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Tarun Agarwal - How to Start a Startup: The Silicon Valley Playbook for Entrepreneurs

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How to Start a Startup: The Silicon Valley Playbook for Entrepreneurs: summary, description and annotation

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New startups are created every day around the word, with many founders dreaming of millions of users and billions of dollars. But the harsh reality is that very few will succeed.

How can entrepreneurs stack the odds in their favor? By learning from the experiences of startup founders, executives, and investors whove been there before.

Thats exactly what How to Start a Startup provides, sharing essential lessons from 25+ Silicon Valley insiders whove faced the challenges of starting a new business and come out swinging.

Based on a Stanford University course taught by Y Combinator (the prestigious startup accelerator behind companies like Dropbox and Airbnb), this in-depth reference guide features advice from experts like:
- Reid Hoffman, LinkedIn co-founder
- Dustin Moskovitz, Facebook co-founder
- Paul Graham, Y Combinator co-founder
- Marc Andreessen and Ben Horowitz, co-founders of Netscape and Andreessen Horowitz venture capital firm
- Peter Thiel, co-founder of PayPal and Founders Fund, early Facebook investor
- Ben Silbermann, Pinterest co-founder and CEO

Nominated as Book of the Year by Product Hunt (the leading Silicon Valley community for discovering the best new products), How to Start a Startup reveals the secrets to raising money, building products users love, hiring a great team, getting press coverage, attracting customers, growing your business, and more.

No matter what type of product youre creating (web, mobile, hardware, online-to-offline, etc.) or what audience youre targeting (consumers or the enterprise), this playbook will give you all the information necessary to launch and scale a successful startup.

This book was created independently by the publishers and all net proceeds will go to support charitable causes promoting wider access to opportunity for all.

Tarun Agarwal: author's other books


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How to Start a Startup
The Silicon Valley Playbook for Entrepreneurs
ThinkApps
PlatoWorks Inc.
San Francisco, CA

How to Start a Startup: The Silicon Valley Playbook for Entrepreneurs

Copyright 2015 by ThinkApps.

All Rights Reserved, except where otherwise noted.

Published by PlatoWorks Inc.

First Edition, Kindle

ISBN 978-0-9972685-0-8

Contents
Preface

How to Start a Startup is based on a Stanford University course of the same name taught by Y Combinator, the prestigious startup accelerator behind billion-dollar companies like Dropbox and Airbnb.

This reference book was written and published independently by ThinkApps, a product development service powering top Silicon Valley startups and innovative enterprise companies.

ThinkApps mission is to build great products. From our headquarters in San Francisco, weve designed and developed apps used by millions of users and, in the process, become deeply immersed in the world of startups.

When Y Combinator began its How to Start a Startup course, we quickly recognized that its lectures captured many of the key learnings from which early-stage founders would benefit.

Using the course material as a starting point, we decided to write the ultimate Silicon Valley playbook for entrepreneurs a detailed guide to everything youll need to know in the earliest stages of your company.

In the chapters that follow, youll learn from 25+ insiders like:

  • Reid Hoffman, LinkedIn co-founder
  • Dustin Moskovitz, Facebook co-founder
  • Marc Andreessen and Ben Horowitz, co-founders of Netscape and Andreessen Horowitz venture capital firm
  • Peter Thiel, co-founder of PayPal and Founders Fund, early Facebook investor
  • Ben Silbermann, Pinterest co-founder and CEO

These experts will reveal the secrets to raising money, building products users love, hiring a great team, getting press coverage, attracting customers, scaling up, and more.

Our hope is that How to Start a Startup will take the wisdom and energy of Silicon Valley and spread it worldwide, motivating and educating aspiring entrepreneurs and early-stage startup founders around the globe.

Acknowledgements

In addition to acknowledging Stanford University and Y Combinator (especially president Sam Altman), wed like to recognize the tech founders, executives, and investors who served as speakers for the How to Start a Startup course. Their lessons are highlighted throughout this book.

Our thanks also go to Tarun Agarwal, Katelan Cunningham and Becky Cruze for their substantial roles in bringing this book to life, as well as to Hrvoje Bielen for cover design.

Introduction

Starting a successful startup is similar to having kids; its like a button you press and it changes your life irrevocably. ~Paul Graham

As Paul Graham, co-founder of the prestigious Y Combinator startup accelerator, noted in a lecture at Stanford University, starting a successful startup like having kids is life-changing.

Its similar to raising children in another way, as well: its one of the most challenging yet rewarding things you can do.

Startups Are Eating the World

Modern life is shaped by products and services conceived and developed by creative people. Where we live, what food and entertainment we consume, and how we learn, work, and travel are all constantly evolving.

In 2011, legendary entrepreneur and investor Marc Andreessen claimed, Software is eating the world. Today, it might be more accurate to say that startups are eating the world.

But before jumping into an in-depth discussion of startups, lets make sure were all working off the same definition of these businesses.

As defined by Graham, A startup is a company designed to grow fast.

Disruption and innovation are the driving forces behind these high-growth companies. Naturally, disrupting the status quo and inventing new products and services is hard work with unpredictable outcomes.

Yet, despite the challenges, there are always entrepreneurs willing to cast off the safe and familiar in order to explore the next frontier.

A large portion of these entrepreneurs seem to be living and working in Silicon Valley. Why is that? And is it necessary for success?

Silicon Valley Is Startup Central

Clusters are an important organizing principle. Within the United States, for example, there are clusters of financial firms (Wall Street), automobile makers (Detroit), institutions of higher education (Boston), and entertainment companies (Los Angeles).

With proximity comes dissemination of knowledge, cross-pollination of ideas, and economic efficiency of activities.

As one of the oldest and most successful technology startup clusters, Silicon Valley continues to offer advantages for new entrepreneurs. One can learn from experienced founders, hire talent, find partners, raise funding, etc. more easily than in most places.

However, modern technology companies are unique in that geographic location fundamentally plays a limited role in the final product. Software can increasingly be built anywhere and used anywhere regardless of where it is built.

Exporting Silicon Valley Expertise Around the Globe

Successful startups are built on new ideas. However, that doesnt mean they have nothing to learn from those that came before. In fact, quite the opposite.

Although the path traveled by each startup will have its own particular twists and turns, there are many common challenges founders will face along the way:

  • How can you test the merits of your business idea?
  • How do you build the right team to help you?
  • How do you raise funding to fuel the engine?
  • What legal and financial basics do you need to know?
  • How do you get the attention of the market and learn about your (potential) users?
  • Whats the best way to build and ship products?
  • How do you transition from the early stages to realizing a full business?

While each situation is distinct, knowing what has succeeded or failed in similar contexts in the past provides a great starting point.

Fortunately, Silicon Valley has a strong culture of openness, with founders and investors willing to pull back the curtain and share what theyve learned along the way. And these lessons will most likely be relevant regardless of where your startup is based.

Our Goal

This book brings together advice from more than 25 experienced entrepreneurs, technologists, investors, and business executives behind successful companies of the past and present like Netscape, PayPal, Facebook, LinkedIn, and Pinterest.

Our objective is to share insight across the entire startup journey, from the earliest days when an idea is germinating all the way to when you ship products and begin scaling your business.

You can read this book over a weekend and get the inside scoop on the hard lessons these smart people have learned over the course of decades.

Ultimately there is no exact recipe for success, but learning from the experience of others can help you to be better prepared as you set off on your own journey to explore the next frontier.

1
Early Days

Whether youre working from your living room, a coffee shop, or a coworking space, its never too early to lay a solid foundation for your business.

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