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Judy Arlene Hilkey - Character is capital: success manuals and manhood in Gilded Age America

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    Character is capital: success manuals and manhood in Gilded Age America
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Character is capital: success manuals and manhood in Gilded Age America: summary, description and annotation

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In late nineteenth-century America, a new type of book became commonplace in millions of homes across the country. Volumes sporting such titles as The Way to Win and Onward to Fame and Fortune promised to show young men how to succeed in life. But despite their upbeat titles, success manuals offered neither practical business advice nor a simple celebration of the American Dream. Instead, as Judy Hilkey reveals, they presented a dire picture of an uncertain new age, portraying life in the newly industrialized nation as a brutal struggle for survival, but arguing that adherence to old-fashioned virtues enabled any determined man to succeed.Hilkey offers a cultural history of success manuals and the industry that produced and marketed them. She examines the books appearance, iconography, and intended audienceprimarily native-born, rural and small-town men of modest means and educationand explores the genres use of gendered language to equate manhood with success, femininity with failure. Ultimately, argues Hilkey, by articulating a worldview that helped legitimate the new social order to those most threatened by it, success manuals urged readers to accommodate themselves to the demands of life in the industrial age.

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title Character Is Capital Success Manuals and Manhood in Gilded Age - photo 1

title:Character Is Capital : Success Manuals and Manhood in Gilded Age America
author:Hilkey, Judy Arlene.
publisher:University of North Carolina Press
isbn10 | asin:0807823538
print isbn13:9780807823538
ebook isbn13:9780807862032
language:English
subjectSuccess in business--United States--History, Masculinity--United States--History, Competition--United States--History, Industrialization--United States--History, Ethics--United States--History, Social classes--United States--History.
publication date:1997
lcc:HF5386.H522 1997eb
ddc:650.14
subject:Success in business--United States--History, Masculinity--United States--History, Competition--United States--History, Industrialization--United States--History, Ethics--United States--History, Social classes--United States--History.
Page iii
Character is Capital
Success Manuals and Manhood in Gilded Age America
Judy Hilkey
Picture 2
The University of North Carolina Press Chapel Hill and London
Page iv
1997 The University of North Carolina Press
All rights reserved
Manufactured in the United States of America
The paper in this book meets the guidelines for permanence and durability of the Committee on Production
Guidelines for Book Longevity of the Council on Library Resources.
This book was set in Janson Text by Tseng Information Systems.
Book design by Mary Mendell.
Library of Congress Cataloging-in-Publication Data
Hilkey, Judy Arlene, 1948
Character is capital: success manuals and manhood in Gilded Age America/by Judy Hilkey.
p. cm.
Revision of the author's thesis (Ph.D.) Rutgers University, 1980.
Includes bibliographical references and index.
ISBN 0-8078-2353-8 (cloth: alk. paper). ISBN 0-8078-4658-9
(pbk.: alk. paper)
1. Success in business United States History. 2. Masculinity United States History. 3. Competition
United States History.
4. Industrialization United States History. 5. Ethics United States History. 6. Social classes United
States History.
I. Title.
HF5386.H522 1997 650.14 dc21 96-51450Picture 3CIP
01 00 99 98 97 5 4 3 2 1
Page v
To the memory of Warren I. Susman
Page vii
Contents
Acknowledgments,
ix
Introduction,
1
1
The Success Manual of the Gilded Age
13
2
Success Manual Authors and Their World
55
3
Inspiration for the Battle of Life: The Possibility of Success despite Difficulty
74
4
Success or Failure Which? The Exigency of Success and the Efficacy of the New Industrial Order
86
5
Choosing a Calling: Old and New in the World of Work
100
6
Character Is Capital: The Moral Definition of a New Middle Class
126
7
Manhood Is Everything: The Masculinization and Democratization of Success
142
8
Conclusion: Beyond Success
166
Notes
171
Bibliography
195
Index
203
A section of illustrations appears following page 30.

Page ix
Acknowledgments
This book began in 1974 as a dissertation topic emerging from Warren Susman's graduate seminar in cultural history at Rutgers University. Over the years, many friends and colleagues generously have read various versions of this work and offered valuable advice and encouragement. Thanks especially to Daniel Bronson, Susan Bronson, Paul Buhle, Joseph Cady, Harvey Green, Leon Fink, Sue Levine, Norman Markowitz, Jan Rosenberg, Gerald Sider, Fred Siegel, Martin Waldman, Daniel Walkowitz, Allis Wolfe, Irwin Yellowitz, and members of the Columbia University Seminar in American Civilization.
I would also like to acknowledge those who have helped in other special ways. I am grateful to my parents, Arlo and Marvene Hilkey, for providing material and spiritual support at critical junctures along the way; to Warren Susman for teaching me to look for meaning in what is common-place; to George Bush for helping me overcome my hesitation in pursuing this project; to all of my colleagues at the City College Center for Worker Education but especially to Leonard Kriegel, Stephen Leberstein, Karl Malkoff, and Ed Quinn for believing that college administrators can and should pursue their intellectual interests and for making it possible for me to do so; to Lewis Bateman at the University of North Carolina Press for demonstrating the persistence and patience that any success writer would applaud; to Katherine Malin at the Press for expert guidance on the last leg of the journey from manuscript to book, to Janis Ruden for research assistance, to Josh Brown and Emily Bronson for photography, to the staff of the New York Public Library General Research Division for unfailing and courteous assistance; and last but not least, to my daughter, Robin Xinping Hilkey, for the love and levity that makes everything worthwhile.
This research was supported in part by a grant from the Professional Staff Congress-City University of New York Research Award Program.
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