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Andrzej K. Nowak - Target in Control: Social Influence as Distributed Information Processing

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Andrzej K. Nowak Target in Control: Social Influence as Distributed Information Processing

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This concise monograph introduces and examines social influence from the perspective of the so-called target, rather than from the source, thus providing for the first time a bidirectional account of this pervasive social phenomenon, further bridging simple micro-level dyadic interaction rules with macro-level properties of the (social) system. This integrative approach allows for advanced models of influence to be developed in both the social and natural sciences (e.g. social animals). In particular, when used to investigate emergent properties of social change, this approach shows that social transitions occur as bubbles of new in the sea of old. While in the traditional view influence is synonymous with achieving power and control over others, the present approach to social influence puts the emphasis on the targets motives and strategies. Here, the target may actively seek out influence to help forge opinions and achieve guidance regarding courses of action. In this process, the target observes others, models their thought and behavior, and asks for information and opinions. In this broadened perspective, the processes of social influence enables those being influenced (the targets) to use the knowledge and processing capacity of influence sources to maximize their access to information, minimize their processing effort, while optimizing their own functioning and that of the social system in which they evolve. This short text addresses above all scientists interested in social influence in the fields of psychology, sociology, economy, marketing, and biology. However, also researchers interested in modeling social processes, especially opinion dynamics and social change, such as computer scientists, physicists and applied mathematicians will benefit from the insights provided.

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SpringerBriefs in Complexity Series Editors Henry D I Abarbanel Institute - photo 1
SpringerBriefs in Complexity
Series Editors
Henry D. I. Abarbanel
Institute for Nonlinear Science, University of California, La Jolla, CA, USA
Dan Braha
New England Complex Systems Institute, University of Massachusetts, North Dartmouth, MA, USA
Pter rdi
Center for Complex Systems Studies, Department of Physics, Kalamazoo College, Kalamazoo, MI, USA
Karl J Friston
Institute of Cognitive Neuroscience, University College London, London, UK
Hermann Haken
Center of Synergetics, University of Stuttgart, Stuttgart, Germany
Viktor Jirsa
Centre National de la Recherche Scientifique (CNRS), Universit de la Mditerrane, Marseille, France
Janusz Kacprzyk
Systems Research Institute, Polish Academy of Sciences, Warsaw, Poland
Kunihiko Kaneko
Research Center for Complex Systems Biology, The University of Tokyo, Tokyo, Japan
Scott Kelso
Center for Complex Systems and Brain Sciences, Florida Atlantic University, Boca Raton, FL, USA
Markus Kirkilionis
Mathematics Institute and Centre for Complex Systems, University of Warwick, Coventry, UK
Jrgen Kurths
Nonlinear Dynamics Group, University of Potsdam, Potsdam, Brandenburg, Germany
Ronaldo Menezes
Department of Computer Science, University of Exeter, Exeter, UK
Andrzej Nowak
Department of Psychology, Warsaw University, Warszawa, Poland
Hassan Qudrat-Ullah
School of Administrative Studies, York University, Toronto, Canada
Peter Schuster
University of Vienna, Vienna, Austria
Frank Schweitzer
System Design, ETH Zurich, Zrich, Switzerland
Didier Sornette
Entrepreneurial Risk, ETH Zurich, Zrich, Switzerland
Stefan Thurner
Section for Science of Complex System, Medical University of Vienna, Vienna, Austria
Linda Reichl
Center for Complex Quantum Systems, University of Texas, Austin, TX, USA

SpringerBriefs in Complexity are a series of slim high-quality publications encompassing the entire spectrum of complex systems science and technology. Featuring compact volumes of 50 to 125 pages (approximately 20,000-45,000 words), Briefs are shorter than a conventional book but longer than a journal article. Thus Briefs serve as timely, concise tools for students, researchers, and professionals.

Typical texts for publication might include:
  • A snapshot review of the current state of a hot or emerging field

  • A concise introduction to core concepts that students must understand in order to make independent contributions

  • An extended research report giving more details and discussion than is possible in a conventional journal article,

  • A manual describing underlying principles and best practices for an experimental or computational technique

  • An essay exploring new ideas broader topics such as science and society

Briefs allow authors to present their ideas and readers to absorb them with minimal time investment. Briefs are published as part of Springers eBook collection, with millions of users worldwide. In addition, Briefs are available, just like books, for individual print and electronic purchase. Briefs are characterized by fast, global electronic dissemination, straightforward publishing agreements, easy-to-use manuscript preparation and formatting guidelines, and expedited production schedules. We aim for publication 8-12 weeks after acceptance.

SpringerBriefs in Complexity are an integral part of the Springer Complexity publishing program. Proposals should be sent to the responsible Springer editors or to a member of the Springer Complexity editorial and program advisory board (springer.com/complexity).

More information about this series at http://www.springer.com/series/8907

Andrzej Nowak , Robin Vallacher , Agnieszka Rychwalska , Magdalena Roszczyska-Kurasiska , Karolina Ziembowicz , Mikoaj Biesaga and Marta Kacprzyk-Murawska
Target in Control
Social Influence as Distributed Information Processing
Andrzej Nowak Department of Psychology Institute for Social Studies University - photo 2
Andrzej Nowak
Department of Psychology Institute for Social Studies, University of Warsaw, Warsaw, Poland
Robin Vallacher
Department of Psychology, Florida Atlantic University, Boca Raton, FL, USA
Agnieszka Rychwalska
The Robert Zajonc Institute for Social Studies, University of Warsaw, Warsaw, Poland
Magdalena Roszczyska-Kurasiska
The Robert Zajonc Institute for Social Studies, University of Warsaw, Warsaw, Poland
Karolina Ziembowicz
The Maria Grzegorzewska University, Warsaw, Poland
Mikoaj Biesaga
The Robert Zajonc Institute for Social Studies, University of Warsaw, Warsaw, Poland
Marta Kacprzyk-Murawska
The Robert Zajonc Institute for Social Studies, University of Warsaw, Warsaw, Poland
ISSN 2191-5326 e-ISSN 2191-5334
SpringerBriefs in Complexity
ISBN 978-3-030-30621-2 e-ISBN 978-3-030-30622-9
https://doi.org/10.1007/978-3-030-30622-9
The Author(s), under exclusive licence to Springer Nature Switzerland AG 2019
This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed.
The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use.
The publisher, the authors, and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expressed or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.

This Springer imprint is published by the registered company Springer Nature Switzerland AG.

The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland

Foreword

Traditionally, the theories and methods of the social sciences and humanitiesthe so-called soft scienceswere believed to be irreconcilable with the perspective and methods of physics, chemistry, and the like, the so-called hard sciences (Snow 1959). The bridging of these distinct domains of inquiry within a single conceptual framework in recent years counts as one of the greatest achievements of the complexity perspective. Theoretical concepts, analytical tools, and research methods that originated in physics, mathematics, and computer science, including such notions as emergence (e.g., Holland 2000), self-organization (e.g., Ulrich and Probst 2012), complex networks (e.g., Watts and Strogatz 1998; Albert and Barabsi 2002; Strogatz 2001), complex systems (e.g., Sawyer and Sawyer 2005), dynamical systems (e.g., Nowak and Vallacher 1998; Vallacher and Nowak; Devaney 2008), and agent-based modeling (e.g., Davidsson 2002; Gilbert 2004), have revolutionized psychology, the social science, and the humanities.

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