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Dan Steinbock - The Nokia revolution: the story of an extraordinary company that transformed an industry, Volume 1

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Everyone knows Nokia the cell phone company, but no one really knows about them. What makes this company tick? How did they manage to take the competitive technology scene by storm? What did the company do before it became a global powerhouse? This book supplies an in-depth, behind-the-scenes examination of the Finnish companys history, its successful business strategies, and its breakthrough technological innovations.

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Cover

title The Nokia Revolution The Story of an Extraordinary Company That - photo 1
title:The Nokia Revolution : The Story of an Extraordinary Company That Transformed an Industry
author:Steinbock, Dan.
publisher:AMACOM Books
isbn10 | asin:081440636X
print isbn13:9780814406366
ebook isbn13:9780814426197
language:English
subjectNokia (Firm)--History, Cellular telephone equipment industry--Finland--History.
publication date:2001
lcc:HD9697.T454N657 2001eb
ddc:338.7/62138456/094897
subject:Nokia (Firm)--History, Cellular telephone equipment industry--Finland--History.

Page i

The NOKIA Revolution

Page ii

Page iii

The NOKIA Revolution

The Story of an Extraordinary Company That Transformed an Industry

Dan Steinbock

A MACOM

American Management Association

New York Atlanta Boston Chicago Kansas City San Francisco Washington, D.C. Brussels Mexico City Tokyo Toronto

Page iv

Special discounts on bulk quantities of AMACOM books are available to corporations, professional associations, and other organizations. For details, contact Special Sales Department, AMACOM, a division of American Management Association, 1601 Broadway, New York, NY 10019.

Tel.: 212-903-8316. Fax: 212-903-8083.
Web site: www.amacombooks.org

This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional person should be sought.


Library of Congress Cataloging-in-Publication Data

Steinbock, Dan.

The Nokia revolution : the story of an extraordinary company that transformed an industry / Dan Steinbock.

p. cm.

Includes bibliographical references and index.

ISBN 0-8144-0636-X

1. Nokia (Firm)History. 2. Cellular telephone equipment industryFinlandHistory. I. Title.


Hd697.T454 N657 2001
338.7'62138456'094897dc212001022580

2001 Dan Steinbock


All rights reserved.

Printed in the United States of America.


This publication may not be reproduced, stored in a retrieval system, or transmitted in whole or in part, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of AMACOM, a division of American Management Association, 1601 Broadway, New York, NY 10019.


Printing number


10 9 8 7 6 5 4 3 2 1


Page v

Finland has quite a few resources. Briefly put, there are two of them: the people and the trees. Exports are obligatory in the future as well. Things must be sold abroad so that living conditions will remain good domestically. This, in turn, requires that we have extensive experience in international business.... That is the greatest risk facing the Finnsthe small amount of international business experience .

Kari H. Kairamo , managing director, Nokia (1981)


How was it that an obscure Finnish company, Nokia, emerged as the number-two supplier of cellular telephones in the world, leaving European giants like Philips, Siemens, and Alcatel with mere crumbs?

G. Hamel and C. K. Prahalad , Competing for the Future (1994)


Until the 1980s, Nokia was a Finnish company, in the 1980s Nokia was a Nordic company and in the beginning of 1990s a European company. Now, we are a global company .

Jorma Ollila , president and CEO, Nokia (1997)


Nokia's strategic intent is to take a leading, brand-recognized role in creating the Mobile Information Society by combining mobility and the Internet, and stimulating the creation of new services .

Jorma Ollila , president and CEO, Nokia (1999)

Page vi

Page vii

Contents
Selected Acronyms and Definitionsxiii

Acknowledgmentsxix

Introductionxxiii

The Legend and the Historyxxiv
A Mobile Test Laboratoryxxvi
Building Strategic Advantages from Capabilitiesxxviii
Three Stages of Competitive Development: Toward the Mobile Information Societyxxx

I.THE DIVERSIFICATION STRATEGY

THE ORIGINS OF NOKIA

From Forestry to Rubber and Cable

Idestam and German Innovation4
Bold Dreams, Ceaseless Innovation6
Start-Up Struggles7
Mastering the Full Value Chain8

The Second Incarnation of Nokia: The Rise of an Industrial Conglomerate

The Demise of Idestam's Era: Diversification into Electrical Power10
Cartelization of the Finnish Forestry Business13

The Finnish Rubber Works

Wear Only Finnish Galoshes in Finland!?14
Branding and Product Proliferation15

The Finnish Cable Works

The Creation of the Cable Company16

Page viii


The Rise and Fall of Combination Talks:Toward the War Period

Nokia's Role as a Subsidiary19
From Combination Talks to Three Wars20
The New Realpolitik and Soviet Trade21

War Reparations and Nokia's Growth

The Expansion of the Finnish Cable Works22
The Three-Company Merger: The Birth of the Industrial Conglomerate24
The Emergence of Nokia's Electronics26

KAIRAMO'S VISION

The Cold War Era: The Rise of the Investment Economy

Patience to Prosper30
Kairamo's Rebellion: From Trees to People31
In and Out of Europe36
Postwar Technology Catch-Up37

The Third Incarnation of Nokia

From Comparative to Competitive Advantage
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