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Kathleen Kelly Janus - Social Startup Success: How the Best Nonprofits Launch, Scale Up, and Make a Difference

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Social Startup Success: How the Best Nonprofits Launch, Scale Up, and Make a Difference: summary, description and annotation

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Kathleen Kelly Janus, a lecturer at the Stanford University Program on Social Entrepreneurship and the founder of the successful social enterprise Spark, set out to investigate what makes a startup succeed or fail. She surveyed more than 200 high-performing social entrepreneurs and interviewed dozens of founders. Social Startup Success shares her findings for the legions of entrepreneurs working for social good, revealing how the best organizations get over the revenue hump. How do social ventures scale to over $2 million, Januss clear benchmark for a social enterprises sustainability? Janus, tapping into strong connections to the Silicon Valley world where many of these ventures are started or and/or funded, reveals insights from key figures such as DonorsChoose founder Charles Best, charity: waters Scott Harrison, Reshma Saujani of Girls Who Code and many others. Social Startup Success will be social entrepreneurships essential playbook; the first definitive guide to solving the problem of scale.

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Many of the designations used by manufacturers and sellers to distinguish their - photo 1

Many of the designations used by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book and Da Capo Press was aware of a trademark claim, the designations have been printed in initial capital letters.

Copyright 2017 by Kathleen Kelly Janus

Hachette Book Group supports the right to free expression and the value of copyright. The purpose of copyright is to encourage writers and artists to produce the creative works that enrich our culture.

The scanning, uploading, and distribution of this book without permission is a theft of the authors intellectual property. If you would like permission to use material from the book (other than for review purposes), please contact permissions@hbgusa.com. Thank you for your support of the authors rights.

Da Capo Lifelong Books

Hachette Book Group

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Originally published in hardcover and ebook by Da Capo Lifelong Books in January 2018; Originally published in 2018 by Da Capo Lifelong Books in the USA

First Edition: January 2018

Published by Da Capo Lifelong Books, an imprint of Perseus Books, LLC, a subsidiary of Hachette Book Group, Inc. The Da Capo Lifelong name and logo is a trademark of the Hachette Book Group.

The publisher is not responsible for websites (or their content) that are not owned by the publisher.

Editorial production by Christine Marra, Marrathon Production Services, www.marrathoneditorial.org

Set in 12-point Paradox

Cataloging-in-Publication Data is available from the Library of Congress.

ISBN 978-0-7382-1990-5 (hardcover)

ISBN 978-0-7382-1991-2 (ebook)

E3-20171201-JV-PC

Social startup, including social business startup, success will be an important catalyst for training the next generation of social entrepreneurs on how to change the world. Kathleen Kelly Janus eloquently brings to life the best practices that all social entrepreneurs must embrace to maximize their impact. The pressing social problems we face today require creative leadership now more than ever, and this book will teach you what you need to know to be a good social entrepreneur.

MUHAMMAD YUNUS, Nobel Peace Prize winner and author of the New York Times bestseller Banker to the Poor

Challenging inequality in the modern world demands that nonprofit leaders equip themselves with proven strategies to maximize impact. Social Startup Success reveals the secret sauce behind the most influential nonprofits of our time, telling their stories in memorable ways that every nonprofit leader can learn from.

DARREN WALKER, President, Ford Foundation

What Crossing the Chasm did for the business sector, Social Startup Success will do for the nonprofit sector. In this vital guide, Kathleen Kelly Janus shows how to scale an impact organization and, in so doing, change the world for the better.

CHARLES BEST, Founder and CEO, DonorsChoose

Social Startup Success provides both inspiration and practical advice. Based on extensive research, Kathleen Kelly Janus features some of the most important lessons that many of us have learned along our leadership journeys, so that organizations can accelerate their impact to meet the pressing social needs of today. This book is an invaluable resource for the next generation of changemakers.

WENDY KOPP, Founder, Teach for America, Co-Founder and CEO, Teach for All

Kathleen Kelly Janus weaves brilliantly crafted stories of transformational social entrepreneurs into an invaluable roadmap of how to transform ideas and vision into execution and impact. Social Startup Success is an inspiring must-read, with an empathetic voice, for all of us aspiring to maximize our social value through our organizations, work and lives.

LAURA ARRILLAGA-ANDREESSEN, Founder and President, laaf.org; author, Giving 2.0; Founder/Chairman, Stanford PACS;Founder/Chairman Emeritus, SV2; Lecturer in Business Strategy/Philanthropy, Stanford Graduate School of Business

Synthesizing a range of stories of leading social entrepreneurs, Kathleen Kelly Janus has created an insightful and highly useful guide that breaks down how organizations maximize their impact and create lasting change. An important contribution to the field.

DAVID BORNSTEIN, CEO, Solutions Journalism Network and author, How to Change the World: Social Entrepreneurs and the Power of New Ideas and Social Entrepreneurship: What Everyone Needs to Know

Social Startup Success is a playbook I wish we had when we founded Kiva! This book serves emerging and established social entrepreneurs looking to integrate cutting-edge best practices into their organizationsbased on a unique account of top-performing social enterprises and academic research. When youre building an airplane as youre flying, time is precious. Social Startup Success provides key insights into things we all struggle with: creating a culture of innovation, measuring impact and cultivating collective leadership. Kathleen Kelly Janus takes us behind the scenes at some of the worlds top-performing social entrepreneurs, providing a fun and inspiring read for anyone who cares about making the world a better place.

PREMAL SHAH, President and Co-Founder, Kiva.org

Social Startup Success is an important read for aspiring social entrepreneurs seeking to shift the unjust equilibria that some of the best social entrepreneurs have been fighting for years. By shedding light on the stories of inspiring leaders like Raj Panjabi of Last Mile Health, Chuck Slaughter of Living Goods, and Andrew Yoon of One Acre Fund, Kathleen Kelly Janus draws on her extensive research to pull back the curtain for those seeking to change the world.

SALLY OSBERG, President and CEO, Skoll Foundation

Written from the wellspring of technology and now social innovation in Silicon Valley, Kathleen Kelly Janus Social Startup Success is a comprehensive and clearly written synthesis of the fundamental forces shaping social entrepreneurship today: design thinking, theory of change and strategic leadership, impact measurement, storytelling, new business and financial models. The must-read book on social entrepreneurship for the next decade.

WILLIAM F. MEEHAN III, Lafayette Partners Lecturer in Strategic Management at the Stanford University Graduate School of Business, Director Emeritus of McKinsey & Company, and co-author, with Kim Starkey Jonker, of Engine of Impact: Essentials of Strategic Leadership in the Nonprofit Sector

Kathleen Janus has written a practical, inspiring, and empirically grounded guide for social entrepreneurs, drawing valuable lessons from actual stories of success and failure.

PAUL BREST, Professor Emeritus, Stanford Law School, and co-author, Money Well Spent

Im always on the hunt for valuable tools and resources that tomorrows social change leaders can use as a guide as they begin their social impact journeys. I predict that Social Startup Success will very quickly become a must-have for those building and scaling the best social impact nonprofits. Kathleen Kelly Janus has made a significant contribution to our field by not just focusing on the who but on the how-to. She has presented all those committed to the work of the world with five practical and actionable strategies that are best practices for driving social impact. This book is an inclusive call to action that uses the inspiring stories of creative and committed social change leaders to not only educate other fellow travelers but also spark the involvement of the rest of us to get engaged with these nonprofit organizations so worth supporting.

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