Melanie Deziel - The Content Fuel Framework: How to Generate Unlimited Story Ideas

An innovative, effective system for creating content that delivers the one thing every audience craves: relevancy. Highly recommended!

Jay Baer, Founder of Convince & Convert and author of Youtility

The Content Fuel Framework delivers on its promise: Melanies system will ignite new ideas for getting your message out, and get you fired up to create content in ways youd never even considered.

John Lee Dumas, Founder and Host, Entrepreneurs on Fire

Marketing doesnt need another content marketing book. But we do need a practical, accessible, ridiculously useful guide to reimagining our great ideas in a hundred different ways (literally!). The Content Fuel Framework should come packaged with every 2020 marketing plan. Highly recommend!

Ann Handley, Chief Content Officer, MarketingProfs and Wall Street Journal best-selling author of Everybody Writes

Melanie Deziels book, The Content Fuel Framework, is exactly what businesses need today to get noticed. Ive published over 6000 pieces of content online, and Im not sure Id publish another tweet without spending more time deep in her words. You should too.

Mitch Joel, author of Six Pixels of Separation and CTRL ALT Delete

The most dreaded question for any content creator is what should I talk about? In this book Melanie not only makes this question into a joy to answer, but she does it through an incredibly powerful and easy to understand framework. If true creativity is the engine we must fuel, Melanies framework is the simple instructions that can help us all drill for oil.

Robert Rose, Chief Strategy Officer, TCA: The Content Advisory

Content creation is a lot of work and takes great consistency to pay off. Its important to have a game plan, but knowing where to start is still the challenge. Melanie Deziel lays it all out for you in The Content Fuel Framework. This must-read is the guide you need to achieve the clarity to successfully catapult your ideas into the world, allowing you to present a reliable and trustworthy brand.

Amy Schmittauer Landino, Creator of AmyTV and author of Good Morning, Good Life

Marketers struggling to create engaging content will have a savior in The Content Fuel Framework. The Focus + Format approach is a simple yet highly effective way to inspire numerous rich ideas to rescue any content marketing program.

Lee Odden, CEO and Co-Founder of TopRank Marketing

If your content marketing tank is running low, Melanie Deziels book will connect you to a deep and rich well of content ideas so you never run dry again.

Michael Stelzner, Founder of Social Media Examiner and Social Media Marketing World

A marketer is only as good as their storytelling. Melanies framework for effective content strategy development is airtight and a game changer for anyone from seasoned marketers to newbies. Meet your new secret weapon. The Content Fuel Framework isnt a book, its an action plan guaranteed to take your storytelling to the next level. Get ready to unlock your most productive and impactful marketing tool yet. Dont have another content brainstorm until youve read The Content Fuel Framework.

KiKi Von Glinow, CEO and Co-Founder, Toast Media Group

In the world of content creation and marketing, its becoming harder to stand out in todays very noisy, crowded online space. However, there is hope! Melanie Deziel has served up the framework weve all been looking for to help generate idea after idea, leading to a consistent stream of original, high-quality content thatll serve your niche for years to come. Dive in!

Chris Ducker, YOUPreneur

For content practitioners, small business owners, content experts, and those starting out, Melanie Deziel offers a useful, tactical framework, including deeper questions to help generate content ideas, and smarter ways to have a plan around your content calendar. Documenting the idea generation process will help readers fine-tune content ideas, but also come up with new ways to reach audience segments, making happier, more fulfilled customers. Isnt that what its all about? This should be a quarterly exercise for all brand marketing teams!

Cathy McPhillips, VP of Marketing, Content Marketing Institute

Dont be fooled by the fact that this book is a quick and easy read... Deziel has made the complex world of content marketing simple and clear. Her powerful content fuel framework lives up to its promise and will help readers generate 500+ content ideas in a single sitting!

Chris Winfield, CEO and Co-Founder, Super Connector Media

Did you ever hear the story about the person who consistently created meaningful, compelling, and relevant content? That story starts with this book and ends with your success. Read it. Use it. And live happily ever after. If youre in the drivers seat of content creation, this book is your fuel.

Ron Tite, Founder of Church+State and author of Think Do Say

Coming up with content ideas can strike fear into the heart of even the most stalwart content creators and storytellers. But Melanie has a cure for that fear: a simple system for reliablyand creativelycoming up with dozens, even hundreds, of useful, relevant, and new angles to almost any story.

Tamsen Webster, Founder and Chief Message Strategist, Find the Red Thread

Melanie is a pioneer in content marketing and one of the smartest minds in the game. While so many content strategy frameworks are obtuse hieroglyphics with 47 different boxes and arrows pointing to each other, The Content Fuel Framework is simple, accessible, and will help you start coming up with better story ideas tomorrow.

Joe Lazauskas, VP of Marketing, Contently and author of The Storytelling Edge

I didnt need this book to know that Melanie Deziel is a go-to pro when it comes to content marketing and brand storytelling. But we all need the useful process she shares in The Content Fuel Framework to become more efficient and effective content creators.

Brian Clark, Founder and CEO, Copyblogger Media

Pay attention to Melanies framework on how to really change the way you think about content generation. Her powerful system of Focus + Format is brilliant and will help give your stories structure. You will love this book, youll want to share it with your team, and it will change the way you share your message with the world.

Neen James, Attention Expert and Keynote speaker, Neen James Inc.

The Content Fuel Framework

Copyright 2020 by Melanie Deziel

All rights reserved. No part of this book may be reproduced, stored in a retrieval system or transmitted, in any form or by any means, without the prior written consent of the publisher or a licence from The Canadian Copyright Licensing Agency (Access Copyright). For a copyright licence, visit www.accesscopyright.ca or call toll free to 1-800-893-5777.

ISBN 978-1-7343290-0-1 (paperback)

ISBN 978-1-7343290-1-8 (ebook)

Storyfuel Press

Produced by Page Two

www.pagetwo.com

Cover and interior design by Fiona Lee

www.storyfuel.co

eBook by Bright Wing Media