Mike Featherstone - Consumer culture and postmodernism
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Implicit within claims that society itself is in some sense postmodern is an argument about the priority of consumption as a determinant of everyday life. In this view, mass media advertising and market dynamics lead to a constant search for new fashions, new styles, new sensations and experiences. Material goods are consumed as `communicators; they are valued as signifiers of taste and of lifestyle. This volume examines the viability of this portrait of contemporary society. Mike Featherstone explores the roots of consumer culture, how it is defined and differentiated and the extent to which it represents the arrival of a `postmodern world. He examines the theories of consumption and postmodernism among contemporary social theorists such
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Consumer Culture and Postmodernism Theory, Culture & Society (Unnumbered)
author
:
Featherstone, Mike.
publisher
:
Sage Publications, Inc.
isbn10 | asin
:
0803984154
print isbn13
:
9780803984158
ebook isbn13
:
9780585357980
language
:
English
subject
Popular culture--History--20th century, Postmodernism, Consumers--History--20th century.
publication date
:
1991
lcc
:
CB430.F44 1991eb
ddc
:
306
subject
:
Popular culture--History--20th century, Postmodernism, Consumers--History--20th century.
Page i
Consumer Culture and Postmodernism
Page ii
Theory, Culture & Society
Theory, Culture & Society caters for the resurgence of interest in culture within contemporary social science and the humanities. Building on the heritage of classical social theory, the book series examines ways in which this tradition has been reshaped by a new generation of theorists. It will also publish theoretically informed analyses of everyday life, popular culture, and new intellectual movements.
EDITOR: Mike Featherstone, Teesside Polytechnic
EDITORIAL BOARD Roy Boyne, Newcastle-upon-Tyne Polytechnic Mike Hepworth, University of Aberdeen Scott Lash, University of Lancaster Roland Robertson, University of Pittsburgh Bryan S. Turner, University of Essex
Also in this series
Reproduction in Education, Society and Culture Revised edition Pierre Bourdieu and Jean-Claude Passeron
The Tourist Gaze Leisure and Travel in Contemporary Societies John Urry
Theories of Modernity and Postmodernity edited by Bryan S. Turner
Global Culture Nationalism, Globalization and Modernity edited by Mike Featherstone
The Body Social Process and Cultural Theory edited by Mike Featherstone, Mike Hepworth and Bryan S. Turner
Page iii
Consumer Culture and Postmodernism
Mike Featherstone
Page iv
in this collection Mike Featherstone 1991
First published 1991 Reprinted 1991 (twice), 1992, 1993, 1994, 1996, 1998
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, transmitted or utilized in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without permission in writing from the Publishers.
SAGE Publications Ltd 6 Bonhill Street London EC2A 4PU
SAGE Publications Inc 2455 Teller Road Thousand Oaks, California 91320
SAGE Publications India Pvt Ltd 32, M-Block Market Greater Kailash I New Delhi 110 048
Published in association with Theory, Culture & Society, Department of Administrative and Social Studies, Teesside Polytechnic
British Library Cataloguing in Publication data
Featherstone, Mike Consumer culture and postmodernism. (Theory, culture and society). 1. Culture. Postmodernism I. Title II. Series 306 ISBN 0-8039-8414-6 ISBN 0-8039-8415-4 pbk
Library of Congress catalog card number 90-62833
Printed in Great Britain by J. W. Arrowsmith Ltd, Bristol
Page v
Contents
Preface
vii
1 Modern and Postmodern: Definitions and Interpretations
1
2 Theories of Consumer Culture
13
3 Towards a Sociology of Postmodern Culture
28
4 Cultural Change and Social Practice
51
5 The Aestheticization of Everyday Life
65
6 Lifestyle and Consumer Culture
83
7 City Cultures and Postmodern Lifestyles
95
8 Consumer Culture and Global Disorder
112
9 Common Culture or Uncommon Cultures?
129
10 Concluding Remarks: The Globalization of Diversity
144
Bibliography
148
Index
159
Page vi
For Edna, Claire and John
Page vii
Preface
I first became interested in consumer culture in the late 1970s. The stimulus was the writings of members of the Frankfurt School and other proponents of Critical Theory which were featured and discussed so well in journals like
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