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Robert Lawrence Heath - Human communication theory and research: concepts, contexts, and challenges

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Human Communication Theory and Research introduces students to the growing body of theory and research in communication, demonstrating the integration between the communication efforts of interpersonal, organizational, and mediated settings. This second edition builds from the foundation of the original volume to demonstrate the rich array of theories, theoretical connections, and research findings that drive the communication discipline. Robert L. Heath and Jennings Bryant have added a chapter on new communication technologies and have increased depth throughout the volume, particularly in the areas of social meaning, critical theory and cultural studies, and organizational communication. The chapters herein are arranged to provide insight into the breadth of studies unique to communication, acknowledging along the way the contributions of researchers from psychology, political science, and sociology. Heath and Bryant chart developments and linkages within and between ways of looking at communication. The volume establishes an orientation for the social scientific study of communication, discussing principles of research, and outlining the requirements for the development and evaluation of theories. Appropriate for use in communication theory courses at the advanced undergraduate and graduate level, this text offers students insights to understanding the issues and possible answers to the question of what communication is in all forms and contexts.

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title Human Communication Theory and Research Concepts Contexts and - photo 1

title:Human Communication Theory and Research : Concepts, Contexts, and Challenges LEA's Communication Series
author:Heath, Robert L.; Bryant, Jennings.
publisher:Lawrence Erlbaum Associates, Inc.
isbn10 | asin:0805830073
print isbn13:9780805830071
ebook isbn13:9780585323343
language:English
subjectCommunication.
publication date:2000
lcc:P90.H39 2000eb
ddc:302.2/01
subject:Communication.
Page i
Human Communication Theory and Research
Concepts, Contexts, and Challenges
Second Edition
Page ii
LEA's COMMUNICATION SERIES
Jennings Bryant/Dolf Zillmann, General Editors
Selected titles in the Communication Theory and Methodology
subseries (Jennings Bryant, series advisor) include:
Berger Planning Strategic Interaction: Attaining Goals Through Communicative Action
Dennis/Wartella American Communication Research: The Remembered
History
Ellis Crafting Society: Ethnicity, Class, and Communication Theory
Greene Message Production: Advances in Communication Theory
Olson Hollywood Planet: Global media and the Competitive Advantage
of Narrative Transparency
Riffe/Lacy/Fico Analyzing Media Messages: Using Quantitative Content
Analysis in Research
Salwen/Stacks An Integrated Approach to Communication Theory
and Research
For a complete list of titles in LEA's Communication Series, please contact
Lawrence Erlbaum Associates, Publishers.
Page iii
Human Communication Theory and Research
Concepts, Contexts, and Challenges
Second Edition
Robert L. Heath
University of Houston
Jennings Bryant
University of Alabama
Page iv Copyright 2000 by Lawrence Erlbaum Associates Inc All rights - photo 2
Page iv
Copyright 2000 by Lawrence Erlbaum Associates, Inc.
All rights reserved. No part of this book may be reproduced in any form, by photostat, microfilm, retrieval system, or any other means, without the prior written permission of the publisher.
Lawrence Erlbaum Associates, Inc., Publishers
10 Industrial Avenue
Mahwah, New Jersey 07430-2262
Cover design by Kathryn Houghtaling Lacey

Library of Congress Cataloging-in-Publication Data
Heath, Robert L. (Robert Lawrence), 1941
Human communication theory and research: concepts, contexts, and challenges /
Robert Heath,2nd ed.
p. cm.(LEA's communication series)
Includes bibliographical references and index.
ISBN 0-8058-3007-3 (alk. Paper) 08058-3008-1 (pbk. :
alk. paper)
1. Communication. I. Bryant, Jennings. II. Title. III. Series.
P90 H39 2000
302.2'01dc2l 00-033166
Books published by Lawrence Erlbaum Associates are printed on acid-free paper, and their bindings are chosen for strength and durability.
Printed in the United States of America
10 9 8 7 6 5 4 3 2 1
Page v
Contents
Preface
vii
1
Why Study Theories and Conduct Research?
1
2
Anatomy of the Communication Process
45
3
Language, Meaning, and Messages
91
4
Information and Uncertainty: Concepts and Contexts
131
5
Persuasion: Concepts and Contexts
171
6
Interpersonal Communication: Relationships, Expectations, and Conflict
215
7
Interpersonal Communication: Social Cognition and Communication Competence
259
8
Communication in Organizations
297
9
Mass-Mediated Communication
343
10
New Communication Technologies
377
References
399
Author Index
431
Subject Index
439

Page vii
Preface
The study of communication theory asks that for a moment we step back and look at the field. It forces us to consider what communication is, where it occurs in relatively unique contexts, and how it affects people. We also realize that people affect it. Communication is a process that changes because of how people use it. Communication is often very much taken for granted. Why study communication when everyone can communicate? Does one need special insight to understand communication? Is a scholar's insight better than a person's who is not specially trained in research and the study of theory?
In 1993, Robert Craig asked, why are there so many communication theories? He hoped that the discipline would have fewer theories and would find integration instead of differences. He offered a challenge:
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