Practices and Providing Practical Solutions by Michael Gilliland
Business Intelligence Success Factors: Tools for Aligning Your Business in the Global Economy by Olivia Parr Rud
CIO Best Practices: Enabling Strategic Value with Information Technology, Second Edition by Joe Stenzel
Connecting Organizational Silos: Taking Knowledge Flow Management to the Next Level with Social Media by Frank Leistner
Credit Risk Assessment: The New Lending System for Borrowers, Lenders, and Investors by Clark Abrahams and Mingyuan Zhang
Credit Risk Scorecards: Developing and Implementing Intelligent Credit Scoring by Naeem Siddiqi
The Data Asset: How Smart Companies Govern Their Data for Business Success by Tony Fisher
Demand-Driven Forecasting: A Structured Approach to Forecasting by Charles Chase
The Executives Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business by David Thomas and Mike Barlow
Executives Guide to Solvency II by David Buckham, Jason Wahl, and Stuart Rose
Fair Lending Compliance: Intelligence and Implications for Credit Risk Management by Clark R. Abrahams and Mingyuan Zhang
Foreign Currency Financial Reporting from Euros to Yen to Yuan: A Guide to Fundamental Concepts and Practical Applications by Robert Rowan
Human Capital Analytics: How to Harness the Potential of Your Organizations Greatest Asset by Gene Pease, Boyce Byerly, and Jac Fitz-enz
Information Revolution: Using the Information Evolution Model to Grow Your Business by Jim Davis, Gloria J. Miller, and Allan Russell
Manufacturing Best Practices: Optimizing Productivity and Product Quality by Bobby Hull
Marketing Automation: Practical Steps to More Effective Direct Marketing by Jeff LeSueur
Mastering Organizational Knowledge Flow: How to Make Knowledge Sharing Work by Frank Leistner
The New Know: Innovation Powered by Analytics by Thornton May
Performance Management: Integrating Strategy Execution, Methodologies, Risk, and Analytics by Gary Cokins
Retail Analytics: The Secret Weapon by Emmett Cox
Social Network Analysis in Telecommunications by Carlos Andre Reis Pinheiro
Statistical Thinking: Improving Business Performance, Second Edition by Roger W. Hoerl and Ronald D. Snee
Taming the Big Data Tidal Wave: Finding Opportunities in Huge Data Streams with Advanced Analytics by Bill Franks
The Value of Business Analytics: Identifying the Path to Profitability by Evan Stubbs
Visual Six Sigma: Making Data Analysis Lean by Ian Cox, Marie A. Gaudard, Philip J. Ramsey, Mia L. Stephens, and Leo Wright
Win with Advanced Business Analytics: Creating Business Value from Your Data by Jean Paul Isson and Jesse Harriott

For more information on any of the above titles, please visit www.wiley.com .

Cover image Baris SimsekiStockphoto Cover design John Wiley Sons Inc - photo 2

Cover image: Baris Simsek/iStockphoto
Cover design: John Wiley & Sons, Inc.

Copyright 2013 by John Wiley & Sons, Inc. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the Web at www.copyright.com . Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions .

Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.

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